stop losing facebook - success resources richard tan
DESCRIPTION
The first thing you have to understand is any successful strategy shouldn't solely involve Facebook, it needs to be part of your other marketing efforts.TRANSCRIPT
STOP LOSING FACE(BOOK)
4 Simple Steps to Effective Facebook Marketing
1. Set Goals
Any strategy begins with goals. What do you want out of your Facebook Page? Consider some of these goals as you craft your plan:
1. Set Goals
A.) INCREASED EXPOSURE AND
AWARENESS. This goal can be a bit
difficult to measure, but one way could be the new likes to your
Page.
1. Set Goals
B.) BUILD A LOYAL FAN BASE.
This goal can be a bit Before people do
business with you, they need to get to know
you, like and trust you first. This goal can be seen from the People
Talking About This figure.
1. Set Goals
C.) GATHER LEADS. Using some type of
email opt-in is a great way to gather leads
from people who may be interested in your
product or service.
1. Set Goals
D.) GET SALES. Selling directly from
Facebook can present a challenge. Make sure you attach special links
to track conversions from your sales
messages. If you are running Facebook ads,
make sure you know how well they’re doing.
2. Research
- Identify your perfect customers and where they spend their time.
2. Research
- Research your competition and watch what is working for them.
2. Research- Understand the latest
techniques. Keep up with what topics are trending so you know can keep your finger on the pulse of what’s happening and leverage on the buzz to create more interest in your business.
3. Set Up a Calendar
- Have a plan in place for what you will post each week.
3. Set Up a Calendar
- You can schedule some of the posts within Facebook, look for good content and be regular with your posting.
3. Set Up a Calendar
- Take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes.
4. Track Your Progress
- Take time to look back at your progress on Facebook so you know if your marketing is working.
4. Track Your Progress
- Understand how Facebook Insights work so you know which posts are working for you.
4. Track Your Progress
- Understand what you should be measuring on Facebook and also track your goals. Take a few breaks throughout the year to assess and tweak your plan when needed.
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