4 steps to effective facebook marketing - success resources richard tan

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STOP LOSING FACE(BOOK) 4 Simple Steps to Effective Facebook Marketing

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After reading this, we know you’ll be on your way to planning, implementing, and seeing results in social media, especially Facebook.

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Page 1: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

STOP LOSING FACE(BOOK)

4 Simple Steps to Effective Facebook Marketing

Page 2: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

1. Set Goals

Any strategy begins with goals. What do you want out of your Facebook Page? Consider some of these goals as you craft your plan:

Page 3: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

1. Set Goals

A.) INCREASED EXPOSURE AND

AWARENESS. This goal can be a bit

difficult to measure, but one way could be the new likes to your

Page.

Page 4: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

1. Set Goals B.) BUILD A LOYAL

FAN BASE. This goal can be a bit

Before people do business with you, they need to get to know you, like and trust you first. This

goal can be seen from the People Talking About This figure.

Page 5: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

1. Set Goals

C.) GATHER LEADS. Using some type of

email opt-in is a great way to gather leads

from people who may be interested in your

product or service.

Page 6: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

1. Set Goals D.) GET SALES.

Selling directly from Facebook can present

a challenge. Make sure you attach special links

to track conversions from your sales

messages. If you are running Facebook ads,

make sure you know how well they’re doing.

Page 7: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

2. Research

- Identify your perfect customers and where they spend their time.

Page 8: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

2. Research

- Research your competition and watch what is working for them.

Page 9: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

2. Research - Understand the latest

techniques. Keep up with what topics are trending so you know can keep your finger on the pulse of what’s happening and leverage on the buzz to create more interest in your business.

Page 10: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

3. Set Up a Calendar

- Have a plan in place for what you will post each week.

Page 11: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

3. Set Up a Calendar

- You can schedule some of the posts within Facebook, look for good content and be regular with your posting.

Page 12: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

3. Set Up a Calendar

- Take some time to map out your long-term activity and marketing plan, along with an estimate of your outcomes.

Page 13: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

4. Track Your Progress

- Take time to look back at your progress on Facebook so you know if your marketing is working.

Page 14: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

4. Track Your Progress

- Understand how Facebook Insights work so you know which posts are working for you.

Page 15: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

4. Track Your Progress

- Understand what you should be measuring on Facebook and also track your goals. Take a few breaks throughout the year to assess and tweak your plan when needed.

Page 16: 4 Steps to Effective Facebook Marketing - Success Resources Richard Tan

Success Resources Pte Ltd Main Office: 10/11 Pahang Street, Singapore

198611 Toll Free: 1800 7822 377

Direct: +65 6299 4677 Fax: +65 6295 2441

Email: [email protected] Website: http://www.srpl.net