3 reasons big brands crowdsource video
Post on 20-Aug-2015
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3 Reasons Big Brands Crowdsource Video
Why brands are tapping the crowd to keep up with an “always on” audience
Original blog post here
Marketers must remain “always on” to reach the right customers through the noise. Brands are turning to innovative
digital and online approaches.
To rally a brand’s community of fans, marketers are turning to creative
crowdsourcing to generate content.
Video is cited to be the most effective type of content being crowdsourced.
It establishes a personal connection between businesses and consumers.
Crowdsourced video offer today’s marketers a number of benefits:– Advocacy– Engagement– Awareness
Advocacy:– Encourages customers to submit videos
about why they can’t live without the product–Resonates with target audience and builds
trust among other consumers
Engagement:–Marketers can use catalog of campaign-
themed videos across a range of consumer touchpoints, platforms, devices, and media– Triggers conversation by asking consumers
to comment, rate, and share
Awareness:–Provides a forum to collaborate with highly
engaged and valuable customers–Generates branded content “by the people,
for the people”
Two examples of brands that have used crowdsourced video to enhance their marketing campaign:
– Invited filmmakers and citizens to submit short films about how technological innovation can improve urban life through open video contest “Changing Your Life For The Better”
– Result: Over 100 mini-documentaries, and winning video was nominated for a TED “Ads Worth Spreading” award
Download full case study
– Buick teamed up with the NCAA inviting people to submit videos to the “Human Highlight Reel” showing how NCAA athletes are impacting communities across the country
– Result: A series of stories reinforcing Buick’s commitment to athletes that have a positive impact
See more case studies
Crowdsourced video is a powerful complement to traditional advertising campaigns.
http://Zooppa.com/Zappos
http://Zooppa.com/Diesel
3 Reasons Big Brands Crowdsource Video
Zooppa generates high quality video and graphic design content for top advertisers and brand marketers through crowdsourcing.
Original blog post here
Twitter: @CrowdCreativity
Blog: http://info.zooppa.com
Email: info@zooppa.com
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Image Credits:• Slide 1: https://picasaweb.google.com/lh/photo/m9TK5xu7QVTfWlHuOgRt1SjlbB7wHC6o7Rf-pJC38U0• Slide 2: http://www.flickr.com/photos/br1dotcom/5007899775/, http://www.flickr.com/photos/br1dotcom/5008723038/• Slide 3: http://theconversation.edu.au/rise-of-the-planet-of-the-homosapiens-the-death-sentence-for-other-life-4010• Slide 4: http://www.flickr.com/photos/everypassingminute/4202595401/• Slide 5: http://www.flickr.com/photos/nationallibrarynz_commons/4535966085/sizes/o/in/photostream/• Slide 6: http://www.urbaneapts.com/blog/wp-content/uploads/2011/11/2569969534_cbc078da00_o.jpg• Slide 7: http://www.flickr.com/photos/khalidalbaih/5653817859/• Slide 8: http://www.flickr.com/photos/dellphotos/7442629554/• Slide 9: Siemens and Buick Logos• Slide 10: Courtesy of Zooppa• Slide 11: Courtesy of Zooppa• Slide 12: Courtesy of Zooppa• Slide 13: http://www.flickr.com/photos/1000heads/6974355503/
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