#1nlab17 - from obstacle to opportunity: using tech to inspire solutions

Experience Lab 2017 | 11.08 – 11.10 2017

BY DESIGN

Subtitle Goes Here

From Obstacle to Opportunity

Using Tech to Inspire Solutions

Experience Lab 2017 | 11.08 – 11.10 2017

Vinu Krishnaswamy@vinuchandar

Experience Lab 2017 | 11.08 – 11.10 2017

Marketing = Complex Changing Issues

Experience Lab 2017 | 11.08 – 11.10 2017

Technology to theRescue

Experience Lab 2017 | 11.08 – 11.10 2017

Multiple Devicesgave us

Responsive Design

Experience Lab 2017 | 11.08 – 11.10 2017

Shorter Attention Spansgave us

Fast Websites

Experience Lab 2017 | 11.08 – 11.10 2017

D

What Did 2017 Bring?

Experience Lab 2017 | 11.08 – 11.10 2017

What Did 2017 Bring?

Search Accessibility Security

Experience Lab 2017 | 11.08 – 11.10 2017

D

Google Shuts Down Site Search

Experience Lab 2017 | 11.08 – 11.10 2017

Google Site Search

! Discontinued in April 2017

! Complete shutdown in March 2018

Experience Lab 2017 | 11.08 – 11.10 2017

Google Site Search

! Leading Relevancy! Excellent Uptime

! Slow crawl, slow updates! Can’t control results ordering

Experience Lab 2017 | 11.08 – 11.10 2017

D

The Good News

Experience Lab 2017 | 11.08 – 11.10 2017

Search Replacements: Something for Everyone

USERS

! Relevant results

! Ease of use

MARKETER

! Fast updates

! Content promotion

! Drive user engagement

Experience Lab 2017 | 11.08 – 11.10 2017

D

What’s Next?Moving to a More Conversational Interface

Experience Lab 2017 | 11.08 – 11.10 2017

Chatbots

Experience Lab 2017 | 11.08 – 11.10 2017

Messaging and Its Popularity

Experience Lab 2017 | 11.08 – 11.10 2017

What Are Chatbots?

! Simple AI systems that you interact with via text

! Uses NLP, AI, Search and Cloud

! Not just for Customer Service

Experience Lab 2017 | 11.08 – 11.10 2017Experience Lab 2017 | 11.08 – 11.10 2017

"#$%&'%

Experience Lab 2017 | 11.08 – 11.10 2017

Why Should You Care?

Familiar experience for users

Inherent idea of a session

Drive traffic to relevant content

Experience Lab 2017 | 11.08 – 11.10 2017

How to Start: Chatbots

! Define Goals

! Create good use cases

! Start small! “Give me latest insights on

tax reform.”! “Subscribe to tax

newsletter.”

! Maybe an internal tool first

Experience Lab 2017 | 11.08 – 11.10 2017

D

The Rise of Accessibility

Experience Lab 2017 | 11.08 – 11.10 2017

Why Accessibility?

1 in 10In US Census 2010

reported severe disability

8.1million

have difficulty seeing

7.6 million

have difficulty hearing

15.1have a cognitive impairment

million

Experience Lab 2017 | 11.08 – 11.10 2017

Why Accessibility?

Experience Lab 2017 | 11.08 – 11.10 2017

What Goes into Accessibility?

Perceivable Operable Understandable Robust

Experience Lab 2017 | 11.08 – 11.10 2017

Design

Experience Lab 2017 | 11.08 – 11.10 2017

Design

! Beautiful and Accessible are not mutually exclusive.

! Ideal to start with it

! Design for Accessibility! Contrast! Large Click/Touch Zones

Experience Lab 2017 | 11.08 – 11.10 2017

Keyboard Accessible

Experience Lab 2017 | 11.08 – 11.10 2017

Keyboard! Screen-Reader & Keyboard Friendly! Option to skip menus! Navigate menus! Tab through page using keyboard

Experience Lab 2017 | 11.08 – 11.10 2017

Content

Experience Lab 2017 | 11.08 – 11.10 2017

What Goes into Accessibility?! Content! Easily understandable! Alt tags for images! Transcripts for videos

! Avoid! “Click Here” links! HTML tables

Experience Lab 2017 | 11.08 – 11.10 2017

Why Should You Care? No longer a minority audience

Easier to use website for everyone

Improved SEO

More intuitive and engaging interactions

Experience Lab 2017 | 11.08 – 11.10 2017

D

What’s Next?Why Don’t You Just Ask?

Experience Lab 2017 | 11.08 – 11.10 2017

Can Voice-Assistants Help with Accessibility?

Experience Lab 2017 | 11.08 – 11.10 2017

Voice Assistants & Accessibility

Experience Lab 2017 | 11.08 – 11.10 2017

Voice Assistants

Experience Lab 2017 | 11.08 – 11.10 2017

Why Should You Care? New avenue to reach your clients

Make your brand a part of your clients’ daily routines

Experience Lab 2017 | 11.08 – 11.10 2017

How to Start: Voice Assistants

! Focus on Targeted “Tasks” ! Deliver Latest News/Insights

! Eg: In Amazon Echo, integrate with “Flash Briefing” – only needs an RSS feed

! Read an article summary! Find contact information! Find office addresses

Experience Lab 2017 | 11.08 – 11.10 2017

D

Privacy and Security

Experience Lab 2017 | 11.08 – 11.10 2017

Good Old 2016

Experience Lab 2017 | 11.08 – 11.10 2017

2017’s Biggest Breaches

Experience Lab 2017 | 11.08 – 11.10 2017

A Little Closer to Home

Experience Lab 2017 | 11.08 – 11.10 2017

Why Should You Care? Data breaches cause bad publicity

Negative impact on clients perception of organization

Downtime and inability to access critical information

Experience Lab 2017 | 11.08 – 11.10 2017

Protect Your Brand

Experience Lab 2017 | 11.08 – 11.10 2017

Protect Your Time

Experience Lab 2017 | 11.08 – 11.10 2017

How to Start: Security

! Create a process to manage your CMS/Marketing passwords! Delete “users” when they leave your organization

! Consider protection against DDoS attacks

! Conduct an audit/drill so you have a plan

Experience Lab 2017 | 11.08 – 11.10 2017

Homework

Experience Lab 2017 | 11.08 – 11.10 2017

Homework! Make sure you conduct an audit of your security & create a

communications plan

! Accessibility is a must-have. Put your site through a screen reader

! Determine if you can use “conversational” technologies to engage

Experience Lab 2017 | 11.08 – 11.10 2017

!"#$%&'()

Experience Lab 2017 | 11.08 – 11.10 2017

BY DESIGN

Subtitle Goes Here

From Obstacle to Opportunity

Using Tech to Inspire Solutions