#1nlab17 - from obstacle to opportunity: using tech to inspire solutions

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  • Experience Lab 2017 | 11.08 11.10 2017

    BY DESIGN

    Subtitle Goes Here

    From Obstacle to Opportunity

    Using Tech to Inspire Solutions

  • Experience Lab 2017 | 11.08 11.10 2017

    Vinu Krishnaswamy@vinuchandar

  • Experience Lab 2017 | 11.08 11.10 2017

    Marketing = Complex Changing Issues

  • Experience Lab 2017 | 11.08 11.10 2017

    Technology to theRescue

  • Experience Lab 2017 | 11.08 11.10 2017

    Multiple Devicesgave us

    Responsive Design

  • Experience Lab 2017 | 11.08 11.10 2017

    Shorter Attention Spansgave us

    Fast Websites

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    What Did 2017 Bring?

  • Experience Lab 2017 | 11.08 11.10 2017

    What Did 2017 Bring?

    Search Accessibility Security

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    Google Shuts Down Site Search

  • Experience Lab 2017 | 11.08 11.10 2017

    Google Site Search

    ! Discontinued in April 2017

    ! Complete shutdown in March 2018

  • Experience Lab 2017 | 11.08 11.10 2017

    Google Site Search

    ! Leading Relevancy! Excellent Uptime

    ! Slow crawl, slow updates! Cant control results ordering

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    The Good News

  • Experience Lab 2017 | 11.08 11.10 2017

    Search Replacements: Something for Everyone

    USERS

    ! Relevant results

    ! Ease of use

    MARKETER

    ! Fast updates

    ! Content promotion

    ! Drive user engagement

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    Whats Next?Moving to a More Conversational Interface

  • Experience Lab 2017 | 11.08 11.10 2017

    Chatbots

  • Experience Lab 2017 | 11.08 11.10 2017

    Messaging and Its Popularity

  • Experience Lab 2017 | 11.08 11.10 2017

    What Are Chatbots?

    ! Simple AI systems that you interact with via text

    ! Uses NLP, AI, Search and Cloud

    ! Not just for Customer Service

  • Experience Lab 2017 | 11.08 11.10 2017Experience Lab 2017 | 11.08 11.10 2017

    "#$%&'%

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Should You Care?

    Familiar experience for users

    Inherent idea of a session

    Drive traffic to relevant content

  • Experience Lab 2017 | 11.08 11.10 2017

    How to Start: Chatbots

    ! Define Goals

    ! Create good use cases

    ! Start small! Give me latest insights on

    tax reform.! Subscribe to tax

    newsletter.

    ! Maybe an internal tool first

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    The Rise of Accessibility

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Accessibility?

    1 in 10In US Census 2010

    reported severe disability

    8.1millionhave difficulty seeing

    7.6 millionhave difficulty hearing

    15.1have a cognitive impairment

    million

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Accessibility?

  • Experience Lab 2017 | 11.08 11.10 2017

    What Goes into Accessibility?

    Perceivable Operable Understandable Robust

  • Experience Lab 2017 | 11.08 11.10 2017

    Design

  • Experience Lab 2017 | 11.08 11.10 2017

    Design

    ! Beautiful and Accessible are not mutually exclusive.

    ! Ideal to start with it

    ! Design for Accessibility! Contrast! Large Click/Touch Zones

  • Experience Lab 2017 | 11.08 11.10 2017

    Keyboard Accessible

  • Experience Lab 2017 | 11.08 11.10 2017

    Keyboard! Screen-Reader & Keyboard Friendly! Option to skip menus! Navigate menus! Tab through page using keyboard

  • Experience Lab 2017 | 11.08 11.10 2017

    Content

  • Experience Lab 2017 | 11.08 11.10 2017

    What Goes into Accessibility?! Content! Easily understandable! Alt tags for images! Transcripts for videos

    ! Avoid! Click Here links! HTML tables

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Should You Care? No longer a minority audience

    Easier to use website for everyone

    Improved SEO

    More intuitive and engaging interactions

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    Whats Next?Why Dont You Just Ask?

  • Experience Lab 2017 | 11.08 11.10 2017

    Can Voice-Assistants Help with Accessibility?

  • Experience Lab 2017 | 11.08 11.10 2017

    Voice Assistants & Accessibility

  • Experience Lab 2017 | 11.08 11.10 2017

    Voice Assistants

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Should You Care? New avenue to reach your clients

    Make your brand a part of your clients daily routines

  • Experience Lab 2017 | 11.08 11.10 2017

    How to Start: Voice Assistants

    ! Focus on Targeted Tasks ! Deliver Latest News/Insights

    ! Eg: In Amazon Echo, integrate with Flash Briefing only needs an RSS feed

    ! Read an article summary! Find contact information! Find office addresses

  • Experience Lab 2017 | 11.08 11.10 2017

    D

    Privacy and Security

  • Experience Lab 2017 | 11.08 11.10 2017

    Good Old 2016

  • Experience Lab 2017 | 11.08 11.10 2017

    2017s Biggest Breaches

  • Experience Lab 2017 | 11.08 11.10 2017

    A Little Closer to Home

  • Experience Lab 2017 | 11.08 11.10 2017

    Why Should You Care? Data breaches cause bad publicity

    Negative impact on clients perception of organization

    Downtime and inability to access critical information

  • Experience Lab 2017 | 11.08 11.10 2017

    Protect Your Brand

  • Experience Lab 2017 | 11.08 11.10 2017

    Protect Your Time

  • Experience Lab 2017 | 11.08 11.10 2017

    How to Start: Security

    ! Create a process to manage your CMS/Marketing passwords! Delete users when they leave your organization

    ! Consider protection against DDoS attacks

    ! Conduct an audit/drill so you have a plan

  • Experience Lab 2017 | 11.08 11.10 2017

    Homework

  • Experience Lab 2017 | 11.08 11.10 2017

    Homework! Make sure you conduct an audit of your security & create a

    communications plan

    ! Accessibility is a must-have. Put your site through a screen reader

    ! Determine if you can use conversational technologies to engage

  • Experience Lab 2017 | 11.08 11.10 2017

    !"#$%&'()

  • Experience Lab 2017 | 11.08 11.10 2017

    BY DESIGN

    Subtitle Goes Here

    From Obstacle to Opportunity

    Using Tech to Inspire Solutions