15 must have sales technologies

The 15 “Must Have” Sales Technologies

Matt HeinzPresident, Heinz Marketing Inc

matt@heinzmarketing.com @heinzmarketing

Housekeeping

• Copy of this deck• Offers for you

– Successful Selling– The Modern Marketer’s Field Guide– Content Marketing Best Practices Guide

• Send me an email with what you want…– matt@heinzmarketing.com– It’s that simple…

How to define “must have”

• Measurable before/after results• Adoption across your sales organization• Accessible to sales teams of all types &

sizes

Disclosures & disclaimers

• I personally use several of these• Many of these represent not just a

company but a genre of technology• Plan to test a lot of stuff first to determine

the right tools and mix for your sales organization

Prospect Engagement Funnel

Bottom of FunnelOpportunity Management & Pricing/Closing Support

Middle of FunnelLead Management, Qualification, Scoring &

Nurturing

Top of FunnelLead Generation, Buying Signal Identification

Network-exclusive access to contentValue-added special offersDiscovery eventsWhite papers, top ten tips, etc.

Testimonials, Success StoriesProfile-Specific MessagesNew product/service offers

Referral & Tell-a-Friend OffersNetwork / Community Invites

New Opportunity Alerts1:1 with Existing CustomerIn-Market Events

Next Step Accelerator Ideas

Customer Targets (based on persona profiles)

Top of Funnel

1. LinkedIn Sales Navigator2. Salesloft3. Socedo4. ToutApp5. Compile

LinkedIn Sales Navigator

Salesloft

Socedo

ToutApp

Compile

Middle of Funnel

1. Hootsuite2. Tellwise3. FactorLab4. VisualizeROI5. Charlie6. Velocify or InsideSales.com

Hootsuite

Tellwise

FactorLab

VisualizeROI

Charlie

Velocify/InsideSales.com

Bottom of Funnel

1. Qvidian2. Apptus3. Hoopla

Qvidian

Apptus

Hoopla

Don’t forget…

matt@heinzmarketing.com

Thank you!

Matt Heinz@heinzmarketingmatt@heinzmarketing.com877-291-0006