15 must have sales technologies
DESCRIPTION
Let's face it - sales technology is fun to talk about. Never before has sales been more technology-enabled than now. As the Funnelholic, we love talking sales tech which is why we HAD to have Matt Heinz, President of Heinz Marketing, lead the sales technology webinar. Matt is an analyst, an end user, and a consultant who seen it all and tried it all. He is always trying to find the tools that are not only cool (of course), but deliver real value, real efficiencies, and real ROI to sales people. He is also one of the most entertaining, engaging presenters in the world. In other words, you can't ask for more.TRANSCRIPT
The 15 “Must Have” Sales Technologies
Matt HeinzPresident, Heinz Marketing Inc
[email protected] @heinzmarketing
Housekeeping
• Copy of this deck• Offers for you
– Successful Selling– The Modern Marketer’s Field Guide– Content Marketing Best Practices Guide
• Send me an email with what you want…– [email protected]– It’s that simple…
How to define “must have”
• Measurable before/after results• Adoption across your sales organization• Accessible to sales teams of all types &
sizes
Disclosures & disclaimers
• I personally use several of these• Many of these represent not just a
company but a genre of technology• Plan to test a lot of stuff first to determine
the right tools and mix for your sales organization
Prospect Engagement Funnel
Bottom of FunnelOpportunity Management & Pricing/Closing Support
Middle of FunnelLead Management, Qualification, Scoring &
Nurturing
Top of FunnelLead Generation, Buying Signal Identification
Network-exclusive access to contentValue-added special offersDiscovery eventsWhite papers, top ten tips, etc.
Testimonials, Success StoriesProfile-Specific MessagesNew product/service offers
Referral & Tell-a-Friend OffersNetwork / Community Invites
New Opportunity Alerts1:1 with Existing CustomerIn-Market Events
Next Step Accelerator Ideas
Customer Targets (based on persona profiles)
Top of Funnel
1. LinkedIn Sales Navigator2. Salesloft3. Socedo4. ToutApp5. Compile
LinkedIn Sales Navigator
Salesloft
Socedo
ToutApp
Compile
Middle of Funnel
1. Hootsuite2. Tellwise3. FactorLab4. VisualizeROI5. Charlie6. Velocify or InsideSales.com
Hootsuite
Tellwise
FactorLab
VisualizeROI
Charlie
Velocify/InsideSales.com
Bottom of Funnel
1. Qvidian2. Apptus3. Hoopla
Qvidian
Apptus
Hoopla
