Regulating Food Safety: Internet Sales & Emerging TechnologiesVANESSA LINDSAYPHASE 2 CONSULTING, INC.

“

”The DISRUPTOR

Generation

Millennial consumers, and start up entrepreneurs, have changed the rules and caused major disruption in nearly every sector including the

food industry

ONLINE FOOD SALES Direct-to-Consumer Delivery Model

Early Pioneer: FRESH DIRECT, NY

Emergence of Meal Kit and Fully Cooked Meals Brands such as BLUE APRON, PLATED, HELLO FRESH, CHEF’D, PURPLE CARROT, SUN BASKET, and FRESHLY.

“DRAMATIC ONLINE-ONLY RETAILER GROWTH DRIVEN BY

MILLENNIALS: Today, 1 in 4 shoppers is using online-only retailers,

an increase of more than 50% in 2 years … nearly half of Millennials are shopping online-only retailers, almost

80% higher than just 2 years ago”

(Source: FMI US Grocery Shopper Trends 2017)

REGULATORY FOOD SAFETY

Many process under FDA and local regulatory authority and are subject to compliance with FSMA

Operate USDA retail exempt facilities, but use USDA Source materials for meat and poultry

Producing Fully Cooked Meals or Meal Kits, Reheated or Fully Cooked by Consumers Meals include Entrée Protein and Side Dishes,

Meat/Poultry/Seafood/Egg/Vegetarian/Allergen-Free Options tied to user profiles CCPs: Receiving & Storage Temperature, Cooking, Chilling, Metal Detection, Label

Verification (FDA Food Code Guidelines) Generally Short Shelf Life

MEAL SHIPPING METHODS

Meals Ship Via Ground Carriers such as Fed Ex, or through a combination of refrigerated freight and Ground Carriers

Shipments: 1-2 day time zones for delivery Secondary packaging: recycled denim insulation, styrofoam, gel packs or dry

ice in corrugated shipping boxes Packaging integrity: tested through a series of practical verification tests and

third party validations using International Safe Transit Association (ISTA) protocols for winter, summer (7E), and extreme heat profiles.

Shipping temperature studies: validate meal temperatures remain at 40F or less for the duration of transit time under worst case scenario conditions

SANITARY DESIGN & PRACTICES

Raw to RTE Separation, Refrigerated Processing environment

Color Coded Cleaning Equipment

Color Coded Uniform Policy, Specialized workers dedicated to Sanitation functions

Teams dedicated to food safety and quality assurance

Use of Disposable gloves, sleeves, and aprons as well as E3 and D2 alcohol spray sanitizers for hands and surfaces

New Construction Projects: Stainless Steel seamlessly welded floor drains and drain cleaning program

Cementous Urethane flooring and IMP Panel wash-down walls

TESTING PROGRAMS

ATP Surface – Sanitation Effectiveness Verification Daily at Pre-Operational Inspection

ALLERGENS- 3M Clean Trace at Product Run Changeover Daily AIR SAMPLING – Semi annual testing for TPC, Yeast and Mold POTABLE WATER – Coliforms, E.coli, semi annual and after any major plumbing

projects PATHOGEN MONITORING – Environmental 4 Zone LISTERIA SPP. SHELF LIFE / R&D – Basic Spoilage Organisms & Challenge Studies

ADVANTAGES IN THE FOOD TECH SECTOR

Rapid Recall Ability due to the unique direct access to consumers’ individual contact information, allows for speed and accuracy

Customer facing technology platform can save user profiles containing nutritional preferences, and dietary/allergy restrictions

Food Tech companies are generally investment funded, allowing for hire of high-level Food Safety professionals early in their development as companies

A drive for sustainability and environmentally-friendly products and packaging

FOOD SAFETY:Getting Up to Speed Quickly

Incubators: Food Innovation Centers

& Social Groups • Food Works, Brooklyn, NY

• Hana Kitchens, Brooklyn, NY

• Chobani Incubator, Manhattan, NY

• Rutgers University Food Innovation Center South, Bridgeton, NJ

• Food Tech Meet-Up

Investment Partners & Consultants

• Venture Capital and Investment Partners provide resources to hire senior leaders early on

• Food tech start ups meet consultants for facility development, food safety, and operations through various channels

Regulations & Third Party Audits

• FSMA – New Food Regulations require food start-ups to get up to speed with Food Safety Requirements quickly

• GFSI – Third Party Audit requirements for retail clients drive demand for Food Safety Standards

$TRATEGIC INVESTMENT$

OTHER FOOD TECH BUSINESSES

Amazon: Amazon Fresh, Amazon Pantry, Amazon Fulfillment, Amazon Third Party Sellers Dry Food Products: Nuts.com and Thrive Market Pet Food: Chewy.com and PetPlate.com Finless Foods and Memphis Meats which produce animal protein from cultured cells Ocean Hugger Foods, Impossible Foods, Beyond Meat & Good Catch Foods producing

plant based Meat and Fish Alternatives The Cannabis Industry: producing non-hallucinogenic CBD Edibles Alternative Insect-based Protein sources: EXO Protein Bars, Hargol, Protix

Q & A