11 things i've learnt applying big brand thinking to small brand doing

11 THINGS I’VE LEARNT APPLYING BIG BRAND THINKING TO SMALL BRAND DOING.

TURN EVERY DISADVANTAGE OF BEING BIG INTO AN ADVANCE OF BEING SMALL.

THING #1

GET YOUR STORY STRAIGHT

THING #2

DEFINE YOUR HIGHER PURPOSE

THING #3

WHY

HOW

WHAT

We believe in thinking differently. We

challenge the status quo.

We make brilliant

computers.

We put design first - things that are simple

& lovely to use.

We make brilliant

film.

We tell compelling stories and have fun

doing so.

We make remarkable content solutions for

brands.

By putting the audience at the heart of the

thinking.

IF YOUR BRAND WAS A PERSON: WHAT WOULD THEY SAY? HOW WOULD THEY SAY IT? HOW WOULD THEY BEHAVE? WHAT WOULD THEY DO? HOW WOULD THEY LOOK?

AND KEEP IT CONSISTENT.

DEFINE THE PROFILE OF YOUR BRAND

THING #4

NO TRUTH JUST PERCEPTION

THING #5

I’ve learnt a lot. And I want to share it with you.– Sally Bee on healthy eatingFirst and foremost Sally is a wife and mother. She is also a home cook, food writer, campaigner, heart health ambassador and TV presenter.Sally's story was pretty much like everyone else’s for a while. But halfway through a children’s party in 2004, she had a massive heart attack. At the time she thought it was indigestion, but then again, so did the local hospital. Sally was to have two more heart attacks within a week. After the third one, her husband was advised to say his goodbyes, as the doctors did not expect her to survive the night.

KNOW YOUR AUDIENCE

THING #6

TURN STRANGERS INTO FRIENDS FRIENDS INTO CUSTOMERS CUSTOMERS INTO SALES PEOPLE

~SETH GOBIN

TELL ME, I’LL FORGET SHOW ME, I’LL REMEMBER INVOLVE ME, I’LL UNDERSTAND

~CONFUCIUS

CONTENT REALLY IS VERY F*CKING IMPORTANT

THING #7

…OR DO SOMETHING WORTH READING ABOUT” ~BENJAMIN FRANKLIN

“EITHER WRITE SOMETHING WORTH READING…

SETTING-UP & BUILDING THE FOUNDATIONS OF YOUR ONLINE PRESENCE

THING #8

Presence

Ones solar-system of controlled platforms or touch-points

i.e. Website/Database/FB/TW/PI/IN etc.

Earned Media

Paid Media

Shared MediaAudience engagement is such that they are

compelled to share on their own portfolio of social media touch points

Paying to gain exposure against a 3rd parties audience across their owned media touch-points

Harnessing a partners portfolio of owned media touch-points for mutual benefit

OWned MediA

KNOW THAT EVERYTHING COMMUNICATES

THING #9

…HAS AN EQUAL AND OPPOSITE REACTION” ~ISAAC NEWTON

“EVERY ACTION…

REACH THE PEOPLE WHO COUNT (NOT COUNT THE PEOPLE YOU REACH)

AND CREATE BRAND ADVOCATES OUT OF THEM

THING #10 84%

of Australians trust the peer-to-peer voice of their friends and family*

BE ALWAYS-ON AND BE ALWAYS IN BETA (TEST AND LEARN AND REPEAT)

THING #11

YOU ARE THE MASTER OF YOUR BRANDS PERCEPTION.

IN SUMMARY

YOU NEVER GET SECOND CHANCE TO MAKE A FIRST IMPRESSION.