10 reasons you're scared to buy art (and what to do about it)

10 reasons�you’re scared to buy�

original art (and what to do about it)

c. Mercartto Inc. 2014

c. Mercartto Inc. 2014

You’re a perfectly capable, intelligent and likeable person.

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Yet, when it comes to buying original art...

c. Mercartto Inc. 2014

c. Mercartto Inc. 2014

Don’t worry.

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You’re not alone.

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Most people are scared to buy art, for 10 common reasons.

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1. Insecurity.�The majority of people know next to nothing about art. They don’t

want people to make fun of them.

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2. Uncertainty.�Most buyers have no idea of art is

“worth the price.”

c. Mercartto Inc. 2014

2. Uncertainty.�Most buyers have no idea of art is

“worth the price.”

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3. Fear.�People fear overspending and how

the art will reflect on them.

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4. Lack of trust.�Are you getting an objective

opinion? Are you paying more because you’re a newbie?

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5. Authenticity.�Is the artwork original? Are you buying what it’s claimed to be?

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6. Not knowing what you like.�It can be hard to articulate your

preferences.

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7. Unable to visualize it at home.�Imagining how it will look hanging

on your wall can be difficult.

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8. Final sale.�What if I buy it, put it up and then

decide I don’t like it?

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9. Discretionary expense.�Do you really need it? After all, �

art is no vacuum cleaner.

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10. Art as investment.�If you’re focused exclusively on art

appreciating in value... �no wonder you’re finding it hard!

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So, what can you do?

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1. Shop where artists are vetted.�Sites who hand pick artists are

validating the art for you.

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2. Choose trustworthy sites.�Make sure the site uses secure technology for purchases (e.g.

https://)

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3. Look for a return policy.�Does the site accept returns if

you’re not happy with your purchase?

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4. Check for scale.�Does the site show the art in a

context that helps with scale, such as over a standard couch?

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5. Do your research.�The more time you spend looking

at art, the easier it will be to recognize what you like.�

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5. Do your research (again).�The more time you spend looking

at art, the easier it will be to have a sense of fair pricing.�

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6. Buy because you love it.�Follow your heart first, not your

head. Consider $ appreciation as a bonus, not a motivation.

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7. But for God sakes, buy!�Don’t deprive yourself of years of

enjoyment because of fear.

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Let art make you

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Visit us at�http://mercartto.com