5 reasons you're not ready for growth by jeremiah gardner
TRANSCRIPT
5 REASONS
@JeremiahGardner
FOR GROWTHYOU’RE NOT READY
gettalk.at/growth
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@JeremiahGardner
THE GROWTH NARRATIVE
+10000 HACK!!
+100000 HACK!!
+1000 HACK!!
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THE GROWTH REALITY
GROWTH IS A MINDSET
HACK
MARKETING FUNNEL
AUTOMATION STACK
METHODOLOGY
ALGORITHM
TACTIC
INTENTIONAL DISCOMFORT
5 REASONS
FOR GROWTHYOU’RE NOT READY
YOU DON’T KNOW SQUAT ABOUT YOUR CUSTOMER
reason #1
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LEAD WITH EMPATHY
Personally experience your customers’ perspective
Seeing what people really do, not just what they say.
70/30 Empathy Rule
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WHERE TO START?
YOU THINK MARKETING WILL FIX YOUR CRAPPY PRODUCT
reason #2
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STARTUP GRAVEYARD
We just need one more feature!
“Me Too;” “Uber for…;” “My Grandma Loves It!”;
Falling in love with the solution, not the problem
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CREATING SATISFACTION
YOUR “BRAND” IS JUST A LOGO AND SOME T-SHIRTS
reason #3
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BRAND = RELATIONSHIP
Shared between the startup and the audience
Discovering the rally point between you and your audience
Evolving and learned; not static and purchased
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CREATING PASSION
YOU THINK A BOT IS THE SAME THING AS A HUMAN
reason #4
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HUMOMATION
You can’t automate what you don’t already know
Automation requires a growing and engaged audience to nurture
Humans first, bots second
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ASSUME YOU’RE WRONG
YOU THINK A GROWTH HACKER IS THE ANSWER
reason #5
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GROWTH IS FULL STACK
Growth requires the entire business – the responsibility lies with all of us
Marketing focus vs Growth Focus
Fail Learn Fast
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VALUE ECOSYSTEM
“YOU WILL FIND ONLY WHAT YOU BRING IN.”
- MASTER YODA
GROWTH IS A MINDSET
LEARNING FOCUSED
EXPLORATIVE, ITERATIVE
INTENTIONAL DISCOMFORT
HUMAN FIRST
CUSTOMER-CENTRIC
CROSS-FUNCTIONAL
jeremiahgardner.com/coaching
LEADERSHIP COACHINGAs a startup veteran and advisor to some of the largest organizations in the world, Jeremiah offers leadership coaching to a limited, select group of startup CEOs, founders, and entrepreneurs. He helps high-performing leaders move faster, learn quicker, and act bolder in all aspects of their work and life.
• 1-1 Weekly Sessions (Retrospectives, Planning, Demo)
• Customer Development / Empathy Techniques & Tactics
• Rapid Experimentation Design & Execution
• Personnel & Team strategies
• Growth Techniques & Tactics
• Fundraising & Investment Positioning