10 reasons you're scared to buy art (and what to do about it)

10 reasons�you’re scared to buy�

original art (and what to do about it)

c. Mercartto Inc. 2014


You’re a perfectly capable, intelligent and likeable person.


Yet, when it comes to buying original art...


Don’t worry.


You’re not alone.


Most people are scared to buy art, for 10 common reasons.


1. Insecurity.�The majority of people know next to nothing about art. They don’t

want people to make fun of them.


2. Uncertainty.�Most buyers have no idea of art is

“worth the price.”


3. Fear.�People fear overspending and how

the art will reflect on them.


4. Lack of trust.�Are you getting an objective

opinion? Are you paying more because you’re a newbie?


5. Authenticity.�Is the artwork original? Are you buying what it’s claimed to be?


6. Not knowing what you like.�It can be hard to articulate your

preferences.


7. Unable to visualize it at home.�Imagining how it will look hanging

on your wall can be difficult.


8. Final sale.�What if I buy it, put it up and then

decide I don’t like it?


9. Discretionary expense.�Do you really need it? After all, �

art is no vacuum cleaner.


10. Art as investment.�If you’re focused exclusively on art

appreciating in value... �no wonder you’re finding it hard!


So, what can you do?


1. Shop where artists are vetted.�Sites who hand pick artists are

validating the art for you.


2. Choose trustworthy sites.�Make sure the site uses secure technology for purchases (e.g.

https://)


3. Look for a return policy.�Does the site accept returns if

you’re not happy with your purchase?


4. Check for scale.�Does the site show the art in a

context that helps with scale, such as over a standard couch?


5. Do your research.�The more time you spend looking

at art, the easier it will be to recognize what you like.�


5. Do your research (again).�The more time you spend looking

at art, the easier it will be to have a sense of fair pricing.�


6. Buy because you love it.�Follow your heart first, not your

head. Consider $ appreciation as a bonus, not a motivation.


7. But for God sakes, buy!�Don’t deprive yourself of years of

enjoyment because of fear.


Let art make you


Visit us at�http://mercartto.com

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