america's best cleaners and smart fish marketing affiliate marketing program

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An overview of the America's Best Cleaners Affiliate Marketing Program, presented by Smart Fish Marketing at the ABC Affiliate meeting in Las Vegas, December 2011.

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  • 1. About Me Integrated marketing services Over 20 years experience 100% dedication to small business
  • 2. Services Marketing Auditing and Planning Corporate ID and Branding Packages Copywriting Graphic Design Online and Email Marketing
  • 3. A good marketing program canoffer an ROI of 200% or more(American Dry Cleaner)
  • 4. Marketing Audit and Planning Package Audit of your existing marketing materials and website Outline of areas for improvement Basic marketing plan outline and calendar $175
  • 5. Marketing Starter Package One year calendar and content for social media and email marketing promotions Website SEO review and optimization Two SEO-optimized web articles Two SEO-optimized press releases highlighting affiliate business $2,530
  • 6. The ROI of email marketing was$40.56 for every $1 invested in 2011.(Direct Marketing Institute)
  • 7. Email Design Package Coordinates with Promotional Calendar offered in Marketing Starter Package Professionally designed email headers and coupons Personalization of elements with your name, phone number and website. 12 header images and 12 coordinating coupons $2,315
  • 8. Email and Social Media Management Custom email headers and coupons Management of email process Management of coordinated social media campaign $3,165
  • 9. The Cleanery Email Campaigns 27 % Open Rates The Cleanery Industry Average 7%Click Through Rates 0 5 10 15 20 25 30 Sources Vertical Response, Mail Chimp, My Emma Industries Retail, Beauty and Personal Care, Products and Services
  • 10. 11 % BEST CLEANERSFREE PICK UPAND DELIVERY 15 % THE CLEANERY BEST CLEANERS 19 % MANAGE YOUR ACCOUNT ONLINE 8.6 % THE CLEANERY
  • 11. The first month a link for Best Cleaners new Best Rewardprogram was included in the email it received:
  • 12. Email MarketingIncreases Increases Likes Likes Increase exposure to new clients
  • 13. 81 % Of marketers say social media extends the reach of email to new marketsSay that social media accceleratedthe growth of email lists 47 %31 % Say the leads generated by social media are of higher quality
  • 14. 53 % Say the integrating email and social media campaigns increased ROI 75 %Social media audiences say email isthe best way for companies tocommunicate with them
  • 15. 2012 Promotional CalendarEmail ContentHappy New Year! Were celebrating the start of 2012 with a $12 for 12 items dry cleaning special.Thats right, any 12 items for just $12. Print this coupon and present it at your next visit. Offer expiresJanuary 15, 2012.Social Media ContentSM#1 Did you know a group of twelve things is called a Duodecad? Every duodecad you bring in for dry cleaning is just $12 until January 15.SM#2 The Dirty Dozen would have been a lot cleaner if they had come in for our 12 items for $12 New Years special.SM#3 January 11 is National Step in a Puddle and Splash Your Friend Day. With our 12 items for $12 special, you can afford to splash 11 more friends.SM#4 January 23 ushers in the Chinese Year of the Dragon. Tradition has it that if you clean your home - including doing dirty laundry - on New Years Eve you will sweep away last years bad luck and be ready to welcome the new. Let us help! Bring in 12 items for only $12.SM#5 Its leap year. We know youre leaping for joy at our 12 items for $12 special.SM#6 Whether you believe the Mayans or not, dont wait to take advantage of our 12 items for $12 special.