Amazon for Health and Fitness

$11.2

Billion

$1.8

Billion

$300

Million

16-18%

10-15%

150%

Health and Fitness

Industry

Health Food

Sector (Nascent Sector,

High opportunity)

Online Food

Industry (as of 2016)

Indian Industry Size - 2017 Expected Growth

Industry Overview

Food service sector market share in 2016 : INR 3.1 trillion, out of which 33% is organized and 67% is unorganized Source :Nielsen Global Health / Wellness Survey

Opportunity

2% Very overweight

8% Overweight

27% A Little Overweight

51% About the Right weight

12% Underweight

79% 65% 11% 10% 5%

Doing Physical Exercise

Changing Diet

Diet Pills/Bars /Shakes

Medicines (Prescribed)

Others

India’s population who want to transform. (Potential Target Population)

Sources: Nielsen Global Health / Wellness Survey Nielsen’s Global Ingredient and Dining-Out Trends

Moving towards

47%

Primary Reasons : 1.Unhealthy eating habits, 2. No exercise , 3. Disease

Health Conscious People, 21% Indians go gluten-free, 45% are vegetarians

30-35%

(Early Adopters, age group 20-40 Years)

Market Dynamics

Growing young population

Rapid Urbanization and westernization

Growing disposable income and Higher discretionary expenditure

Rising lifestyle, diseases, obesity, diabetes etc.

Rising awareness of healthy lifestyle among Indians

Industry least affected by slowdown in economy

Problem

Problem

PRICE As per our primary research price is an important concern for customer for not adopting healthy eating habits

TASTE Perception of diet food/health food is considered to be non tasty

AVAILABILITY Leaves customers to switch to unhealthy junk food

WASTAGE A promise to provide too many options leads to wastage of food

TIME & KNOWLEDGE

Less time, lack of knowledge and more work give no choice to think about healthy options but to eat anything available at cafes/local food vendors

Placement Delivery Scheduling

Solution Making available a freshly prepared, ready to eat

healthy(defined nutritional facts) meal at an affordable price to the customer.

How

Why Placement is important? -Food and grocery retail constitute 60-65% of the total retail market in India. -Retail mode : 98% offline sales vs 2% online. Source: KPMG -Indias-food-service Report

Unique Value Proposition. First Mover Introducing Artificial Intelligence to understand customer dietary preference, schedule and provide meals on time.

Business Model Placement Ordering Scheduling

Availability Local market, gyms, corporates etc.

30-45 mins delivery time at home/ /gyms/Offices

Fresh delivery as per scheduled diet plan

Wastage None for customer Rationally low for Bonpiti

None for customer None for Bonpiti

None for Customer None for Bonpiti None for Vendor

Price Low (Avg Rs 60-150)

Medium (Rs 200-300)

Medium (Rs 100-200)

Taste Better taste without compromising quality and health

Better taste + dynamic menu

Good taste but focused area is more health and quality.

Time and Knowledge

Placement at high footsteps area + Food information on packing

On time delivery + Food information on packing

Zero waiting time for customer + Food information on packing

Execution Plan

Market

Analysis

Placement

(Phase I)

Placement

(Phase II)

- Introduce

delivery

- Placement

(Phase III)

Delivery

(Phase II)

- Placement

(Phase IV)

-Placement

-Delivery

-Introduce

Scheduling

First Month Second Month Third Month Fourth Month Fifth Month Sixth Month

City Wise Planning First 6 months execution plan per city

Growth Plan

Note : 1. Calculations as per pessimist approach taking average SKU cost as Rs 63(Current servings) which will go upto 150

2. The ordering and scheduling is a comparatively premium service which will generate more revenue and profits.

Estimated Revenue

Gurgaon Noida Delhi Chandigarh Jaipur

-

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

Re

ven

ue

(Cro

re)

Month

Placement

Delivery

Scheduling

Total Expected Revenue (INR) by 2020

189,422,434

Other Revenue’s Streams

Stalls/Food Vendors for events

Gyms/Dietition/ Trainers/coach

Services

Affiliate Programs

A complete set of services to create a fitness community and to bring body transformation.

Future Planning

IOT Based Machines

Product development

based on data

Hot and cold

food and beverage

Faster customer

acquisition

Artificial Intelligence

Better Body

Transformation

Mechanism

Custom dietary

preference. Enhance

personal user

experience

Enhancement of Scheduling operation

Timeline and Traction

Ideation

July’17 Aug’17-Nov’17 Dec’17 – Jan’18

New market

exploration

7 Gyms Serviced

4k Orders Catered

2000+ Customers

Live Interaction

3.4 lakh Revenue

Generated

Market Research

Launched. Paying

Customers

Sponsored Events

Expanding Via

Placement

4 months traction

Happy Customers

Visit: Instagram handler : #healthily infectious for more posts

Food tech Startup (Curefit)

Food delivery Startup (Swiggy)

Franchise/ Small Business (Subway)

Bonpiti

Business model Own cloud kitchens No kitchen Model (Aggregator)

Own kitchens No kitchen Model (Health food provider aggregator) 50+ Vendors onboarded in Gurgaon.

App/Website Both Both Listed on Zomato/Swiggy

Both Website (operational) App( in Progress)

Revenue Model Subscription/ per delivery

Per delivery Per order Product/Service: Subscription or per delivery/class

Fund Raised $53.9M $255.5M Unknown Bootstrapped

Traction 100,000 app downloads since 2016

Over 1 million Since 2014

Daily over 100 customers per day Since 1965

4000+ customers served in first 4 months. Launched in Mid-2017

Scalability and Availability

Slow and Online available

High and Online available

Slow and Offline available

High and Online, Offline, Retail available

Competitive Analysis

Competitive Advantages

Affordability

There will be 270 degree coverage by our model; First Mover Advantage, Cost Advantage, Online + Offline+ Retail Presence, Customization and Scheduling of meals.

Online Availability

Expensive

Offline Availability

Bonpiti

FOOD DELIVERY APPS (Swiggy, Zomato, UberEats, FoodPanda)

FINE DINING CAFÉS & Restaurants

FOOD STARTUPS (Curefit, Innerchef, Freshmenu)

FRANCHISES AND SMALL BUSINESSES (Subway, Green chick Chop, Pita Pit)

Team

Thinker Planner

Komal Gupta(Founder) A IIITB alumni and ex-American Express employee. She came up with the idea, quit her job and ran the business herself for initial months. Her ability to respond to adversity is commendable. Her commitment and focus is the driving force for the whole team.

Sahil Relhan(Co- founder/ Sales and Marketing Head) FMS-Delhi prodigy with an ability to plan and deliver oral and written communications that make an impact and persuade his intended audiences. He always demonstrated concern that one be perceived as responsible, reliable, and trustworthy.

Shubham Parashar (Operation Head) Co-founder (serviceginny.com) Shubham is a young and dynamic person. Openness to different and new ways of doing things; willingness to modify one’s preferred way of doing things. A Diagnostic Information Gatherer in the organization.

Doer

Financial

Placement 63 k

Delivery 9 k

Scheduling 3k

5 Cities

USD $157K

75K Customers Target Cities Investment

38%

16% 8%

14%

10%

14% Human Resource

Logistics

Travel and Misc

Operational Cost

Marketing

Technology Development

Investment Allocation

We are looking for angel funding to reach

USD $3M

Revenue Projected by 2020

*This is self sustainable model *2 years Funding and Projection.

Contact Information

Join us in “healthification” of India

4/2979-B, Street No.3, Shalimar Park Extension, Delhi Email: bonpiti.info@gmail.com

Phone numbers: 92686 33650, 80541 36461

Connect with Bonpiti