swiggy-marketing and business model
TRANSCRIPT
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Swiggy
BY:-Niraj kumar
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About
"Swiggy is a food ordering and delivery company based out of Bangalore, India.
Swiggy was inspired by the thought of providing a complete food ordering and delivery solution from the best neighborhood restaurants to the urban foodie.
A single window for ordering from a wide range of restaurants, we have our own exclusive fleet of delivery personnel to pickup orders from restaurants and deliver it to customers .
Having our own fleet gives us the flexibility to offer customers a no minimum order policy on any restaurant and accept online payments for all partner restaurants that we work with.
Our delivery personnel carry one order at a time which ensures we get reliable and fast deliveries."
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Founders
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CEO RANKING:-OWLER
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Business model(B2C)
Logistic(B2C)
Restaurants and Hotels
SwiiggyCustomers
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SWOT ANALAYASIS
STRE
NG
THS •THERE IS NO
MINIMUM ORDER LIMITS
•FOCUS ON DELIVERY FOOD FAST
•ORDER FROM ANY HOTEL AND RESTAURENT IN THE CITY
•QUICK Delivery•Better customer support
•Wide range of restaurants offered
•Neat Packaging•Trained people for making deliveryW
EAKN
ESS • Order only
available from restaurants that are located in the zone of the order placed
• Low awareness of brand or low marketing
• Delivery charges in some cities
• Price differences in menu and app price O
PPO
TUN
ITIE
S • Pioneer in food delivery business
• Growing market for potential customers
• Increasing market share
• Cost effective and good quality food
• Provide better and effective service
THRE
ATS • Customers base
is low• Increasing health
consciousness• Increasing
potential competitors
• Negligence of potential competitors
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Funding
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Competitors
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Social media and marketing
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Social media
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Mobile App and reviews
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IOS APP
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REPORTS
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THANK YOU!