alternative product guide, spring/summer 2011

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View Alternative Apparel’s Spring/Summer 2011 Product Guide! Inside, you will find our latest innovations, including our brand new accessories line—featuring handbags, travel bags, wallets and more—our warm, cozy Burnout Fleece fabrication and our vintage varsity-inspired A Game styles.

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Page 1: Alternative Product Guide, Spring/Summer 2011
Page 2: Alternative Product Guide, Spring/Summer 2011

A New LookProduct Matrix Cotton JerseySatin Wash JerseyDestroyed TeesCotton Fleece BlendOrganic CottonEco-HeatherEco-French Terry CottonEco-FleeceBurnoutMélange Heather BurnoutBurnout FleeceA GamePima Cotton Pima PiqueSlubModal Silk2x1 Cotton Spandex RibCotton Poplin WovenCotton Spandex French TerryHeavyweight Cotton JerseyPolyester JerseyThermal TeesMulti-Fabric OfferingsHeavyweight FleeceBabies & ToddlersAccessoriesFabric Information

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TABLE OF CONTENTS

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Page 3: Alternative Product Guide, Spring/Summer 2011

*Product offerings are subject to change. For our most current selection, please visit our website.

Spring/Summer 2011

Inside this Product Guide, you’ll find our latest styles and new, innovative fabrications. This season, we’re pleased to offer a sprawling assortment of classic pieces in new spring colors, as well as brand new styles and product segments. Highlights include our all-new accessories line — featuring handbags, travel bags, wallets and more — our warm, cozy Burnout Fleece fabrication and our vintage varsity-inspired A Game styles.

Alternative is a casual lifestyle apparel brand that delivers the best quality and value in fashion basics to creative individuals who prize comfort, craftsmanship, community and authenticity. We offer a complete collection of clothing and accessories — from our one-of-a-kind Burnout styles to our eco-friendly Alternative Earth line — for men and women across the United States and abroad. Hand-crafted with our signature vintage softness, each piece is designed for fashion, made for comfort and tailored for a flawless fit.

www.wholesale.alternativeapparel.com

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Page 8: Alternative Product Guide, Spring/Summer 2011

Women | Long-Sleeves

aa4807 | p.114

The Palm SpringsSlub Throw-Over

aa4070 | p.27

The Susan L/S Scoop Crew

aa4507 | p.104

The Stevie L/S Wrap

aa4847 | p.121

The Joey Slub L/S Crew(Unisex)

aa2694 | p.79

Burnout L/S Raglan

aa1970 | p.55

Eco-Heather ZipHoodie (Unisex)

aa4062 | p.26

The Jennifer L/SButton-Down

aa1980 | p.58

Eco-Heather L/S Pullover Hoodie (Unisex)

aa2640 | p.83

The Big League BurnoutBaseball Tee (Unisex)

aa4064 | p.27

The Amy L/S V-Neck

aa1990 | p.51

The Slouchy Pullover

aa9595 | p.73

The Hoodlum Eco-FleecePullover Hoodie (Unisex)

aa9590 | p.71

The Rocky Eco-FleeceZip Hoodie (Unisex)

aa9575 | p.70

The Champ L/S Eco-FleeceRaglan (Unisex)

aa9093 | p.141

Warm-Up FleeceZip Hoodie

aa6094 | p.42

Organic L/S Scoop-Neck Tee

aa9582 | p.68

The Maniac Sweatshirt

Women | Short-Sleeves

aa2662 | p.78

The Diane V-Neck Burnout Tunic

aa1040 | p.20

The Mickey ContrastStitch Tee (Unisex)

aa2632 | p.82

Burnout Deep V-Neckw/ Pocket (Unisex)

aa1073 | p.30

Destroyed Tee

aa2608 | p.76

Burnout Tee

aa1966 | p.48

Eco-Heather S/SDeep V-Neck Hoodie

Eco-Heather Crew(Unisex)

aa1973 | p.56

Burnout Tunic

aa2618 | p.76

aa1072 | p.12

Basic Crew

aa4018 | p.25

The Mary S/S Tunic

aa4825 | p.117

The Roomy Slub Tee

aa4805 | p.119

The Dean Slub Crew(Unisex)

aa4832 | p.120

The VersaillesV-Neck (Unisex)

aa4032 | p.25

The KarenS/S V-Neck

aa4020g1 | p.13

Pigment Dyed Basic Crew

aa1932 | p.53

The Boss Eco-HeatherV-Neck (Unisex)

aa6021 | p.41

Organic Scoop-Neck Tee

aa6005 | p.43

Organic Crew(Unisex)

aa6032 | p.44

V-Gan OrganicV-Neck (Unisex)

aa5018ae | p.40

Organic Tunic

aa5060ae | p.41

Organic V-Neck

aa1042 | p.21

Deep VPocket Tee (Unisex)

aa2632b2 | p.93

Heather Burnout DeepV-Neck w/ Pocket (Unisex)

aa9020 | p.124

Modal SilkBoyfriend Tee

aa1081 | p.31

Destroyed V-Neck(Unisex)

aa2662b2 | p.90

The Diane Heather Burnout V-Neck Tunic

aa2623b2 | p.88

The Pony TeeHeather Burnout Tunic

aa2618b2 | p.87aa2608b2 | p.86

Heather Burnout Tee

aa2620b2 | p.84

The Kimber Tee

aa9007 | p.122

Modal Silk L/SSleepover Tee

aa1392 | p.130

The Wally Cardigan(Unisex)

aa1969 | p.49

The Deep VPullover Hoodie

aa1975 | p.57

Eco-Heather L/S Crew (Unisex)

aa4306 | p.136

The Natalie HeatherThermal Tee

aa5106 | p.134

Basic Thermal Crew

aa2295 | p.63

The Chrissy Hoodie

aa1050 | p.132

Sub Tee(Unisex)

aa5270 | p.96

Burnout Fleece Cut-OffSweatshirt (Unisex)

aa5295 | p.97

Burnout FleeceZip Hoodie (Unisex)

aa7090 | p.34

The Couch Potato(Unisex)

aa9290 | p.32

Fleece Zip Hoodie(Unisex)

aa9295 | p.33

Fleece Pullover Hoodie(Unisex)

aa1938 | p.54

Eco-Heather L/SRaglan Henley (Unisex)

aa4590 | p.107

The Catalina Cardigan

aa2696b2 | p.91

The Jem L/S Tee

aa603 | p.128

Poplin L/SButton-down

aa4057 | p.26

The MadonnaSlouch Pocket Tee

aa9590f1 | p.72

The Rocky Striped Eco-FleeceZip Hoodie (Unisex)

PRODUCT MATRIX8

Page 9: Alternative Product Guide, Spring/Summer 2011

Unisex Accessories

ah70 | p.154

Basic Chino Twill Cap

aa7007 | p.152

Pima Scarf

ah73 | p.155

The Destroyed Fidel Cap The Fidel Cap

ah76 | p.155

aa6015 | p.145

Organic Crew

aa2501 | p.142

The Whipper Snapper

aa2523 | p.144

Burnout TeeEco-Heather Crew

aa2519 | p.144

Babies & Toddlers

Women | Dressesaa4067 | p.10

The Happy Hour A-Line Tank Dress

aa4036 | p.14

The Slummy Tee Dress

aa1967 | p.49

The Poolside Tank Dress

Eco-HeatherCrop Pant

aa1985 | p.50

Eco-HeatherLong Pant

aa1987 | p.50

The Costanza Eco-FleeceGym Pant (Unisex)

aa9587 | p.69

Women | Bottoms

Women | Sleeveless & Tanks

aa2641 | p.78

Burnout Tank

aa2121 | p.126

The Lisa Beater Tank

aa2141 | p.127

Basic Rib Tank

aa2628 | p.77

The Meesh BurnoutHenley Tank

aa1927 | p.48

The Meegs Eco-Heather Racer Tank

aa2667 | p.79

The MK Burnout Throw-Over

aa4017 | p.24

The Jane RacerCami Tank

aa5011ae | p.40

Organic Spaghetti Tank

aa4517 | p.106

The RunyonRacerback Tank

aa4822 | p.116

The Athena Asymmetrical Tank

aa4827 | p.118

The Riviera Racerback

The Madison Pant

aa3277 | p.129

The Chrissy Pant

aa2289 | p.62

aa2641b2 | p.89

Heather Burnout Tank

aa9027 | p.125

Modal Silk Skimmer Tank

aa7007p9 | p.152

Striated Scarf

aa7012b2 | p.153

The Biggie Heather Burnout Scarf

Basic Crew

aa2510 | p.143

aa7091 | p.35

The Linus Blanket

aa7017 | p.153

Slashed Knotted Scarf

173CE | p.151

The Scout Mini Wallet

172CE | p.151

The Scout Wallet

171CE | p.150

The Radar Tote

170CE | p.150

The Commando Sling

169CE | p.149

The Weekender

168CD | p.146

The Berkeley Tote

167CD | p.148

The Computer Slip

166CE | p.147

The Hogan

aa5285 | p.95

Burnout FleeceSweatpants

aa9682 | p.64

Eco-French TerryGym Short

aa2626 | p.77

The Petecia AsymmetricalBurnout Tank

aa4039 | p.15

The RacketSpaghetti Dress

aa4010 | p.24

The RhodaSleeveless Cardigan

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Page 10: Alternative Product Guide, Spring/Summer 2011

Men | Long-Sleeves

aa9090 | p.140

Warm-Up FleeceTrack Jacket

aa4847 | p.121

The Joey Slub L/S Crew(Unisex)

aa9590 | p.71

The Rocky Eco-FleeceZip Hoodie (Unisex)

aa9575 | p.70

The Champ L/S Eco-FleeceRaglan (Unisex)

aa9095 | p.141

Warm-Up FleeceZip Hoodie

The Hoodlum Eco-FleecePullover Hoodie (Unisex)

aa9595 | p.73

aa2640 | p.83

The Big League BurnoutBaseball Tee (Unisex)

aa1980 | p.58

Eco-Heather L/S PulloverHoodie (Unisex)

aa1970 | p.55

Eco-Heather Zip Hoodie(Unisex)

aa07 | p.16

Basic L/S Crew

Men | Short-Sleeves

Men | Bottoms Men | Tanks

aa6005 | p.43

Organic Crew(Unisex)

aa4540 | p.109

The Perfect Crew

aa4832 | p.120

The Versailles V-Neck (Unisex)

aa4805 | p.119

The Dean Slub Crew(Unisex)

aa1032 | p.16

Basic V-Neck

aa1075 | p.28

Destroyed Tee

aa1070 | p.17

Basic Crew

aa1040 | p.20

The Mickey Contrast Stitch Tee (Unisex)

aa1088 | p.18

Acid Wash Tee

aa4101 | p.113

The PalisadesPique Polo

aa2632 | p.82

Burnout Deep V-Neck w/ Pocket (Unisex)

aa1973 | p.56

Eco-Heather Crew(Unisex)

aa2652 | p.81

The Ian Burnout Leisure Shirt

aa2606 | p.80

Burnout Tee

aa1932 | p.53

The Boss Eco-Heather V-Neck(Unisex)

aa1953 | p.52

The Berke Urban Polo

aa6032 | p.44

The V-Gan OrganicV-Neck (Unisex)

aa9089 | p.140

Warm-Up Fleece Pant

aa9587 | p.69

The Costanza Eco-FleeceGym Pant (Unisex)

aa4056 | p.19

The Miggy Tank

aa1042 | p.21

Deep VPocket Tee (Unisex)

aa4538 | p.108

The Scout L/S Henley

aa4552 | p.109

The Noonan Polo

aa1081 | p.31

Destroyed V-Neck(Unisex)

aa2606b2 | p.92

Heather Burnout Tee

aa4532 | p.108

The Perfect V-Neck

aa4532b2 | p.92

Heather Burnout V-Neck

aa2632b2 | p.93

Heather Burnout DeepV-Neck w/ Pocket (Unisex)

aa5107 | p.138

Basic Thermal Crew

aa801 | p.139

The Mash Field Jacket

aa1392 | p.130

The Wally Cardigan(Unisex)

aa4307 | p.137

The Striated Thermal Tee

aa4581p9 | p.111

The Striated BeachBoy Hoodie

aa4581 | p.110

The BeachBoy Hoodie

aa1975 | p.57

Eco-Heather L/SCrew (Unisex)

aa4054 | p.19

Jersey Tank

aa1157 | p.103

A Game Striped Tank

aa1141 | p.102

A Game L/SBaseball Tee

aa1126 | p.102

A Game 3/4V-Neck Football Tee

aa1124 | p.100

A GameS/S Football Tee

aa1050 | p.132

Sub Tee(Unisex)

aa5270 | p.96

Burnout Fleece Cut-OffSweatshirt (Unisex)

aa5295 | p.97

Burnout FleeceZip Hoodie (Unisex)

aa7090 | p.34

The Couch Potato(Unisex)

aa9290 | p.32

Fleece Zip Hoodie(Unisex)

aa9295 | p.33

Fleece Pullover Hoodie(Unisex)

aa1156 | p.103

A Game Tank

aa9688 | p.65

Eco-French TerrySweatpants

aa9684 | p.64

Eco-French TerryLounge Short

aa1938 | p.54

Eco-Heather L/S RaglanHenley (Unisex)

aa1088w5 | p.18

The GarthMarble Tee

aa9590f1 | p.72

The Rocky Striped Eco-FleeceZip Hoodie (Unisex)

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Page 11: Alternative Product Guide, Spring/Summer 2011

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Page 12: Alternative Product Guide, Spring/Summer 2011

aa4067 WomenTHE HAPPY HOUR

A-LINE TANK DRESS S–XL

AntiqueWhite

Tomato

Black Espresso NantucketNavy

Taupe

12

Page 13: Alternative Product Guide, Spring/Summer 2011

COTTON JERSEY40’s 100% Cotton

This classic jersey fabric is known for its lightweight body and

signature vintage softness.

13

Page 14: Alternative Product Guide, Spring/Summer 2011

aa1072BASIC CREW

S–XL

Algae

Midnight

Sun

Espresso

AppleRed

Persimmon

Turquoise PigmentNavy

Army

PinkRibbon

White

Asphalt

Rust

HeatherGrey

Black

Silver

Bordeaux Cigar Cobalt Cocoa

PigmentBlack

Fatigue Iris Ivory Jade

(aa1072h) (aa1072g1)(aa1072g1)

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Page 15: Alternative Product Guide, Spring/Summer 2011

Women COTTON JERSEY

aa4020g1PIGMENT DYEDBASIC CREW S-XL

PigmentBlack

PigmentFatigue

PigmentNavy

15

Page 16: Alternative Product Guide, Spring/Summer 2011

aa4036THE SLUMMY TEE DRESS S–XL

Black

Tomato

AntiqueWhite

Espresso NantucketNavy

Taupe

16

Page 17: Alternative Product Guide, Spring/Summer 2011

aa4039THE RACKET SPAGHETTI DRESS S–XL

AntiqueWhite

Tomato

Black Espresso NantucketNavy

Taupe

Women COTTON JERSEY 17

Page 18: Alternative Product Guide, Spring/Summer 2011

aa1032BASIC V-NECK

S–XXL

AppleRed

Midnight

Army

White

Asphalt

HeatherGrey

Black Espresso

(aa1032h)

aa07BASIC L/S CREW M–XXL

Army Black Chocolate Dark Navy White

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Page 19: Alternative Product Guide, Spring/Summer 2011

Men COTTON JERSEY

1070TEAR-AWAY TEES–XXL, Cotton Jersey

aa1070BASIC CREWS–XXL

AppleRed

LightNavy

Brown

Rust

DeepPurple

PigmentBlack

Army

Midnight

Cigar

Silver

Fatigue

PigmentFatigue

Asphalt

Mustard

Cobalt

Turquoise

ForestGreen

PigmentNavy

Black

Orange

Concrete

White

Ivory

Bordeaux

PowderBlue

Cranberry

HeatherGrey

Kelly

(aa1070h)

(aa1070g1)(aa1070g1)(aa1070g1)

19

Page 20: Alternative Product Guide, Spring/Summer 2011

aa1088ACID WASH TEE

S–XXL

AcidBlack

Acid Blue

aa1088w5THE GARTH MARBLE TEE S–XXL

ArmyMarble

ConcreteMarble

NavyMarble

RedMarble

TaupeMarble

20

Page 21: Alternative Product Guide, Spring/Summer 2011

Men COTTON JERSEY

aa4054 NEWJERSEY TANKS–XXL

Black/Grey

HeatherGrey/Black

Cranberry/Rust

Kelly/PowderBlue

Midnight/White

White/HeatherGrey

(aa4054h)

aa4056THE MIGGY TANK S–XXL

Black

Royal

Concrete

White

Espresso KellyGreen

Marine

21

Page 22: Alternative Product Guide, Spring/Summer 2011

aa1040THE MICKEY CONTRAST STITCH TEE XS–XXL

Black

PinkRibbon

Dove

Red

Espresso

Royal

Gold

Teal Blue

Midnight

White

22

Page 23: Alternative Product Guide, Spring/Summer 2011

Unisex COTTON JERSEY

aa1042DEEP V POCKET TEE

XS–XXL

Black

Violet

Jade

White

Marine Silver Taupe

23

Page 24: Alternative Product Guide, Spring/Summer 2011

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Page 25: Alternative Product Guide, Spring/Summer 2011

SATIN WASH JERSEY40’s 100% Cotton with Satin Wash

Made from the softest cotton and finished with a luxurious satin wash, this sleek fabric is

great for layering all year long.

25

Page 26: Alternative Product Guide, Spring/Summer 2011

aa4010THE RHODA S/L CARDIGAN

S–XL

Bordeaux Jade Raisin Tropic

aa4017THE JANE RACER CAMI TANK S–XL

Algae

White

Black Cocoa Crimson Marine

26

Page 27: Alternative Product Guide, Spring/Summer 2011

aa4032THE KAREN S/S V-NECK S–XL

Algae

PinkRibbon

Black

Silver

Cocoa

White

Crimson Marine

aa4018THE MARY S/S TUNIC

S–XL

Algae

White

Black Cocoa Crimson Marine

Women SATIN WASH JERSEY 27

Page 28: Alternative Product Guide, Spring/Summer 2011

aa4057THE MADONNA SLOUCH

POCKET TEES–XL

Black

Raisin

Bordeaux

Tropic

Elephant

White

Jade Midnight

aa4062THE JENNIFER L/S BUTTON-DOWNS–XL

Black Elephant Jade Violet White

28

Page 29: Alternative Product Guide, Spring/Summer 2011

Women SATIN WASH JERSEY

aa4064THE AMY L/S V-NECK

S–XL

Algae

PinkRibbon

Black

Silver

Cocoa

White

Crimson Marine

aa4070THE SUSAN L/S SCOOP CREW S–XL

Algae

PinkRibbon

Black

Silver

Cocoa

White

Crimson Marine

29

Page 30: Alternative Product Guide, Spring/Summer 2011

aa1075 MenDESTROYED TEE S–XXL, Cotton Jersey

Black

Rust

DirtyBrown

VintageBlack

Fatigue

VintageWhite

Indigo

PigmentBlack

Marine

PigmentNavy

(aa1075g1)(aa1075g1)

30

Page 31: Alternative Product Guide, Spring/Summer 2011

DESTROYED TEESOur destroyed items have a ground collar,

sleeves and bottom hem for a worn-in look with a timelessly edgy appeal.

31

Page 32: Alternative Product Guide, Spring/Summer 2011

aa1073 WomenDESTROYED TEE

S–XL, Cotton Jersey

Black

Rust

DirtyBrown

VintageBlack

Fatigue

VintageWhite

Indigo

PigmentBlack

Marine

PigmentNavy

32

Page 33: Alternative Product Guide, Spring/Summer 2011

aa1081 UnisexDESTROYED V-NECK

XS–XXL, Cotton Jersey

Fatigue Khaki Marine VintageBlack

White

33

Page 34: Alternative Product Guide, Spring/Summer 2011

aa9290 NEW UnisexFLEECE ZIP HOODIE

XXS–XXL

Black

Navy

White

Concrete

PinkRibbon

Espresso

Red

HeatherGrey

Royal

Military

Turquoise

34

Page 35: Alternative Product Guide, Spring/Summer 2011

COTTON FLEECE BLEND80% Cotton, 20% Polyester

Our medium-weight fleece blend combines comfort and warmth for cozy fit.

aa9295 NEW UnisexFLEECE PULLOVER HOODIEXXS–XXL

Black

Navy

White

Concrete

PinkRibbon

Espresso

Red

HeatherGrey

Royal

Military

Turquoise

35

Page 36: Alternative Product Guide, Spring/Summer 2011

aa7090 NEWTHE COUCH POTATO

One Size

HeatherGrey

36

Page 37: Alternative Product Guide, Spring/Summer 2011

aa7091 NEWTHE LINUS BLANKETOne Size

HeatherGrey

Unisex COTTON FLEECE BLEND 37

Page 38: Alternative Product Guide, Spring/Summer 2011

ALTERNATIVE EARTHMake a difference with what you wear.

With apparel, it’s simple: we can all make a difference. Our eco-friendly Alternative Earth fabrics are manufactured with organic cotton,

recycled polyester and sustainable raw materials, as well as non-toxic dyes, biodegradable fabric softeners and natural enzymes for finishing.

38

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100% ORGANIC COTTON

40’s 100% Organic Cotton

Our lightweight certified 100% organic cotton is so soft you’d swear it was a

second skin.

41

Page 42: Alternative Product Guide, Spring/Summer 2011

aa5011aeORGANIC SPAGHETTI TANK

S–XL

EarthBark

EarthBlack

EarthMoss

EarthNatural

EarthOcean

aa5018aeORGANIC TUNICS–XL

EarthBark

EarthBlack

EarthMoss

EarthNatural

EarthOcean

42

Page 43: Alternative Product Guide, Spring/Summer 2011

Women 100% ORGANIC COTTON

aa6021ORGANIC SCOOP-NECK TEES–XL

EarthBark

EarthMoss

EarthYellow

EarthBlack

EarthNatural

EarthBlue

EarthOcean

EarthCoal

EarthPinkRibbon

EarthGreen

Earth Red

aa5060aeORGANIC V-NECK

S–XL

EarthBark

EarthBlack

EarthMoss

EarthNatural

EarthOcean

43

Page 44: Alternative Product Guide, Spring/Summer 2011

aa6094 WomenORGANIC L/S

SCOOP-NECK TEES–XL

EarthBark

EarthMoss

EarthYellow

EarthBlack

EarthNatural

EarthBlue

EarthOcean

EarthCoal

EarthPinkRibbon

EarthGreen

Earth Red

44

Page 45: Alternative Product Guide, Spring/Summer 2011

aa6005ORGANIC CREWXXS–XXXL

EarthBark

EarthMoss

EarthYellow

EarthBlack

EarthNatural

EarthBlue

EarthOcean

EarthCoal

EarthPinkRibbon

EarthGreen

Earth Red

Unisex 100% ORGANIC COTTON 45

Page 46: Alternative Product Guide, Spring/Summer 2011

aa6032THE V-GAN ORGANIC V-NECK

XXS–XXL

EarthBark

EarthMoss

EarthYellow

EarthBlack

EarthNatural

EarthBlue

EarthOcean

EarthCoal

EarthPinkRibbon

EarthGreen

Earth Red

46

Page 47: Alternative Product Guide, Spring/Summer 2011

Unisex 100% ORGANIC COTTON 47

Page 48: Alternative Product Guide, Spring/Summer 2011

48

Page 49: Alternative Product Guide, Spring/Summer 2011

ECO-HEATHER20’s 38% Cotton (6.25% Organic), 50% Polyester (6.25%

Recycled), 12% Rayon

This ever-so-eco-friendly heather combines organic cotton and recycled polyester with natural rayon polymers.

49

Page 50: Alternative Product Guide, Spring/Summer 2011

aa1927THE MEEGS ECO-HEATHER

RACER TANK S–XL

Eco-Black

Eco-PinkRibbon

Eco-Grey

Eco-Royal

Eco-Light Blue

Eco-Lilac Eco-Maize

aa1966ECO-HEATHER S/SDEEP V-NECK HOODIE S–XL

Eco-Brown Eco-Grey Eco-Navy

50

Page 51: Alternative Product Guide, Spring/Summer 2011

Women ECO-HEATHER

aa1967THE POOLSIDE ECO-HEATHER TANK DRESS S–XL

Eco-Black

Eco-Grey Eco-Lilac Eco-Maize Eco-Navy

aa1969DEEP V PULLOVER HOODIE

S–XL

Eco-Black

Eco-PinkRibbon

Eco-Brown Eco-Grey Eco-Navy Eco-Oatmeal

51

Page 52: Alternative Product Guide, Spring/Summer 2011

aa1987ECO-HEATHER LONG PANT

S–XL

Eco-Black

Eco-Brown Eco-Grey Eco-Navy Eco-Oatmeal

aa1985ECO-HEATHER CROP PANT S–XL

Eco-Black

Eco-Brown Eco-Grey Eco-Navy Eco-Oatmeal

52

Page 53: Alternative Product Guide, Spring/Summer 2011

aa1990ECO-HEATHER SLOUCHY PULLOVER S–XL

Eco-Black

Eco-Navy

Eco-Grey

Eco-Oatmeal

Eco-Fuchsia

Eco-PinkRibbon

Eco-Lilac

Eco-Royal

Eco-Military

Women ECO-HEATHER 53

Page 54: Alternative Product Guide, Spring/Summer 2011

aa1953 MenTHE BERKE ECO-HEATHER

URBAN POLOS–XXL

Eco-Black

Eco-Royal

Eco-Brown Eco-Grey Eco-Military

Eco-Navy

54

Page 55: Alternative Product Guide, Spring/Summer 2011

aa1932 UnisexTHE BOSS ECO-HEATHER V-NECKXXS–XXL

Eco-Black

Eco-Light Blue

Eco-Red

Eco-Brown

Eco-Lilac

Eco-Royal

Eco-Cream

Eco-Navy

Eco-Green

Eco-Oatmeal

Eco-Grey

Eco-Orange

Unisex ECO-HEATHER 55

Page 56: Alternative Product Guide, Spring/Summer 2011

aa1938 NEWECO-HEATHER L/S RAGLAN

HENLEYXS–XXL

Eco-Black

Eco-Navy

Eco-Brown

Eco-Oatmeal/Navy

Eco-Grey

Eco-Grey/Black

Eco-Oatmeal

Eco-PinkRibbon

56

Page 57: Alternative Product Guide, Spring/Summer 2011

aa1970ECO-HEATHER ZIP HOODIEXS–XL

Eco-Black

Eco-Olive

Eco-Cream

Eco-PinkRibbon

Eco-Grey

Eco-Royal

Eco-Military

Eco-Navy

Unisex ECO-HEATHER 57

Page 58: Alternative Product Guide, Spring/Summer 2011

aa1973ECO-HEATHER CREW

XXS–XXXL

Eco-Black

Eco-Light Blue

Eco-Orange

Eco-Brown

Eco-Lilac

Eco-PinkRibbon

Eco-Burgandy

Eco-Maize

Eco-Purple

Eco-Green

Eco-Navy

Eco-Red

Eco-Grey

Eco-Oatmeal

Eco-Royal

58

Page 59: Alternative Product Guide, Spring/Summer 2011

aa1975L/S ECO-HEATHER CREW S–XXL

Eco-Black

Eco-Brown Eco-Grey Eco-Navy Eco-Oatmeal

Unisex ECO-HEATHER 59

Page 60: Alternative Product Guide, Spring/Summer 2011

aa1980ECO-HEATHER L/S

PULLOVER HOODIE XS–XL

Eco-Black

Eco-Brown Eco-Grey Eco-Navy Eco-Oatmeal

60

Page 61: Alternative Product Guide, Spring/Summer 2011

Unisex ECO-HEATHER 61

Page 62: Alternative Product Guide, Spring/Summer 2011

62

Page 63: Alternative Product Guide, Spring/Summer 2011

ECO-FRENCHTERRY COTTON

30’s 69% Cotton (6.25% Organic), 25% Polyester (6.25% Recycled), 6% Rayon

This earth-friendly version of terry cotton is comfortable, breathable and washed with

enzymes for a smooth, brushed finish.

63

Page 64: Alternative Product Guide, Spring/Summer 2011

aa2289THE CHRISSY PANT

XS–L

Eco-Black

Eco-Cobalt

Eco-Grey Eco-Oatmeal

Eco-Plum

64

Page 65: Alternative Product Guide, Spring/Summer 2011

aa2295THE CHRISSY HOODIE XS–XL

Eco-Black

Eco-Cobalt

Eco-Grey Eco-Oatmeal

Eco-Plum

Women ECO-FRENCH TERRY COTTON 65

Page 66: Alternative Product Guide, Spring/Summer 2011

aa9684 NEW MenECO-FRENCH TERRY LOUNGE SHORTS–XL

Eco-Black

Eco-Grey Eco-Navy

aa9682 NEW WomenECO-FRENCH TERRY

GYM SHORTS–XL

Eco-Black

Eco-Grey

66

Page 67: Alternative Product Guide, Spring/Summer 2011

aa9688 NEW ECO-FRENCH TERRY

SWEATPANTSS–XL

Eco-Black

Eco-Grey Eco-Navy

Men ECO-FRENCH TERRY COTTON 67

Page 68: Alternative Product Guide, Spring/Summer 2011

68

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ECO-FLEECE30’s 46% Cotton (6.25% Organic), 50% Polyester

(6.25% Recycled), 4% Rayon

Our natural fleece alternative, perfect for staying warm in style.

69

Page 70: Alternative Product Guide, Spring/Summer 2011

aa9582 WomenTHE MANIAC ECO-FLEECE

SWEATSHIRT S–XL

Eco-Black

Eco-Military

Eco-Royal

Eco-Cream

Eco-Navy

Eco-Violet

Eco-Fuchsia

Eco-Oatmeal

Eco-Grey

Eco-Olive

Eco-Light Blue

Eco-Pink

70

Page 71: Alternative Product Guide, Spring/Summer 2011

aa9587THE COSTANZA ECO-FLEECE GYM PANTXS–XXL

Eco-Black

Eco-Grey Eco-Military

Eco-Navy

Unisex ECO-FLEECE 71

Page 72: Alternative Product Guide, Spring/Summer 2011

aa9575THE CHAMP ECO-FLEECE

RAGLAN SWEATSHIRTXS–XXL

Eco-Black

Eco-Green Eco-Grey Eco-Red Eco-Royal

72

Page 73: Alternative Product Guide, Spring/Summer 2011

Unisex ECO-FLEECE

aa9590THE ROCKY ECO-FLEECE ZIP HOODIEXS–XXXL

Eco-Black

Eco-Light Blue

Eco-Pink

Eco-Cream

Eco-Military

Eco-Red

Eco-Fuchsia

Eco-Navy

Eco-Royal

Eco-Green

Eco-Oatmeal

Eco-Violet

Eco-Grey

Eco-Olive

73

Page 74: Alternative Product Guide, Spring/Summer 2011

aa9590f1THE ROCKY STRIPED ECO-FLEECE

ZIP HOODIE XS–XXL

Eco-GreenStripe

Eco-GreyStripe

Eco-RoyalStripe

Eco-VioletStripe

74

Page 75: Alternative Product Guide, Spring/Summer 2011

aa9595THE HOODLUM ECO-FLEECE PULLOVER HOODIE XS–XXL

Eco-Black

Eco-Grey Eco-Military

Eco-Oatmeal

Unisex ECO-FLEECE 75

Page 76: Alternative Product Guide, Spring/Summer 2011

76

Page 77: Alternative Product Guide, Spring/Summer 2011

BURNOUT30’s 50% Cotton, 50% Polyester

Like your favorite vintage tee—only better! Our one-of-a-kind Burnout fabric is hand-treated and authentically weathered for that perfectly

worn-in look and feel.

One-of-a-Kind

Five years ago, what started as our attempt to recreate our favorite vintage tees turned into the shirt that put us on the map: Burnout. From original Burnout to Mélange Heather Burnout to our innovative, new Burnout Fleece, we’re constantly refreshing this classic fabrication

that our customers love.

77

Page 78: Alternative Product Guide, Spring/Summer 2011

aa2618BURNOUT TUNIC S–L

Moss

White

Mushroom TrueBlack

Turquoise WashedBlack

aa2608BURNOUT TEE

S–XL

TrueBlack

Sage

WashedBlack

Carnation

Sky

WashedCherry

Cobalt

Sunshine

WashedNavy

KellyGreen

Turquoise

WashedPink

Mushroom

Violet

White

78

Page 79: Alternative Product Guide, Spring/Summer 2011

Women BURNOUT

aa2626THE PETECIA ASYMMETRICAL

BURNOUT TANK S–XL

Cobalt Mushroom Silver TrueBlack

Violet

aa2628THE MEESH BURNOUT HENLEY TANK S–XL

Cobalt

White

KellyGreen

Tomato TrueBlack

Violet

79

Page 80: Alternative Product Guide, Spring/Summer 2011

aa2662THE DIANE V-NECK BURNOUT TUNIC S–XL

Cobalt

Violet

KellyGreen

White

Silver TrueBlack

Turquoise

aa2641BURNOUT TANK

S–XL

Cobalt

Violet

KellyGreen

WashedBlack

Mushroom

White

TrueBlack

Turquoise

80

Page 81: Alternative Product Guide, Spring/Summer 2011

Women BURNOUT

aa2667THE MK BURNOUT

THROW-OVER S–XL

Cobalt

White

Mushroom Silver TrueBlack

Violet

aa2694BURNOUT L/S RAGLANS–XL

Carnation

TrueBlack

Mushroom Sage

White

Sky Sunshine

81

Page 82: Alternative Product Guide, Spring/Summer 2011

aa2606BURNOUT TEE

S–XXL

Cobalt

TrueBlack

DenimBlue

WashedBlack

KellyGreen

WhiteWashedNavy

Mushroom Silver

82

Page 83: Alternative Product Guide, Spring/Summer 2011

aa2652THE IAN BURNOUTLEISURE SHIRTS–XL

Cobalt

TrueBlack

Natural KellyGreen

Mushroom Silver

Men BURNOUT 83

Page 84: Alternative Product Guide, Spring/Summer 2011

aa2632BURNOUT DEEP V-NECK W/ POCKETXS–XXL

Cobalt

TrueBlack

WashedNavy

Iris

Turquoise

White

KellyGreen

Violet

Mushroom

WashedBlack

Sun

WashedCherry

84

Page 85: Alternative Product Guide, Spring/Summer 2011

aa2640THE BIG LEAGUE

BURNOUT BASEBALL TEE XS–XL

Grey/RedNatural/Black

Grey/Royal

Grey/Black

Grey/Green

Grey/Navy

Unisex BURNOUT

(aa2640b7)(aa2640b7)(aa2640b7)(aa2640b7)

(aa2640b7)

85

Page 86: Alternative Product Guide, Spring/Summer 2011

aa2620b2 WomenTHE KIMBER TEE

S–XL

AshHeather

TealHeather

DirtyHeather

EmeraldHeather

OatmealHeather

PurpleHeather

86

Page 87: Alternative Product Guide, Spring/Summer 2011

MÉLANGE HEATHER BURNOUT20’s 50% Polyester, 50% Rayon

Sheer and soft, Mélange Heather Burnout is knit with a single heather yarn. We then burn the rayon out for a vintage-inspired

look and feel.

87

Page 88: Alternative Product Guide, Spring/Summer 2011

aa2608b2HEATHER BURNOUT TEE

S–XL

AshHeather

OatmealHeather

CamelHeather

88

Page 89: Alternative Product Guide, Spring/Summer 2011

aa2618b2HEATHER BURNOUT TUNIC S–XL

AshHeather

OatmealHeather

Women MÉLANGE HEATHER BURNOUT 89

Page 90: Alternative Product Guide, Spring/Summer 2011

aa2623b2THE PONY TEES–XL

AshHeather

TealHeather

DirtyHeather

EmeraldHeather

OatmealHeather

PurpleHeather

90

Page 91: Alternative Product Guide, Spring/Summer 2011

aa2641b2HEATHER BURNOUT TANK

S–XL

AshHeather

OatmealHeather

Women MÉLANGE HEATHER BURNOUT 91

Page 92: Alternative Product Guide, Spring/Summer 2011

aa2662b2THE DIANE HEATHER BURNOUT V-NECK TUNIC S–XL

AshHeather

OatmealHeather

CamelHeather

PinotHeather

CobaltHeathered

PurpleHeather

DirtyHeather

TealHeather

EmeraldHeather

92

Page 93: Alternative Product Guide, Spring/Summer 2011

aa2696b2THE JEM L/S TEE

S–XL

AshHeather

TealHeather

DirtyHeather

EmeraldHeather

OatmealHeather

PurpleHeather

Women MÉLANGE HEATHER BURNOUT 93

Page 94: Alternative Product Guide, Spring/Summer 2011

aa2606b2 MenHEATHER BURNOUT TEES–XXL

AshHeather

DirtyHeather

EmeraldHeather

OatmealHeather

aa4532b2 MenHEATHER BURNOUT V-NECK TEE

S–XXL

AshHeather

OatmealHeather

CamelHeather

CobaltHeathered

DirtyHeather

EmeraldHeather

94

Page 95: Alternative Product Guide, Spring/Summer 2011

aa2632b2 UnisexBURNOUT DEEP V-NECK W/ POCKETXS–XXL

AshHeather

OatmealHeather

95

Page 96: Alternative Product Guide, Spring/Summer 2011

96

Page 97: Alternative Product Guide, Spring/Summer 2011

BURNOUT FLEECE20’s 50% Cotton, 50% Polyester

One of our latest innovations, this warmer, cozier Burnout Fleece blend has the same authentic weathering as our

classic Burnout.

aa5285 NEW WomenBURNOUT FLEECE SWEATPANTSS–XL

BlackHeather

Sage

Cobalt

Violet

GreyHeather

MilitaryGreen

Navy

97

Page 98: Alternative Product Guide, Spring/Summer 2011

aa5270 NEWBURNOUT FLEECE S/SCUT-OFF SWEATSHIRT

S–XL

BlackHeather

Sage

Cobalt

Violet

GreyHeather

MilitaryGreen

Navy

98

Page 99: Alternative Product Guide, Spring/Summer 2011

aa5295 NEWBURNOUT FLEECE RAGLANZIP HOODIEXS–XXL

BlackHeather

Sage

Cobalt

Violet

GreyHeather

MilitaryGreen

Navy

Unisex BURNOUT FLEECE 99

Page 100: Alternative Product Guide, Spring/Summer 2011

Bring Your

A GAMEIntroducing our new line of varsity-style basics inspired by vintage

athletic gear. A Game’s sporty color combos and classic, durable designs are a throwback to the authentic

spirit and impeccable craftsmanship of an athletic era past.

100

Page 101: Alternative Product Guide, Spring/Summer 2011

101

Page 102: Alternative Product Guide, Spring/Summer 2011

aa1124 NEW MenA GAME S/S FOOTBALL TEES–XXL

Grey/Navy Natural/Black

Natural/Burgundy

Red/Natural

Royal/Natural

102

Page 103: Alternative Product Guide, Spring/Summer 2011

A GAME10’s 50% Cotton, 50% Polyester

These styles are made with Heavyweight Burnout Jersey to replicate years of authentic wear and tear, so that each piece feels like your favorite worn-in

athletic tee.

103

Page 104: Alternative Product Guide, Spring/Summer 2011

aa1141 NEWA GAME L/S BASEBALL TEES–XXL

Black/Red

Natural/Kelly

Gold/Navy

Natural/Royal

Grey/Navy Natural/Black

Natural/Burgundy

aa1126 NEWA GAME 3/4 V-NECK

FOOTBALL TEES–XXL

Grey/Navy Natural/Black

Natural/Kelly

Royal/Red

104

Page 105: Alternative Product Guide, Spring/Summer 2011

Men A GAME

aa1157 NEWA GAME STRIPED TANKS–XXL

Grey/Grey&NavyStripe

Natural/Red&RoyalStripe

aa1156 NEWA GAME TANK

S–XXL

Kelly/Natural

Navy/Red Purple/Gold

105

Page 106: Alternative Product Guide, Spring/Summer 2011

aa4507 WomenTHE STEVIE L/S WRAP

S–L

AntiqueWhite

DustyPlum

VintageBlack

Black

Espresso

OatmealHeather

Bordeaux

Linen

Concrete

Petal

Dirt

Tropic

(aa4507p8)

106

Page 107: Alternative Product Guide, Spring/Summer 2011

PIMA COTTON

40’s 100% Pima Cotton

Knit from some of the world’s finest Peruvian cotton and finished

with a satin garment wash.

Second-Skin Softness

Peru is known for having some of the world’s finest cotton. At Alternative, we take Pima’s lightweight, luxurious fibers and finish them with an extra

satin garment wash, so that these tees, tanks, wraps and hoodies all share our

signature vintage softness.

107

Page 108: Alternative Product Guide, Spring/Summer 2011

aa4517 WomenTHE RUNYONRACERBACK TANKS–XL

AntiqueWhite

Marigold

Black

Taupe

DustyPlum

Violet

Espresso

OatmealHeather

Jade

(aa4517p8)

108

Page 109: Alternative Product Guide, Spring/Summer 2011

aa4590THE CATALINA CARDIGAN

S–XL

AntiqueWhite

Black Concrete Espresso

Women PIMA COTTON 109

Page 110: Alternative Product Guide, Spring/Summer 2011

aa4532THE PERFECT V-NECK

S–XXL

AntiqueWhite

OatmealHeather

Black

OxfordGrey

Espresso Fatigue Marine

(aa4532p8)(aa4532p8)

aa4538THE SCOUT L/S HENLEY S–XXL

AntiqueWhite

VintageBlack

Black Espresso Fatigue Marine

110

Page 111: Alternative Product Guide, Spring/Summer 2011

Men PIMA COTTON

aa4540THE PERFECT CREWS–XXL

AntiqueWhite

Marine

Black

OatmealHeather

Concrete

OxfordGrey

Espresso Fatigue

(aa4540p8)(aa4540p8)

aa4552THE NOONAN POLOS–XXL

AntiqueWhite

VintageBlack

Black Concrete Espresso Marine

111

Page 112: Alternative Product Guide, Spring/Summer 2011

aa4581THE BEACH BOY HOODIE S–XXL

Black Military Marine GreyHeather

(aa4581p8)

112

Page 113: Alternative Product Guide, Spring/Summer 2011

aa4581p9THE STRIATED BEACH

BOY HOODIE S–XXL

Black/OxfordGrey

Sand/Oatmeal

Brown/Sand

Green/Sand

Navy/Ash OxfordGrey/Sand

Men PIMA COTTON 113

Page 114: Alternative Product Guide, Spring/Summer 2011

PIMA PIQUE40’s 100% Pima Cotton

Our take on classic Pique, knit with super-soft Peruvian Pima Cotton for a

supple satin finish.

114

Page 115: Alternative Product Guide, Spring/Summer 2011

aa4101 MenTHE PALISADES PIQUE POLO S–XXL

Black Butter MilkyPink

Water

115

Page 116: Alternative Product Guide, Spring/Summer 2011

aa4807 WomenTHE PALM SPRINGS SLUB

THROW-OVERS–XL

Black

Violet

Elephant

White

Midnight Raisin Sea Blue

116

Page 117: Alternative Product Guide, Spring/Summer 2011

SLUB

40’s 100% Cotton

This loosely-knit fabric combines stretch and

versatility with vintage-inspired striations for a stylish, textured look.

117

Page 118: Alternative Product Guide, Spring/Summer 2011

aa4822THE ATHENA ASYMMETRICAL TANK S–L

Black

Violet

Elephant

White

Midnight Raisin Sea Blue

118

Page 119: Alternative Product Guide, Spring/Summer 2011

aa4825THE ROOMY SLUB TEE

S–XL

Black Elephant Midnight Raisin White

Women SLUB 119

Page 120: Alternative Product Guide, Spring/Summer 2011

aa4827 WomenTHE RIVIERA RACERBACK S–XL

Black

Violet

Elephant

White

Midnight Raisin Sea Blue

120

Page 121: Alternative Product Guide, Spring/Summer 2011

aa4805THE DEAN SLUB CREW

XXS–XXL

Black

Sea Blue

DarkHunter

Violet

Elephant

White

Midnight Raisin

Unisex SLUB 121

Page 122: Alternative Product Guide, Spring/Summer 2011

aa4832THE VERSAILLES V-NECK XS–XXL

Black

Violet

Elephant

White

Midnight Raisin Sea Blue

122

Page 123: Alternative Product Guide, Spring/Summer 2011

aa4847THE JOEY SLUB L/S CREW

XXS–XXL

Black

White

DarkHunter

Elephant Midnight Raisin

Unisex SLUB 123

Page 124: Alternative Product Guide, Spring/Summer 2011

aa9007 WomenMODAL SILK L/S SLEEPOVER TEES/M, L/XL

Alabaster

Nocturnal

Aquatic

Onyx

Cairo Fleur Heathered

124

Page 125: Alternative Product Guide, Spring/Summer 2011

MODAL SILK90% Modal, 10% Silk

This sheer, lightweight cotton-silk blend drapes beautifully around the body for a soft, sophisticated silhouette.

125

Page 126: Alternative Product Guide, Spring/Summer 2011

aa9020MODAL SILK BOYFRIEND TEE

S/M, L/XL

Aquatic Cairo Fleur Nocturnal

126

Page 127: Alternative Product Guide, Spring/Summer 2011

Women MODAL SILK

aa9027MODAL SILK SKIMMER TANKS/M, L/XL

Aquatic Cairo Fleur Nocturnal

127

Page 128: Alternative Product Guide, Spring/Summer 2011

aa2121 WomenTHE LISA BEATER TANK S–XL

Black

Taupe

Green

Tomato

Midnight

White

Pink Silver

128

Page 129: Alternative Product Guide, Spring/Summer 2011

aa2141 WomenBASIC RIB TANK

S–XL

Chocolate PinkRose

Sun

2X1 COTTON SPANDEX RIB

97% Cotton, 3% Spandex

Our 2x1 Cotton Spandex Rib strikes the perfect balance of style and comfort with just the right amount of stretch.

129

Page 130: Alternative Product Guide, Spring/Summer 2011

COTTON POPLIN WOVEN100% Cotton

Finished with extra enzyme washing, our

lightweight, semi-sheer Cotton Poplin may be the silkiest woven fabric you’ll ever find.

aa603 WomenPOPLIN BUTTON-DOWN S–XL

Butter MilkyPink

SoftBlack

Water

130

Page 131: Alternative Product Guide, Spring/Summer 2011

COTTON SPANDEX FRENCH TERRY20’s 92% Cotton, 8% Spandex

Medium-weight Cotton Spandex French Terry combines softness and stretch for ease of movement with excellent

shape retention.

aa3277 WomenTHE MADISON PANT

S–L

Black Marine GreyHeather

(aa3277p10)

131

Page 132: Alternative Product Guide, Spring/Summer 2011

HEAVYWEIGHT COTTON JERSEY

10’s 100% Cotton

Our Heavyweight Cotton Jersey combines our signature vintage

softness with a little extra warmth.

aa1392 UnisexTHE WALLY CARDIGAN XS–XL

Black Espresso Marine OxfordGrey

(aa1392p8)

132

Page 133: Alternative Product Guide, Spring/Summer 2011

133

Page 134: Alternative Product Guide, Spring/Summer 2011

aa1050 NEW UnisexTHE SUB TEEXS–XXL

White

134

Page 135: Alternative Product Guide, Spring/Summer 2011

SUBLIMATION TEE30’s 100% Polyester

Made with loosely knit Polyester Jersey, our Sublimation Tees drape beautifully against the skin for a flattering fit

and a silky-soft touch.

135

Page 136: Alternative Product Guide, Spring/Summer 2011

aa5106 WomenBASIC THERMAL CREW

S–XL|Cotton Blend Thermal

Black

White

Grey Marine Military Pinot

136

Page 137: Alternative Product Guide, Spring/Summer 2011

THERMAL TEESAmazingly soft and perfect for layering, our Thermal Tees are made with a micro-waffle texture for 100% stretch and

uncompromised comfort.

137

Page 138: Alternative Product Guide, Spring/Summer 2011

aa4306 WomenTHE NATALIE HEATHER THERMAL TEE S–L|Heather Waffle Thermal

Ash/Oatmeal

Black/Ash Navy/Ash OxfordGrey/Sand

Purple/Ash

138

Page 139: Alternative Product Guide, Spring/Summer 2011

aa4307THE STRIATED THERMAL TEE S–XXL|Heather Waffle Thermal

Ash/Oatmeal

Black/Ash Green/Ash

Navy/Ash OxfordGrey/Sand

Men THERMAL TEES 139

Page 140: Alternative Product Guide, Spring/Summer 2011

aa5107 MenBASIC THERMAL CREW

S–XXL|Cotton Blend Thermal

Black Grey Marine Military White

140

Page 141: Alternative Product Guide, Spring/Summer 2011

Multi-Fabric Offerings

These innovative styles come in a variety of fabrics, each tailored for

a flawless fit.

COTTON TWILL100% Cotton

Our classic Cotton Twill is built for durability, flexibility and a

timeless shape.

COTTON STRIPED HERRINGBONE80% Cotton, 10% Polyester, 10% Acrylic

This medium-weight woven blend is designed for comfort and accented

with stylish herringbone striations.

aa801 MenTHE MASH FIELD JACKETS–XXL

ArmyTwill

BlackTwill

StripedBlue

StripedDenim

141

Page 142: Alternative Product Guide, Spring/Summer 2011

HEAVYWEIGHT FLEECE30’s 100% Cotton

Our 100% cotton Heavyweight Fleece is made for warmth and softness. A slightly brushed finish on the outside face

gives this fabric just a hint of vintage-inspired appeal.

aa9089 MenWARM-UP FLEECE PANTS–XL

Espresso Black Midnight

aa9090 MenWARM-UP FLEECE

TRACK JACKETS–XL

PoppyBlack Royal YellowMustard

142

Page 143: Alternative Product Guide, Spring/Summer 2011

Espresso FeltGreen

Royal YellowMustard

aa9095 MenWARM-UP FLEECE ZIP HOODIE

S–XXL

aa9093 WomenWARM-UP FLEECE ZIP HOODIE

S–XL

Espresso Poppy Royal YellowMustard

143

Page 144: Alternative Product Guide, Spring/Summer 2011

BABIES/TODDLERS

Our baby-soft fabrics are the perfect fit for little ones. From Eco-Heather to Burnout, we offer smaller sizes of some of our most

popular styles.

aa2501THE WHIPPER SNAPPER0/3M – 12/18M | Pima Cotton Rib

Chocolate Gold Slate

White

Pink Royal

144

Page 145: Alternative Product Guide, Spring/Summer 2011

aa2510BASIC CREW 3/6M – 4T | Cotton Jersey

Black

Pink White

Chocolate

Red

Gold

Royal

KellyGreen

Silver

Midnight

145

Page 146: Alternative Product Guide, Spring/Summer 2011

aa2523BURNOUT TEE3/6M – 4T | Burnout

Mushroom

WashedBlack

Sun

WashedCherry

Tomato

WashedPink

TrueBlack

WashedRoyal

Violet

WashedWhite

aa2519ECO-HEATHER CREW

3/6M – 4T | Eco-Heather

Eco-Black

Eco-Lilac

Eco-Brown

Eco-Navy

Eco-Green

Eco-Oatmeal

Eco-Grey

Eco-Red

Eco-Light Blue

Eco-Royal

146

Page 147: Alternative Product Guide, Spring/Summer 2011

aa6015ORGANIC CREW

3/6M – 4T | 100% Organic Cotton

EarthBark

EarthNatural

EarthBlue

EarthOcean

EarthCoal

EarthPink

Ribbon

EarthGreen

Earth Red

EarthMoss

EarthYellow

BABIES / TODDLERS 147

Page 148: Alternative Product Guide, Spring/Summer 2011

Live large, pack light.

This season, we’re introducing an all-new line of handbags, travel bags, wallets and more, all with hand-crafted details.

A combination of tumbled leather and weathered canvas, each piece is versatile and custom-vintaged to perfectly complement any Alternative piece with just the right

accessory.

Army

Safari

Black Natural Navy Red

168CD NEW UnisexTHE BERKELEY TOTE

One Size | 100% Cotton Canvas

148

Page 149: Alternative Product Guide, Spring/Summer 2011

ACCESSORIESCreate a complete look from head to toe with Alternative headwear, scarves, bags

and small accessories.

Army

Safari

Black Natural Navy Red

166CE NEW UnisexTHE HOGAN

One Size | 100% Cotton Canvas

149

Page 150: Alternative Product Guide, Spring/Summer 2011

167CD NEWTHE COMPUTER SLIP

One Size | 100% Cotton Canvas w/ Leather Trim

Black Army

150

Page 151: Alternative Product Guide, Spring/Summer 2011

169CE NEWTHE WEEKENDER

One Size | 100% Cotton Canvas w/ Leather Trim

Vintage Army

w/Cognac

Unisex ACCESSORIES 151

Page 152: Alternative Product Guide, Spring/Summer 2011

170CE NEWTHE COMMANDO SLING

One Size | 100% Cotton Canvas w/ Leather Trim

Vintage Army

w/Cognac

Vintage Black

w/Cognac

VintageNaturalw/Cognac

171CE NEWTHE RADAR TOTE

One Size | 100% Cotton Canvas w/ Leather Trim

Vintage Army

w/Cognac

152

Page 153: Alternative Product Guide, Spring/Summer 2011

172CE NEW THE SCOUT WALLETOne Size | 100% Cotton Canvas

Vintage Army

w/Cognac

Vintage Black w/Cognac

173CE NEW THE SCOUT MINI WALLET

One Size | 100% Cotton Canvas

Vintage Army

w/Cognac

Vintage Black w/Cognac

Unisex ACCESSORIES 153

Page 154: Alternative Product Guide, Spring/Summer 2011

aa7007PIMA SCARF

One Size | Pima Cotton

Black Espresso

aa7007p9STRIATED SCARF One Size | Pima Cotton

Black/OxfordGrey

Navy/Ash OxfordGrey/Sand

Purple/Ash

Sand/Oatmeal

154

Page 155: Alternative Product Guide, Spring/Summer 2011

aa7012b2THE BIGGIE BURNOUT SCARFOne Size | Mélange Heather Burnout

AshHeather

TealHeather

DirtyHeather

EmeraldHeather

OatmealHeather

PurpleHeather

aa7017 NEWSLASHED KNOTTED SCARFOne Size | Pima Cotton

Black Fuchsia SpringGreen

Unisex ACCESSORIES 155

Page 156: Alternative Product Guide, Spring/Summer 2011

ah70BASIC CHINO TWILL CAP

One Size | Cotton Twill

BahamaBlue

Pink

Chocolate

Storm

Mocha

Black

Red

Cool Gray

Tangerine

Mustard

Cactus

Red Hot

Khaki

White

Navy

CamoGreen

SmokeyBlue

LightNavy

Woodland

Olive

CarolinaBlue

Stone

Pine

156

Page 157: Alternative Product Guide, Spring/Summer 2011

ah73THE DESTROYED FIDEL CAPOne Size| Cotton Twill

Black/Red

Stone/Black

Woodland/Orange

ah76THE FIDEL CAPOne Size| Cotton Twill

Black

Pink

CamoGreen

Storm

Chocolate Mocha Olive

Unisex ACCESSORIES 157

Page 158: Alternative Product Guide, Spring/Summer 2011

Fabrication

COTTON RIB

1x1 Pima Cotton Rib”

2X1 Cotton Spandex Rib

100% COTTON JERSEY

Cotton Jersey

LightweightCotton Jersey

HeavyweightCotton Jersey

Pima Cotton

Heathered Pima Cotton

Striated Pima Cotton

Pima Pique

Satin Wash Jersey

Slub

JERSEY BLENDS

67/33 Heather Jersey

Burnout

Heavyweight Burnout

Mélange Heather Burnout

Modal Silk

Cotton Spandex

Cotton SpandexFrench Terry

Cotton Blend HeatherFrench Terry

Content

30’s 100% Pima Cotton

97% Cotton, 3% Spandex

40’s 100% Cotton

40’s 100% Cotton

10’s 100% Cotton

40’s 100% Pima Cotton

40’s 100% Pima Cotton

40’s 100% Pima Cotton

40’s 100% Pima Cotton

40’s 100% Cotton w/Satin Wash

40’s 100% Cotton

40’s 67% Cotton, 33% Polyester

30’s 50% Cotton, 50% Polyester

10’s 50% Cotton, 50% Polyester

20’s 50% Polyester, 50% Rayon

90% Modal, 10% Silk

40’s 95% Cotton, 5% Spandex

20’s 92% Cotton, 8% Spandex

20’s 46% Polyester, 35% Cotton, 11% Rayon, 8% Spandex

Weight (Gr/Sq M)

200

195

120

105

250

120

125

160

135

120

125

140

115

255

105

95

180

290

290

Details

A 1x1 baby cotton rib with a resilient stretch and satin finish.

A medium-weight blend rib with resilient stretchability. Silicone and enzyme garment washed to give a soft-hand feel.

The most classic of our jersey fabrics. Often brushed or ringspun for minimal pilling and super softness.

A lighter version of our classic cotton jersey. Often brushed or ringspun for minimal pilling and super softness.

The heaviest of all our cotton jerseys.

A semi-sheer fabric with an incredibly soft hand and satin finish.

Semi-sheer fabric created with heathered yarn and washed with enzymes for a super-soft finish.

Lightweight pima cotton knit with two heather yarns for a striated look.

Super-soft Peruvian cotton knit into a medium-weight pima pique. With an incredibly supple satin finish, this classic fabric just got a whole lot softer!

A sleek fabric made with the softest cotton and finished with a luxurious satin wash.

A stretchy, striated fabric made with unrefined cotton yarns.

A lightweight, breezy jersey blend available in classic grey.

This unique fabric is put through an extensive process producing a weathered look and feel.

A heavyweight cotton-poly version of our classic burnout with the same authentic weathering andsoftness.

A sheer fabric, knit with a single heath er yarn. The rayon is then burned out to create a weathered look.

A sheer, sleek fabric made with ultra-fine threads

A stretchy, lightweight fabric with great resilience.

Medium-weight French terry with excellent stretch and shape retention. Enzyme washed for a soft-hand feel.

A medium-weight cotton blend French terry knit with a single heather yarn.

Styles

aa2501

aa2121, aa2141

aa07, aa1032, aa1040, aa1042, aa1044, aa1070, aa1070g1, aa1072, a1072g1, aa1073, aa1073g1, aa1075, aa1075g1, aa1081, aa1088, aa1088w5, aa2510, aa4020g1, aa4054, aa4056

aa4036, aa4039, aa4067

aa1392, aa1392p8

aa4507, aa4517, aa4532, aa4538, aa4540, aa4552, aa4581, aa4590, aa7007, aa7017

aa4507p8, aa4517p8, aa4532p8, aa4540p8

aa4581p9, aa7007p9

aa4101

aa4010, aa4017, aa4018, aa4032, aa4057, aa4062, aa4064, aa4070

aa4805, aa4807, aa4822, aa4825, aa4827, aa4832, aa4847

aa1032h, aa1070h, aa1072h, aa4054h

aa2523, aa2606, aa2608, aa2618, aa2626, aa2628, aa2632, aa2640, aa2641, aa2652. aa2662, aa2667, aa2694

aa1124, aa1126, aa1141, aa1156, aa1157

aa2606b2, aa2608b2, aa2618b2, aa2620b2, aa2623b2, aa2632b2, aa2641b2, aa2662b2, aa2696b2, aa4532b2, aa7012b2

aa9007, aa9020, aa9027

aa7017

aa3277

aa3277p10

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Page 159: Alternative Product Guide, Spring/Summer 2011

Fabrication

ALTERNATIVE EARTH FABRICS

100% Organic Cotton

Eco-Fleece

Eco-FrenchTerry Cotton

Eco-Heather

FLEECE

Cotton Fleece Blend

Heavyweight Fleece

POLYESTER

Polyester

THERMAL

Heather Waffle Thermal

Cotton Blend Thermal

WOVEN FABRICS

Cotton Poplin Woven

Cotton StripedHerringbone

Cotton Twill

CANVAS

Heavyweight Canvas

Content

40’s 100% Organic Cotton

30’s 46% Cotton (6.25% Organic), 50% Poly (6.25% Recycled), 4% Rayon

30’s 69% Cotton (6.25% Organic), 25% Poly (6.25% Recycled), 6% Rayon

20’s 38% Cotton (6.25% Organic), 50% Poly (6.25% Recycled), 12% Rayon”

80% Cotton, 20% Polyester

30’s 100% Cotton

30’s 100% Polyester

40’s 100% Cotton

50% Cotton, 50% Polyester

100% Cotton

80% Cotton, 10% Polyester, 10% Acrylic

100% Cotton

100% Cotton Canvas

Weight(Gr/Sq M)

120

220

290

140

260

340

160

215

160

75

345

240

20 oz.

Details

Satin finished and lightweight, this fabric is a natural alternative to our classic cotton jersey.

Knit on outdated machinery to capture that true retro-heather look with a fluffy, super-soft interior.

Medium-weight French terry cotton made with organic and recycled materials. A long loop back and enzyme wash add comfort, stretchability and softness.

Recycled and organic threads are knit on outdated machinery for an authentic, retro-heather look.

This medium-weight cotton fleece is soft on the inside and brushed on the outside for perfectly worn look and feel.

This heavyweight cotton fleece is soft on the inside and brushed on the outside.

Medium-weight, loosley knitpolyester jersey.

Lightweight cotton thermal made with two heather yarns and a waffle texture. Enzyme washed for a soft-hand feel.

A lightweight fusion fabric with a micro-waffle texture for 100% stretch.

This soft, thin, woven fabric is enzyme washed for a super-soft feel.

A medium-weight woven blend with classic herringbone striations. Excel lent movement and flexibility.

Durable, woven twill. Enzyme washed for a worn-in feel.

Military-style heavy canvas fabric, washed and weathered for a vintage look and feel.

Styles

aa5011ae, aa5018ae, aa5060ae, aa6005, aa6015, aa6021, aa6032, aa6094

aa9575, aa9582, aa9587, aa9590, aa9590f1, aa9595

aa2289, aa2295, aa9682, aa9684, aa9688

aa1927, aa1932, aa1938, aa1953, aa1966, aa1967, aa1969, aa1970, aa1973, aa1975, aa1980, aa1985, aa1987, aa1990, aa2519

aa7090, aa7091, aa9290, aa9295

aa9089, aa9090, aa9093, aa9095

aa1050

aa4306, aa4307

aa5106, aa5107

aa603

aa801

aa801, ah70, ah73, ah76

166CE, 167CD, 168CD, 169CE, 170CE, 171CE, 172CE, 173CE

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