alignment of the new orleans citywide master plan and the biodistrict
DESCRIPTION
Dave Dixon, Principal at Goody Clancy speaks about the connection between BioDistrict Master Plan and the CitywideTRANSCRIPT
David Dixon FAIA Goody Clancy October 23, 2012
Agenda
• Master Plan• Forces shaping
innovation– Where are the
workers?– “Demographics
are destiny”– Rising cost of
energy– Changing face of
innovation
• Case study: Kendall Square Kendall Square, 1964
Diversify New Orleans’ economy• Support the new economic
development partnership’s ability to retain, nurture, and attract jobs and investment
• Focus on maintaining base industries (port, tourism)
• …fostering emerging industries (film, digital media, life science)
• …and growing new industries (green, entrepreneurial)
• Increase support for culturally-based industries
Support economic engines• Nurture New Orleans strong
tradition of small businesses, neighborhood-based entrepreneurship, and creative skills
• Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment
• Provide city leadership for the medical district and other emerging development corridors
Insure that everyone participates… and contributes… to growth• A skilled and educated
workforce is essential to growth
• …everyone needs to share the benefits to make the tough decisions that unlock growth
• Equity is about…• Jobs• Small businesses• Neighborhoods• Rebuilding• The environment
Economic development leadership can create jobs
… and “refill” New Orleans
Population projection chart
% of jobs requiring a
college degree
% of total US JOBS 2000-2020 (millions)
60%
40%
20 %
202020102000
WHERE ARE THE WORKERS? Transition to a talent-based economy
% workforce with a college
degree
Education
Walk to win…scarce knowledge workers pursue lifestyles, not jobs
Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
Preferred lifestyles are increasingly urban
Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
…and they are voting with their feet
1960 70 80 90 2000 10 20 30
5M
10M
15M
20M
$25M
Age >64
Age 25-64
Net SELLERS of single family houses
Net BUYERS of single family houses
“DEMOGRAPHICS ARE DESTINY”US population growth 1960-2030
• Married couple with children–less than 25% of households.
• Traditional (one-worker) family–less than 20% of households.
• Singles and couples make up 62%+ of households.
• Non-family households outnumber traditional families in the suburbs.
Who is the housing market to 2030?
Household size
60%
18% Single family
2008Existing housing supply
2008-2030Housing demand
27% Multifamily
42% Single family
52% Multifamily
What will the housing market look like to 2030?
How does it look today…?
• Diverse housing stock• Arterial corridors • New Downtowns
THE RISING COST OF ENERGYCompeting in a global market
4% 19%
The cost of auto-dependency is becoming unsustainable
2003 2012
Spent on food
Spent on gas
+375%
+100%
$80B
10B
20B
30B
40B
50B
60B
70B
Total US household expenditures on food and gas 2003-2012
Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
Auto-dependence is becoming too expensive
Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
If you are young, driving is not cool…
-20%
CHANGING FACE OF INNOVATION• Life sciences likely to represent half or
less of new tenants over the next decade
• IT, materials technology, environmental sciences likely to represent roughly one-third
• Scientific associations, finance, services likely to represent the balance
• Small companies and start-ups matter more
Research Triangle (NC) projections:
Innovation centers need more diverse, flexible buildings
Smaller floors for start-ups, legal, finance, etc.
Larger floors for collaborative research
Mix of floors maximizes flexibility
Proximity matters…mature companies seek 40-80k SF floorplates…and proximity to other innovators
Alexandria REIT development at Kendall Square links buildings to create large floorplates
CASE STUDY: Kendall Square
1980s-2000s: a more mixed-use district
replace
2012–2030: a thriving innovation community
replace
2012–2030: a thriving innovation community
replace
Core ingredients for an innovation community
Kendall Square vision: shaped around people• An enhanced commitment to
community, livability, and sustainability will define Kendall Square’s next chapter
• A newly dynamic public realm will connect diverse choices for living, working, learning and playing
• A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit
Better physical and social connections• Parks/public spaces
(maintenance and programming)
• Workforce-readiness programs and education
• Housing for middle income families
• Expanded transportation alternatives and demand management
Balanced growth: 2012-2025
10,400,000 sf
13,000,000 sf
1,400 – 1,500 units
3,400 – 3,500 units
900 – 1,000 units
73%
25%
83%
16%
85%
14%
82%
17%
8,400,000 sf 11,100,000 sf
1,900 – 2,000 units
100,000 sf
130,000 sf
150,000 sf
300,000 sf
10.4M
12M
13.5M
18M
COMMERCIALRETAILHOUSING
EXISTING EXISTING+ PIPELINE
EXISTING+PIPELINE
+ ALLOWABLE + POTENTIAL NEW PROJECTS
EXISTING+PIPELINE
+ ALLOWABLE
…a green bridge from East Cambridge to Kendall “Square”
Key tasks: 1. Create a square for Kendall Square
• Double “retail” SF• New generation of cafés, music, arts• 1,500 to 2,000 new housing units within a 5-minute walk
Focus growth within a 5-10 minute walk
…and density within a 5-minute walk
Concentrate retail, music, arts…
2. Create a hierarchy of public spaces that support interaction…and reflection
Higher resolution
Integrate “green” and “red” networks
3. Accommodate growing diversity of innovation• Life sciences likely to represent half or
less of new tenants over the next decade
• IT, materials technology, environmental sciences likely to represent roughly one-third
• Scientific associations, finance, services likely to represent the balance
• Sharp shift from last 20 years’ pattern in Kendall and most innovation districts
Research Triangle (NC) projections:
Including more flexible buildings
Smaller floors for start-ups, legal, finance, etc.
Larger floors for collaborative research
Mix of floors maximizes flexibility
4. Resolve potential contradictions…e.g. large floorplates and lively characterUpper level connections:• Distinguish from
building volume with setbacks, transparency
• Public connections remain at street level
Alexandria REIT development
An innovation community
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