alfresco crafter lunch and learn
TRANSCRIPT
1
Modernizing Today’s Business Experience Matters!
2
Introducing Crafter CMS
• Web Content Management integration for Alfresco
• Enterprise class web content and digital experience management features
• 100% open source code base and community– Since 2007
• Commercial licenses and support
3
Award Winning Content and Experience Managementfor Alfresco
4
100% Open Source
●Open standards●No vendor lock-in●GPL v3 license●All code on GitHub●Open community●Open wiki / documentation●Open issue tracking
5
The Same Business Model as Alfresco• Commercial licenses
• Certified builds and patches
• Production support
• Training
• Award winning partner ecosystem
6
Enterprise Web Content Management• User Friendly Content Authoring• In-context Preview and Editing• Multi-Channel Publishing• Personalization and Content
Targeting• Web Analytics Integration• Site Blueprints• Internationalization• High Performance Content
Delivery• Ease of Integration – CRM, ERP,
etc.• On Premise and Cloud Support
● Social, User Generated Content● Identity management, SSO and
profiles● Multi-tenant infrastructure
7
Crafter/Alfresco vs. the Industry
8
Powering Many of the World’s Top Brand Experiences
… and others
Modernizing Today’s Business (Experiences)
Russ DannerVice President, ProductsCrafter Software
Examples of Crafter CMS / Alfresco Powered Experiences
11
Marriott Global Services
• Corporate Extranet• Operation of 19 Brands• 3rd most critical system @ Marriott• Worldwide use, nearly 400K users• Quickly communicate within Marriott• Repository for all standards / SOPs• Document & Policy Management• Enterprise Security
12
Papa John’s.com & Mobile App
• Easy to use WCM• Multi-channel content • High volume e-commerce integration• CRM integration• Personalized content• High performance, heavy traffic volume
site
13
Unigroup’s Mayflower.com
• Legacy CMS replacement• Easy to use WCM• Single platform for many sites• Enterprise systems integration
14
A T & T’s developer.att.com
• Online community of developers
• Powerful easy to use WCM
• Social UGC integration
• ATG replacement / consolidation
• eCommerce integration
• Analytics integration
Where Does Customer Experience Start?
16
Modernizing the Business is ALL ABOUT EXPERIENCES
You've got to start with the customer experience and work back toward the technology, not the other way around.
– Steve Jobs
What Kind of Experiences are Important?
18
Customer Experiences
19
Partners Experiences
20
Employee Experiences
Everyone Loves a Good Experience. Does it Matter? Or is it Just Fluff?
22
Experience Matters (to the Bottom Line)
It Matters.
Let’s Dig in and Learn How to Make It Happen
24
What Makes a Great Experience?
25
Multi-channel
26
Contextual
27
Personalized
28
Social
29
On-point and Easy to Use
30
31
Ingredients for Great Experience
32
Content
33
Content Strategy
Easy Content Development
Content System of Record
Content Distribution/Delivery
Content Tracking
34
User Data
35
Architecture
36
This is Rarely the Answer (Suite based Solutions)
37
Integration & Automation
38
Making it Happen: Putting the Plan in to Action
39
Headless, Content Agnostic Repository
• Library services• Single source of truth• Any kind of content• Enterprise grade• WCM, DAM, & other ECM
40
Powerful Content Creation
• Web based• Rich desktop tool support (Photoshop
etc)• Create/manage any digital content• Easy to use• Safe editing and content testing• Loosely coupled to repository
41
Decoupled, Scalable Content Delivery
• High performance• Shared nothing• Cloud ready
42
Push and Pull Content Publishing, Content / APIs
43
Push and Pull Content Publishing, Content / APIs
44
Centralize User Data
45
Personalized, Big Data Powered Content Delivery
46
Easily Integrated with the Enterprise
47
Applying the Technology to the Customer Journey
48
Centralize User Data
49
Publish Content to Channels
50
Consistent, Personal Experience Across the Enterprise
51
Websites, Portals and Native Mobile Apps
52
Custom UI for Process Applications
53
Content as a Service
54
The Right Architecture for Modernizing the Business
55
With the Right Business Model
●Open standards●No vendor lock-in●Faster innovation●Pay for value delivered
56
Let’s Get Our Demo On!
○ How it Works○ Studio overview○ Editing○ Forms, in-context editing, drag and drop
○ Targeting & multi-variant testing
How Crafter Works
58Typically you have 2 kinds of users:
59
Your internal creative team: authors, designers, web ninjas, editors and so on …
60
And the target audience you are trying to engage.
61
Your creative team will work in our web based Studio. It’s a safe sandbox to …
62
To create and change content and experiences …
63To version and manage that content…
64
And put that work through workflow for approval.
65Once approved, content is then published to a
separate, live, scalable infrastructure.
66Content can be published immediately…
67or automatically on a schedule.
68On the delivery side, we have Crafter Engine. A highly scalable dynamic content deliver engine.
69
Crafter Engine delivers individually unique and targeted content to your target audience.
70Across any channel…
71
Like traditional desktops, mobiles and social platforms. Crafter can delivery content to any
channel.
72
Let’s Get Our Demo On!
http://bit.ly/1Ry1E5m
73
Technical Architecture
Portals
