Go HTML5 or Die!The Cure For Your Declining Flash Games Business

Alexander Krug, Founder & CEOSOFTGAMES Mobile Entertainment Services GmbHwww.softgames.com

WHO?

- Serial games entrepreneur

- 10+ years in mobile gaming

- Big supporter of HTML5 since 2010

ABOUT SOFTGAMES

Biggest HTML5 Games Platform with 10m+ MAU

- We offer Portals:We monetize & engage your users with 200+ free, cross platform games!

- We offer Developers: We sponsor & distribute your games globally!

4

Casual Gaming Landscape

PC VS. MOBILE

FLASH INSIGHTS

- Dominant platform on PC for Casual Games

- Large install base

- Healthy commercial ecosystem which generated big

hits like…

7

FLASH GAMES ARE DYING

BUT…

FLASH INSIGHTS

BIGGEST PROOF

10

I CAN DO THIS!

HOW TO GET THERE?

UHM… CHALLENGING

JOIN THE GOLD RUSH

CASUAL GAMES DOMINATING

HOW MUCH CAN I EARN?

BUSINESS MODELS: Developers

- Selling non-excl. licenses to publishers

• ~$ 500 - $ 5000

- Rev Share with Distributor

• 50/50

- Own Distribution + Ingame Ads

• ~$ 2.50 eCPM

STARTING GUIDE: DEVELOPERS

1. Market Research: Content is KING!

- Check popular gaming portals like softgames.com

- Find a niche! It’s a young market!

- Keep an eye on the quality!

What means quality to a publisher?

1. Gameplay

2. Long Term Motivation

3. Tutorial

4. Graphics

5. Optim. Loading Times

6. Fully Tested

7. Easy To Localize

8. Full Screen Scaling

9. Orientation Check

10. Sound On/Off

QUALITY

www.InsideHTML5Games.com

STARTING GUIDE: DEVELOPERS

2. Choose a Game Engine

- Pick a ready engine instead of building your own one!

And many many more…

STARTING GUIDE: DEVELOPERS

3. Get in touch with sponsors early

- Publishers are always looking for great content!

- Contact us at html5@softgames.de

I’M NOT A DEVELOPER! HOW TO JOIN THE GOLD RUSH?

STARTING GUIDE: Portals

1. HTML5 is an lucrative alternative

2. High profits due to low development time & efforts

3. Join the gold rush before its too late

SUMMARY

THANKS!Questions?

www.softgames.com

html5@softgames.de

@softgames

LinkedIn.com/in/alexanderkrug

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THE ALTERNATIVE:

BUSINESS MODELS: Portals

- Advertisement on the portal

• ~$ 3.50 eCPM (Google Adsense)

- All you can eat – Model

• Weekly / Monthly subscription