alex podopryhora, director, m2e - autumn fair 2019...power of magento platform .. • open source...
TRANSCRIPT
15:30-16:00
Selling through different online market-places – ‘multi-channel selling’ – made easy!
Alex Podopryhora, Director, M2E
Selling across multi channels - made easy!
Alex Podopryhora
Agenda
1. eBay & Amazon in few words
2. Why go multi-channel solution?
3. What are the options?
4. M2E Pro in simple terms
5. Goal - building successful eco system!
eBay - Pure marketplace
• 171M of active buyers
• 1.1 Bn active listings and 81% are new
• 190 countries
• Strong in automotive
• UK growth is 15%
• Global Shipping Program
• 2016 GMV was $83Bn
Amazon: the competitor and a
business partner
• 304M active customer accounts
• 30M buyers per month on mobile
• 65% of Amazon traffic are females
• 80% of U.S. based customers made purchase at
least once a month
• 20% of U.S. based customers made purchase at
least once a month
• 4300 unique visitors per minute on Amazon.com
Amazon: Logistics & Convenience
• 45,000 robots engaged in warehouse operations
• Ships 35 items per second (capacity 1.5M per day)
• 54M customers are prime
• over 250 dash buttons
• 4300 unique visitors per minute on Amazon.com
• 2016 GMV was $136Bn
Amazon: Innovation
• Home made
• Home Services
• Business
• Exclusive
Amazon vs eBay
• Cutomer base
• Catalogue structure
• 10% of all sales online
Agenda
1. eBay & Amazon in few words
2. Why go multi-channel solution?
3. What are the options?
4. M2E Pro in simple terms
5. Goal - building successful eco system!
“ One Product ”
Stock Number
with one product , - it is simple …
“ One Product ”
Stock NumberTitle
with one product , - it is simple …
“ One Product ”
Stock NumberTitlePrice
with one product , - it is simple …
“ One Product ”
Stock NumberTitlePriceDescription
with one product , - it is simple …
“ One Product ”
Stock NumberTitlePriceDescriptionImages
with one product , - it is simple …
“ One Product ”
Stock NumberTitlePriceDescriptionImagesStock Level
with one product , - it is simple …
Stock NumberTitlePriceDescriptionImagesStock Level
“ One Product ”
with one product , - it is simple …
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category“ One Product ”
with one product ….
£ 9.99
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
“ One Product ”
with one product ….
£ 9.99
£ 9.99
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99
£ 9.99
£ 9.99
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99 16.25 $
£ 9.99 16.25 $
£ 9.99 16.25 $
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99 16.25 $ 12.50 EUR
£ 9.99 16.25 $ 12.50 EUR
£ 9.99 16.25 $ 12.50 EUR
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99 16.25 $ 12.50 EUR
£ 9.99 16.25 $ 12.50 EUR
£ 9.99 16.25 $ 12.50 EUR
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99 16.25 $ 12.65 EUR
£ 7.99 15.00 $ 11.00 EUR
£ 8.99 17.00 $ 12.00 EUR
x 9 times
Stock NumberTitlePriceDescriptionImagesStock Level
+ Category
+ Categorisation+ Listing Features+ Template+ Item Specifics+ Delivery & Returns
+ Categorisation+ Item Specifics+ GTIN / EAN / UPC
“ One Product ”
with one product ….
£ 9.99 16.25 $ 12.65 EUR
£ 7.99 15.00 $ 11.00 EUR
£ 8.99 17.00 $ 12.00 EUR
Real time ALGORITHMIC REPRICING
what if …
“ Software can help you do this and more ”
what if …
1. eBay & Amazon in few words
2. Why go multi-channel solution?
3. What are the options?
4. M2E Pro in simple terms
5. Goal - building successful eco system!
1st Generation
it’s all about choices..
Proprietary Tools:Turbo Lister (discontinued)
Selling Manager
1st Generation 2nd GenerationChannelAdvisor (NYSE:ECOM),
volocommerce, ChannelUnity,StoreFeeder, Linnworks,BrightPearl,
SellerExpress,Neteven,
SellerDynamics, 247Commerce,
etc.
it’s all about choices..
Proprietary Tools:Turbo Lister
Selling Manager
1st Generation 2nd Generation 3rd Generation**
+
ChannelAdvisor (NYSE:ECOM), volocommerce, ChannelUnity,StoreFeeder, Linnworks,BrightPearl,
SellerExpress,Neteven,
SellerDynamics, 247Commerce,
etc.
it’s all about choices..
Proprietary Tools:Turbo Lister
Selling Manager
** source: UnderstandingE.com
1. eBay & Amazon in few words
2. Why go multi-channel solution?
3. What are the options?
4. M2E Pro in simple terms
5. Goal - building successful eco system!
selling on multi channel’s made easy
selling on multi channel’s made easy
Power of Magento platform ..
• open source technology • over 250 000 online merchants • most popular platforms with
market share of 29.8%* • thousands of extensions
* aheadWorks research May 2015
+
3rd generation of multi channel software which uses only native capabilities of Magento without creating any additional layers.
Built-in listing translation support for English, German,
French, Italian & Spanish languages.
Define different pricing strategies depending on a
marketplace
Enter all product related information (including pictures)
in one place - in Magento
Flexible and very powerful mechanisms allowing you to
automate your data management routines
The international site visibility, which allows qualifying listings to be posted on international
sites.
Connect all your marketplace accounts and all your Magentoweb stores to a single data set
managed solely under Magento
Full control over your orders and inventory even if you have a
very limited number of products available for sale online
Products that have been listed manually or by using any other
tool can be imported into Magento catalogue retaining marketplace rank and sales
history
Algorithmic Repricer for Amazon & Pricing recommendations for eBay
M2E - a League of Their Own
1. eBay & Amazon in few words
2. Why go multi-channel solution?
3. What are the options?
4. M2E Pro in simple terms
5. Goal - building successful eco system!
Innovate and “never walk alone”
Main focus on
building a strong
Eco System!
Innovate and “never walk alone”
To date: strong partnerships with marketplaces (eBay, Amazon,Rakuten & Ali
Baba)
Over 250 System Integrators (E-Motive)
dozens of Hosting Providers (Simple Servers)
data analytics and digital marketing (Terapeak)
a number of SaaS platforms (Zoe, Brightpearl)
localsation partners (Lionbridge)
shipping providers (Temando)
Innovate and “never walk alone”
Version 6 has been released with
support from international eBay teams
(UK, USA, DE & AU)
Sponsored by eBay Marketplaces for
4 years
Innovate and “never walk alone”
Product
Opportunity
Assessment
For Spain and
Italy
90 Days personal
shop fee waived
Innovate and “never walk alone”
Exclusive to M2E merchants:
• 2 Months Waived System Fees•Buy Box Early Adoption Program•Dedicated (Single Point of Contact) In-Year Account Support•Streamlined Approvals for Gated Categories
Need packaged & hosted solution?
M2E Pro Install/Migrate (free of charge) Support basic M2E Pro installations Offer a free upgrade service Fast Magento page load times Long time out to allow perfect sync with market places Specialist Magento CE and Enterprise support
Temando & M2E Pro
• Import all orders from all channels into the one fulfilment platform
• Fufill using Temando’s multi-carrier offering and business rule logic and packaging optimisation
• Make intelligent decisions based upon proximity to customer, stock level and fulfilment business rules
• Order is allocated to store or warehouse for fulfilment or Click & Collect
Multi Channel Retail Meets Multi Channel Shipping
10y 3v
Success formula?
3v
Success formula?
10y
3v 137r
Success formula?
10y
3v 100k
Success formula?
137r10y
“MAN IM SICK OF THIS CRAP!!!!!! You want to know what I’m sick of??? I’m
fricking tired of how awesome your fricking program is.. It sucks! You’re so
flexible that I can’t keep the excitement down long enough to stay focused on
work.. You need to make the m2e pro program less exciting so people like me
can stay focused..... WHAT KIND OF SORCERY IS THIS!!!!! Do you guys have
some kind of mind reading skills? I would like to let you know that i don't like my
mind being infiltrated by creative and talented engineers as yourself!!!! [...] I
hope you are happy with the fact that i cant stay focus on my work because you
made a program that's amazing...
I hate it so much that i love it.......................
PS. This is all sarcasm, you guys are amazing. Your program solved a large
majority of problems that im having with other listings programs..“
Customer’s feedback on Magento connect