aldemar corporate profile 2014
DESCRIPTION
Aldemar Resorts - Corporate Profile 2014TRANSCRIPT
CORPORATE PROFILE
02
contentsAbout AldemAr
Mission stateMentour PhilosoPhy
Brief History our Products
awards
03
About AldemArAldemar Resorts is one of the leading hotel chains in Greece with a total
5,500-bed capacity and 1,300 employees. Dr. Nikolaos S. Angelopoulos
is the founder, President and CEO, where as Mr Alexandros Angelopoulos
is the Vice President of this family owned-company which has pioneered
changes in the mentality & reality of the Greek Hotel Industry.
By continuously investing in innovative products and ideas and
demonstrating a high level of responsibility to humans, society and the
natural environment. The Aldemar Group, with over 27 years of activity in
the international and Greek markets, has gained distinction as one of the
most high-powered presences in the hotel industry.
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About AldemArTHE ALDEMAR PORTFOLIO COMPRISES THE FOLLOwING
Greece
OLYMPIA
CRETE
RHODES
LUXURY RESORTS + THALASSO
***** ROYAL MARE
***** ROYAL OLYMPIAN
fAMILY RESORTS
**** CRETAN VILLAGEALL INCLUSIVE
***** KNOSSOS ROYAL
***** OLYMPIAN VILLAGE
***** PARADISE MAREALL INCLUSIVE
***** PARADISE VILLAGEALL INCLUSIVE
ROYAL vILLAS
***** KNOSSOS VILLAS
These colorful circles are the
symbol of carefree, family fun
holidays in Aldemar Resorts.
When you come across this fine,
wellness ornament symbolizing
“good life” holidays in Aldemar
you know you are dealing with
our two world class Thalasso
Resorts in Crete or Olympia.
This little sign of utter luxury
stands for complete
indulgence .
We divided our holiday products into 3 groupsWe chose 3 visually different circles for each product
TIME 4 RE�BRANDING
WHY THE CIRCLE?Nature has no edges {harmony}
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our PhilosoPhy
mission stAtementThe Group’s vision and commitment is to establish high standards of
operation and development in Greek tourism as well as, place Greece on the
global tourist map, as an outstanding, attractive destination with top-quality
services and a wealth of experiences. Aldemar Resorts are committed to
nothing less than the finest experience for the guest.
Aldemar’s business philosophy is based on the core values of integrity and
excellence. These guiding principles are behind everything we do – the way
we serve our guests, the way we liaise with the local communities and the
environment, the way we treat our employees and manage our company.
Our holiday philosophy is based on the value of living and not merely
consuming experiences! we create a wealth of services and experience for
our guests to savor in a vivid and memory generating way!
The Aldemar holiday experience resembles a colorful mosaic blending
beautifully luxury and tranquility, family moments and romantic escapes,
wellness and Thalasso, culinary tours of Greece and the Mediterranean,
business events, sport activities… all for our guests to discover and enjoy!
brief history in bulletsTHE BEGINNING…
- 1985 – 1987: Construction of the 4* Cretan Village in Crete
- 1989 - 1991: Opening of the Knossos Royal in Crete
- 1992: Opening of the Knossos Royal Conference Centre
PIONEERS … OPENING OF A NOVEL wELLNESS MARKET
- 1995-1997: Construction of Royal Mare, including the 1st
Thalasso & Spa Centre ever in Greece.
OLyMPIA… THE OPENING OF A NEw DESTINATION
- 1998 - 1999: Purchase, renovation and opening of the
Olympian Village in Olympia of the west Peloponnese
- 2002 – 2003: Reconstruction of Olympian Village
(206 rooms and suites, swimming pools, restaurants and bars)
THE SECOND THALASSO & SPA CENTRE OPENS
IN wEST PELOPONNESE…
- 2002 - 2004: Construction of Royal Olympian Spa & Thalasso
RENEw…
- 2003: Renovation of Knossos Royal
- 2008: Extensive renovations at the Royal Mare and the Olympian
Village concerning interior design.
- 2013-14: Olympia & Crete
- Construction of 2 brand new buildings in Olympian Village
- Renovation works in 158 room units in Olympian Village & Royal Mare
TENNIS … A NEw PRODuCT OF INTERNATIONAL STANDARDS
- 2007: Aldemar inaugurates new tennis club with 7 courts meeting
international standards.
NEw CORPORATE IDENTITy
- 2014 Official Launching of Aldemar’s new corporate identity.
PIONEERING… CSR PROGRAMME
- 1999- today: Aldemar was the first Greek Tourism business to
apply a full scale environmental program achieving for this 2 world
travel awards as Europe’s Leading hotel Chain (2008,2012) For
its overall Corporate Social Responsibility concerning apart from
the environment, best practices with market, employees and local
communities the Group has won the internationally acclaimed bronze
and silver distinction of Corporate Responsibility Index (2011, 2012)
PROMOTING GREECE... AS A CuLINARy DESTINATION
· 2010 - today: Aldemar Group initiates and runs Sympossio Greek
Gourmet Touring one of the most dynamic and extrovert promotion
projects ever set to motion by Greek hoteliers , in the effort to establish
Greece on the world map, as a distinct culinary destination.
For more info www.sympossio.gr
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our Products
These colorful circles are the
symbol of carefree, family fun
holidays in Aldemar Resorts.
When you come across this fine,
wellness ornament symbolizing
“good life” holidays in Aldemar
you know you are dealing with
our two world class Thalasso
Resorts in Crete or Olympia.
This little sign of utter luxury
stands for complete
indulgence .
We divided our holiday products into 3 groupsWe chose 3 visually different circles for each product
TIME 4 RE�BRANDING
WHY THE CIRCLE?Nature has no edges {harmony}
Aldemar Resorts offer genuine care and comfort and the finest experience. Our Hotels can be found in some of the most
desirable locations. They are convenient to all the things one most appreciates, including upscale shopping, fine restaurants,
kid’s facilities and so much more. Each hotel by Aldemar features all of the style, service and attention to detail that you
would expect from a leader and innovator in hospitality.
LUXURY RESORTS + THALASSO fAMILY RESORTS ROYAL vILLAS
09
GrouP AwArds & distinctions (1997-2014)
BELOw A SAMPLE OF AwARDS AND DISTINCTIONS By TOuR OPERATORS, INTERNATIONAL TRAVEL ORGANIzATIONS AND NATIONAL BODIES FOR THE ALDEMAR GROuP
1 Boussias enviromental awards - Best Renewable energy sources
Installations – Bronze 2014
2 world Travel Awards – Europe’s Leading Green Hotel Chain 2012, 2008
3 Corporate Responsibility Index – Silver 2011,
4 Corporate Responsibility Index – Bronze 2010,
5 THALES Awards - 2nd Award - public voting:
Most popular company in CSR, 2010
6 THALES Awards - 3d Award - Best CEO in CSR -
Alexandros Angelopoulos, 2010
7 THALES Green Award for Excellence 2009
8 PASEPPE (ranking 3rd ) Environmental Management 2008, 2009
9 The Greek hotel company with the best workplace 2008
10 ECOCITy- Environmental Award
11 ECO-Q, Panhellenic Quality Award
12 ΕΙΗΕΕ – Award for the local communities
13 ARGO HOLIDAyS Best Greek Hotel Chain 2003
14 ERMIS AwARDS 2003 (Silver award for the Groups website).
15 Social Commitment Awards
• Cultural Association of Hersonissos 2003
• Hellenic Lifeboat Academy 2003
• Cultural Association of Rivers 2004
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contαct detAils
Head Office 262, Kifissias Ave., Kifissia 145 62, Athens, Greece
Tel. +30210 6288417, E: [email protected]