aldemar corporate profile 2014

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CORPORATE PROFILE

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Aldemar Resorts - Corporate Profile 2014

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Page 1: Aldemar Corporate Profile 2014

CORPORATE PROFILE

Page 2: Aldemar Corporate Profile 2014

02

contentsAbout AldemAr

Mission stateMentour PhilosoPhy

Brief History our Products

awards

Page 3: Aldemar Corporate Profile 2014

03

About AldemArAldemar Resorts is one of the leading hotel chains in Greece with a total

5,500-bed capacity and 1,300 employees. Dr. Nikolaos S. Angelopoulos

is the founder, President and CEO, where as Mr Alexandros Angelopoulos

is the Vice President of this family owned-company which has pioneered

changes in the mentality & reality of the Greek Hotel Industry.

By continuously investing in innovative products and ideas and

demonstrating a high level of responsibility to humans, society and the

natural environment. The Aldemar Group, with over 27 years of activity in

the international and Greek markets, has gained distinction as one of the

most high-powered presences in the hotel industry.

Page 4: Aldemar Corporate Profile 2014

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About AldemArTHE ALDEMAR PORTFOLIO COMPRISES THE FOLLOwING

Greece

OLYMPIA

CRETE

RHODES

LUXURY RESORTS + THALASSO

***** ROYAL MARE

***** ROYAL OLYMPIAN

fAMILY RESORTS

**** CRETAN VILLAGEALL INCLUSIVE

***** KNOSSOS ROYAL

***** OLYMPIAN VILLAGE

***** PARADISE MAREALL INCLUSIVE

***** PARADISE VILLAGEALL INCLUSIVE

ROYAL vILLAS

***** KNOSSOS VILLAS

These colorful circles are the

symbol of carefree, family fun

holidays in Aldemar Resorts.

When you come across this fine,

wellness ornament symbolizing

“good life” holidays in Aldemar

you know you are dealing with

our two world class Thalasso

Resorts in Crete or Olympia.

This little sign of utter luxury

stands for complete

indulgence .

We divided our holiday products into 3 groupsWe chose 3 visually different circles for each product

TIME 4 RE�BRANDING

WHY THE CIRCLE?Nature has no edges {harmony}

Page 5: Aldemar Corporate Profile 2014

05

our PhilosoPhy

mission stAtementThe Group’s vision and commitment is to establish high standards of

operation and development in Greek tourism as well as, place Greece on the

global tourist map, as an outstanding, attractive destination with top-quality

services and a wealth of experiences. Aldemar Resorts are committed to

nothing less than the finest experience for the guest.

Aldemar’s business philosophy is based on the core values of integrity and

excellence. These guiding principles are behind everything we do – the way

we serve our guests, the way we liaise with the local communities and the

environment, the way we treat our employees and manage our company.

Our holiday philosophy is based on the value of living and not merely

consuming experiences! we create a wealth of services and experience for

our guests to savor in a vivid and memory generating way!

The Aldemar holiday experience resembles a colorful mosaic blending

beautifully luxury and tranquility, family moments and romantic escapes,

wellness and Thalasso, culinary tours of Greece and the Mediterranean,

business events, sport activities… all for our guests to discover and enjoy!

Page 6: Aldemar Corporate Profile 2014

brief history in bulletsTHE BEGINNING…

- 1985 – 1987: Construction of the 4* Cretan Village in Crete

- 1989 - 1991: Opening of the Knossos Royal in Crete

- 1992: Opening of the Knossos Royal Conference Centre

PIONEERS … OPENING OF A NOVEL wELLNESS MARKET

- 1995-1997: Construction of Royal Mare, including the 1st

Thalasso & Spa Centre ever in Greece.

OLyMPIA… THE OPENING OF A NEw DESTINATION

- 1998 - 1999: Purchase, renovation and opening of the

Olympian Village in Olympia of the west Peloponnese

- 2002 – 2003: Reconstruction of Olympian Village

(206 rooms and suites, swimming pools, restaurants and bars)

THE SECOND THALASSO & SPA CENTRE OPENS

IN wEST PELOPONNESE…

- 2002 - 2004: Construction of Royal Olympian Spa & Thalasso

RENEw…

- 2003: Renovation of Knossos Royal

- 2008: Extensive renovations at the Royal Mare and the Olympian

Village concerning interior design.

- 2013-14: Olympia & Crete

- Construction of 2 brand new buildings in Olympian Village

- Renovation works in 158 room units in Olympian Village & Royal Mare

TENNIS … A NEw PRODuCT OF INTERNATIONAL STANDARDS

- 2007: Aldemar inaugurates new tennis club with 7 courts meeting

international standards.

NEw CORPORATE IDENTITy

- 2014 Official Launching of Aldemar’s new corporate identity.

PIONEERING… CSR PROGRAMME

- 1999- today: Aldemar was the first Greek Tourism business to

apply a full scale environmental program achieving for this 2 world

travel awards as Europe’s Leading hotel Chain (2008,2012) For

its overall Corporate Social Responsibility concerning apart from

the environment, best practices with market, employees and local

communities the Group has won the internationally acclaimed bronze

and silver distinction of Corporate Responsibility Index (2011, 2012)

PROMOTING GREECE... AS A CuLINARy DESTINATION

· 2010 - today: Aldemar Group initiates and runs Sympossio Greek

Gourmet Touring one of the most dynamic and extrovert promotion

projects ever set to motion by Greek hoteliers , in the effort to establish

Greece on the world map, as a distinct culinary destination.

For more info www.sympossio.gr

06

Page 7: Aldemar Corporate Profile 2014
Page 8: Aldemar Corporate Profile 2014

08

our Products

These colorful circles are the

symbol of carefree, family fun

holidays in Aldemar Resorts.

When you come across this fine,

wellness ornament symbolizing

“good life” holidays in Aldemar

you know you are dealing with

our two world class Thalasso

Resorts in Crete or Olympia.

This little sign of utter luxury

stands for complete

indulgence .

We divided our holiday products into 3 groupsWe chose 3 visually different circles for each product

TIME 4 RE�BRANDING

WHY THE CIRCLE?Nature has no edges {harmony}

Aldemar Resorts offer genuine care and comfort and the finest experience. Our Hotels can be found in some of the most

desirable locations. They are convenient to all the things one most appreciates, including upscale shopping, fine restaurants,

kid’s facilities and so much more. Each hotel by Aldemar features all of the style, service and attention to detail that you

would expect from a leader and innovator in hospitality.

LUXURY RESORTS + THALASSO fAMILY RESORTS ROYAL vILLAS

Page 9: Aldemar Corporate Profile 2014

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GrouP AwArds & distinctions (1997-2014)

BELOw A SAMPLE OF AwARDS AND DISTINCTIONS By TOuR OPERATORS, INTERNATIONAL TRAVEL ORGANIzATIONS AND NATIONAL BODIES FOR THE ALDEMAR GROuP

1 Boussias enviromental awards - Best Renewable energy sources

Installations – Bronze 2014

2 world Travel Awards – Europe’s Leading Green Hotel Chain 2012, 2008

3 Corporate Responsibility Index – Silver 2011,

4 Corporate Responsibility Index – Bronze 2010,

5 THALES Awards - 2nd Award - public voting:

Most popular company in CSR, 2010

6 THALES Awards - 3d Award - Best CEO in CSR -

Alexandros Angelopoulos, 2010

7 THALES Green Award for Excellence 2009

8 PASEPPE (ranking 3rd ) Environmental Management 2008, 2009

9 The Greek hotel company with the best workplace 2008

10 ECOCITy- Environmental Award

11 ECO-Q, Panhellenic Quality Award

12 ΕΙΗΕΕ – Award for the local communities

13 ARGO HOLIDAyS Best Greek Hotel Chain 2003

14 ERMIS AwARDS 2003 (Silver award for the Groups website).

15 Social Commitment Awards

• Cultural Association of Hersonissos 2003

• Hellenic Lifeboat Academy 2003

• Cultural Association of Rivers 2004

Page 10: Aldemar Corporate Profile 2014

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contαct detAils

Head Office 262, Kifissias Ave., Kifissia 145 62, Athens, Greece

Tel. +30210 6288417, E: [email protected]