Social  Selling

What  -­‐  Using  social  media  to  sell  

Why  -­‐  Because  that’s  where  lots  of  buyers  are  

How  -­‐  You’ll  get  ac:ons  to  use  this  stuff  

The  problem

Canvass  calls

The  solu6on  -­‐  3B’s  of  Social  SellingTM

Be  useful  Be  personal  Be  credible  

Social  selling  example  1

Personal  

Useful  

NOT  Social  selling  example  

Social  selling  example  2  –  get  engaged

Define  your  target…

Dress  for  success…

Personal  

Useful  

Credible  

Follow,  connect,  like,  share  and  comment

Be  useful  Be  personal  Be  credible  Pick  your  *me  to  

engage  

Common  mistakes

•   Coming  on  too  strong  •   Using  generic/automated  intros  •   Giving  up  too  soon  •   All  take  and  no  give  

Ac6ons

Focus  on  targets  

Update  profiles  

Share  content  

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