SPIRIT MARKETING 2009/2010 DESTINATIONS GUIDE PROPOSAL

SPIRIT MARKETING INTRODUCTION

Who We Are

Spirit Marketing is the premier global integrated marketing and online advertising firm supporting the travel and hospitality industry in 85 countries. For almost 20 years, we have provided clients with integrated solutions aimed at creating lucrative revenue streams by targeting, and mobilizing specific audiences. We are viewed as an integral part of the sectors we serve, nurturing long standing relationships with key opinion leaders, market influencers and blue-chip airlines.

How We Can Help

We pioneered the development and use of multi-city, global “Destination Guides”. These comprehensive provider directories drive corporate visibility and establish your local knowledge and credibility with your valued customers. Our process calls for zero infrastructure changes, and zero set up costs. As a result, airlines working with us net between $100k-500k a year, and have a scalable, information-rich, action-oriented product for their clients. Our aim is to help you compete and win in emerging, established, and mature travel markets. Our industry knowledge and experience informs our novel approach –one that we believe is a relevant match to your Airlines

“I love to travel, but hate to arrive!”

- Albert Einstein

Question: How do you find, make, manage, and monetize hundreds of relationships with trusted, quality service providers – globally?

SPIRIT MARKETING OUR APPROACH

“Not all those who wander are lost”

- J.R.R Tolkien

How Do We Work

In short, we would like to put you firmly in the center of travel and service provider activity (benefitting both customer bases) in the markets you currently (and plan) to serve. The result? Average annual revenues of $100k-$500k – with zero set up costs, and zero changes in infrastructure.

Real Estate

Weddings,Adventure,

Plastic Surgery

Hotels/Resorts Shopping

DiningEvent

Marketing

Transport

SPIRIT MARKETINGDESTINATION GUIDE

Key Market

Your airline

SPIRIT MARKETING DESTINATIONS GUIDE

“One’s destination is never a place, but

a new way of seeing things”

- Henry Miller

What We Propose

We would like to discuss a partnership arrangement with the intention of creating, initially, an online directory service for all locations serviced by your Airlines. This directory will follow the general format of our “Destination Guide" solution. The look and feel of the proposed directory will be consistent with your Airlines’ corporate branding and philosophy.

The result for your Airlines? Average annual revenues of $100k-$500k – with zero set up costs, and zero changes in infrastructure.

“Destination Guide” Solution

Discover: Users navigate to a dedicated internet URL to access the "Destination Guide“. A branded welcome page presents a clear starting point – the 'where we fly' option.

Explore: Selecting a service category presents the user with a list of appropriate advertising ‘entries’ and brief information. Choosing one ‘entry’ reveals in-depth information and the option to connect with the ‘entry’, i.e. service provider.

SPIRIT MARKETING DESTINATIONS GUIDE

“A journey is best measured in friends,

rather than miles”

- Tim Cahill

“Destination Guide” Solution

From the landing page to selection of an ‘entry’ takes three-clicks. The 'entry' pages are all presented in a common format maintaining a level playing field for all parties. We work with individual service providers to ensure that their messaging and image content are suitable and provide true local knowledge and value.

Current Destination Guides include: US Airways: http://www.vacationdestinationguides.com/

Spirit Airlines: http://www.spiritdestinations.com/

Partnership Benefits

Analysis of your Airlines’ routes and relevant local providers, indicates that a Destination Guide can be built in partnership with your Airlines. Our process has a zero start up cost and removes any need for changes in infrastructure . This valuable service to passengers will increase awareness and traffic and, we believe, provide revenues of $20,000 - $30,000 per month to your Airlines, rising dramatically after the first year.

“A traveler without observation is a

bird without wings”

- Moslih Eddin Saadi

“Destination Guide” Solution – Brief Look

SPIRIT MARKETING DESTINATIONS GUIDE

“Certainly, travel is more than seeing of

sights; it is a change that goes on, deep

and permanent, in the ideas of living”

- Miriam Beard

“Destination Guide” Solution – Brief Look

SPIRIT MARKETING DESTINATIONS GUIDE

“The traveler sees what he sees, the

tourist sees what he has come to see”

- Gilbert K. Chesterton

Spirit Marketing – How We Started in 1984

SPIRIT MARKETING ABOUT US

“Travel and change of place impart

new vigor to the mind”

- Seneca

Spirit Marketing – A Decade of Results & References

SPIRIT MARKETING ABOUT US

“It is not down in any map; true places

never are”

- Herman Melville

Just to Clarify – Mutual Definition

The 'construction' (e.g. categories) would be mutually agreed and we would undertake to ensure that entries on the site meet certain criteria as agreed with yourselves. 'Integrity' is obviously an important driver for your Airlines. At Spirit Marketing, we build into client contracts specific clauses which allow us to remove adverts if a service provider fails to consistently meet a defined, standards of integrity. In addition, there would be no conflict with your current advertising as the client base is significantly different.

Taking The Next Step – Permissions

As well as the Destinations Guide site design, we require your written approval of all promotional materials used by Spirit Marketing when selling to prospective providers interesting in advertising in the Guide.We would also ask for a letter of introduction from you to be used by our sales representatives in their approach to prospective clients in new markets.

The result to your Airlines? Average annual revenues of $100k-$500k – with zero set up costs, and zero changes in infrastructure.

SPIRIT MARKETING MOVING AHEAD

“All journeys have secret destinations of

which the traveler is unaware”

- Martin Buber

Taking the Next Step – Structure

Spirit Marketing would look to sign an initial 3 year contract We propose to pay your Airlines, on a quarterly basis, 15% of monies received from clients in their first year of advertising. This will likely rise to 20% then 30% in subsequent years, as our costs reduce over time, and international media coverage and audience awareness exponentially increase.

Ultimately, we expect to significantly increase traffic across your Airlines’ existing websites via links on the Destination Guide pages and through links placed on advertisers own sites.

As advertisers come on board, a discount would be offered if they place a 'reflection' button on their website. This offers us a pool of thousands of relevant, high-traffic websites all funneling business back to your Airlines’ websites, and help deliver distinctive and integrated global services.

The result for your Airlines? Average annual revenues of $100k-$500k – with zero set up costs, and zero changes in infrastructure.

SPIRIT MARKETING MOVING AHEAD

SPIRIT MARKETING PAST & CURRENT CLIENTS

“There are no foreign lands.

It is the traveler only who is foreign”

- Robert Louis Stevenson

SPIRIT MARKETING CONTACT INFORMATION

For more information, please contact:

David SticklandCEO Spirit MarketingSpirit Marketing USA

13575 58th Street NorthClearwater FL33760

David.stickland@spirit-marketing.comTel. +1-480-626-5596

Spirit Marketing - EuropeCharwell House

Wilsom RoadAlton, HampshireUnited Kingdom

GU34 2LDTel: +44 (0)845 0045059Fax: +44 (0)8700 683642

Spirit Marketing Inc. - Canada6082 Somerled Avenue

MontrealQuebecCanadaH3X 2A7

Tel: +1-514703 6054Fax: +44 (0)8700 683642

“A journey of a thousand miles must

begin with a single step”

- Lao Tzu