air g reachingtherightaudience

Reaching the right audienceThrough mobile social media

JANUARY 2012

Private & Confidential © 2012 airG Inc.

Mobile Social Media offers theBIG 3!

Source: comScore October 20th, 2011


ReachToday there are over 300+ MILLION

mobile users around the globe

accessing SOCIAL MEDIA through

mobile data. Social media is the fastest

growing mobile activity!

Scale72.2 million mobile users in the US

accessed social networking sites or

blogs on their device in August 2011,

a 37% INCREASE in the past year.

EngagementMobile users are a captive and engaged audience – 53% read a post from a

brand/organization, 33% received a coupon on their mobile device and 28%

would click on an advertisement!

Source: comScore October 20th, 2011


Who is airG?airG is a global player in providing consumers with compelling

mobile social media experiences. Over 65 million unique

mobile users have experienced airG.


Our services today

Some of airG’S advertising partners include:

• airG’s core offering is a social entertainment service that

provides social discovery

• airG has launched a new service, HOOKT®, that offers a social

messaging / lite social networking utility service

• Our value proposition is entertainment-centric while providing

industry standard social utility functionality


Social Networking“THE VIRTUAL SOCIAL GRAPH”

• Social entertainment product – AIRG®

• Social discovery – meeting new friends

Social Messaging“THE REAL SOCIAL GRAPH”

• Cross platform IM product – HOOKT®

• Phonebook-driven rich messaging client

The Experiences

Social Gaming“THE CONVERGENCE OF REAL AND VIRTUAL

SOCIAL GRAPHS”

• Social gaming platform – AIRGAMES®

• Offering a variety of social games – discovery and entertainment.


• 55+ million• cumulative unique

users

10+ billionpage hits monthly

6+ millionmicro-billingtransactions monthly

77+ minutesof usage on average by an active user per day

500+ millionmessages exchangedmonthly

27friends on average in a user’s friends list

191+ millionuser photos sharedmonthly

6+ millionvirtual gifts sent monthly

30languages supported

100mobile operators in 40countries interconnected

65+ millioncumulative unique users

airG User Engagement


WHO ARE airG USERS?• “The Middle Class” • True “Mobile Internet Users”• Age range 13-55• Aspirational

WHY?• Want to be entertained and feel connected• It’s personal and instantly available on their phone• They LOVE to be part of anything happening NOW!

AGE DISTRIBUTION

80%

Young Adults (18-34)

16%

Adults (35-55)

3%

Adolescents (≤ 7)

1%

Seniors (55+)

ETHNICITY

29%

Latino/Hispanic

30%

Caucasian/White

21%

African/Black

12%

Mixed

8%

Other

GENDER RATIO

55%

Males

45%

Females

airG User Base


Mobile social competitors

Today, over 300 million people worldwide are using mobile social experiences.

The Players

SOCIAL NETWORKING SOCIAL MESSAGING SOCIAL GAMING

*AIRGAMES®

* The AIRGAMES® product is not yet live and is subject to change.

™


Over a dozen different types of mobile units are available for Android®, iOS®, BlackBerry®,

in-browser, in-application, and feature phones.

Mobile Social Media Ad Units

Video Pre-roll

Banners Virtual Gifts Contests Additional Ad Units

Full Page Interstitial

airMail SMS

• Text Links

• Voice Mail

• Click To Call

• Full Page Image Ads

Reskin Product Placement


• Demographic-specific content

• Location

• Interest

• Guaranteed delivery

• Complete engagement

• Control

• Interactivity

• Full support of rich media

DELIVERING RICH INTERACTIVE EXPERIENCES!

Through mobile social media, advertisers and brands are able to control the

who, what, when, why, and how of their message.

The Advantages of Mobile Social Media


airG Mobile Marketing Solutions exceptional performance to increase brand recognition and monetize on a captive critical mass.

With airG’s in depth user demographic data, you can effectively connect with the right audience to drive your campaign, gain customer insight, or both.

1. Country

2. Region

3. City

4. Carrier

5. Device

6. Age

7. Sex

8. Ethnicity

9. Language

10.Marital Status

11. Education

12.Salary Range

13.Type of Job

14. Interest

airG User Demographic Data & Targeting Attributes

airG’s Targeting Parameters


H&M® National Campaign Target audience:

Age = 18+

Language = English

Country = United States

Device = iPhone®

Interest = “fast-fashion”

Results: Over 1 million impressions delivered with 12% Engagement Rate!

H&M Commercial

Case Study:The Female Audience


Olay® Carrie Underwood National Campaign Target audience:

Age = 15 to 25

Gender = Female

Language = English

Country = United States

Device = Smartphone

Results: Over a 1.5million impressions delivered with a 15% Engagement Rate

Olay Commercial | Carrie Underwood

Case Study:The “Tween” Female Audience


Tower Heist National Campaign Target audience:

Age = 14+

Language = English

Location = DMA targeted

Device = Owns a Smartphone (Android/iPhone)

Interests = movies or entertainment (keyword targeting)

Ad types: Static Banner, Video, MiniVideo, Rich Media Interstitial

Results: Over a 3.5 million impressions on opening day delivered with a 7% Engagement Rate!

Case Study: The Movie Goers


Thank you

air g reachingtherightaudience

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