Our Summer 13-14.Impact report

presents

Table of contents

Foreword …………………………………………………………………

About AIESEC …………………………………………………………..

The Global Community Development Programme…………………..

Outgoing exchange Report

A personalised experience…………………………………………..…

Our stories………………………………………………………………..

Reaching the student market…………………………………………..

Showcasing experiences……………………………………………….

Incoming exchange Report

Taking it to a new scale…………………………………………………

Our stories………………………………………………………………..

Working with NGO partners………………………………………........

Engaging our volunteers………………………………………………..

The way forward…………………………………………………………..

How you can help……………………………………………………….

Every summer

has a story.

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Foreword

In the past 2 years, AIESEC in South Africa has achieved remarkable

results. We sent over 200 South Africans abroad to impact the

communities, while gaining skills that complement their academic

education. At the same time, we brought almost as many internationals

to South Africa, to create change in local communities and to learn what

this country can to offer the world. All this was made possible by our 150

members across nine universities and with the endless support of our

corporate and alumni partners.

My travels and interactions with students have inspired me and showed

me how much our organisation has matured. The level of collaboration,

growth and drive demonstrated every day by our members and leaders

reminds me that we are really working towards a better world and that

we are helping to build it. Our generation is the most purposeful, impact-

seeking and passionate generation of AIESECers.

What you are about to read summarises the results of our efforts in the

past months: a bigger and better AIESEC. But it is not just about

AIESEC, it is about the youth. If you believe the youth is the future, then

allow us to work with you. We want to be partners to the government

and corporate world, as well as service providers to society.

We hope you will enjoy the Summer Impact Report 2013-2014 of

AIESEC South Africa.

Siddhart BaliPresident 13-14. AIESEC South Africa

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AIESEC is the global youth network impacting the world through leadership development

experiences. AIESEC has been facilitating youth leadership activities as well as international

internships and volunteer experiences for over 65 years, developing a truly global learning

environment.

With over 100,000 members, AIESEC is the world’s largest youth-run organisation and

facilitates over 26,000 international internships a year. In South Africa, we are present in 10

universities and we facilitate over 200 international internships each year. We are BBEE Level

3 contributor and have been operating for 55 years.

Our BHAGOur Vision

Our presence

Peace and fulfillment of

humankind’s potential

About AIESEC

• Nelson Mandela Metropolitan University

• Monash Universtity South Africa

• University of Cape Town

• University of Free State

• University of Johannesburg

• University of Pretoria

• Stellenbosch University

• Rhodes University

• Wits University

Engage and develop

every young person

in the world

The Global Community Development Programme

A Global Community Development Programme provides an opportunity for young people todevelop entrepreneurial and responsible leadership by creating direct positive impact through

an international volunteer experience.

We engage with students and recent graduates from any tertiary education institution, providing

the platform for young people to connect to the world and give back to communities.

We provide international volunteers

to South African non-profits, in order

to increase their capacity and help

them concretely improve on their

daily operations.

Benefits include

- Access to international volunteers.

- Flexible project timeline.

- Improve soft and hard skills of

both learners and staff.

Why for studentsWith this programme, a young person gains

access to AIESEC’s value-based platform, and

experiences:

- A cross-cultural living and working experience

- The opportunity to create positive societal impact

- Personal development

Why for NGOs

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Leaving South Africa for six weeks is not an easy process, and that is why we strive to provide

our students with personalized support. After the registration, all applicants are interviewed to

gauge their internship interests. We then help them find the right experience and meet both the

hosting NGO and the AIESEC representatives of the other country. Before departure, we assist

the applicants with their all visa procedures and prepare them for their cultural experience. After

the internship, we help them reflect on their experience and make use of what they learned.

Throughout the summer of 2013, our focus on streamlining the internship process allowed us to

send 72 students to 14 countries, working on 10 different social issues. The various projects

addressed key developmental issues including poverty reduction, women empowerment, health

and lifestyle awareness, and cultural understanding. More than ever before, our exchange

participants not only created a direct positive impact on society, but also returned to South Africa

as more responsible leaders and global citizens.

A personalized experience

Total internships 72

Destinations (countries) 14

Project issues 10

Average Net Promoter Score 38.1

Universities of origin 8

AIESECers managing the process 25

Performance at a glance Previous years comparison

Main destinations Main issues

Outgoing exchange report

1512 12 11

97 6

25

70 72

Summer2011

Summer2012

Summer2013

Mozambique, 28

Brazil, 15

India, 9

Mauritius, 6

Other, 13

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Every exchange experience is unique, and every participant is different, but we believe in the

power of these stories to change the world. One young person contributes to a community far

away, engages with the world, and discovers what really matters in his or her life. In other words,

the young person becomes more self aware, more confident, more entrepreneurial and more of a

leader.

It is not only an individual matter, though. Our students go abroad as ambassadors: they

represent South Africa to the rest of the world. We create bridges for cultural dialogue, and

opportunities for South Africans to re-connect with their national identity while exploring other

countries and becoming global citizens.

AIESEC gave me the opportunity to spend

6 weeks in Guatemala, living with an

amazing host family and working at the God

is First English Academy. The experience

allowed me to build life-long relationships

and grow personally; all while being immersed

in a new culture. Travelling through AIESEC

is an experience like none other, and I

cannot wait to return to Guatemala. Thank

you AIESEC!

- Larisse Naidoo, University of Cape Town

In my AIESEC journey, I have gained a

wealth of experience in selling the AIESEC

brand through exchange, from the social

impact perspective of Volunteer Internship

to the specialized skills of Professional

Internships. I learned that understanding

your target market and using the right

marketing strategy are imperative whenever

selling exchange. I feel that I have acquired

strong skills and now look to going on

exchange myself.

- Nobulhe Mabaso, University of Pretoria

Our stories

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One of the biggest struggles we had in the past was communicating our value proposition

clearly across campuses and across all channels. Our internships target students who want to

gain international work experience by helping to improve communities abroad, so we needed

to create a clear and concise message for them, without the confusion that sometimes

surrounds the explanation of “AIESEC”.

For the summer 2013, we created the Travel to Impact brand, communicating our call to action

while simultaneously displaying immediately what we offered. Through aligning our branding

and messaging across our entities and using a standardized online presence and lead

management system we were able to massively improve on the clarity of our communications

while allowing our local offices flexibility to adjust the message to their reality.

A new brand

Website 2,970 unique visitors /

month

Google Ads 3,102 clicks, 380,856

impressions / month

Facebook TTI 259 likes

Facebook AIESECSA 3,807 likes

Twitter 1,171 followers

Our reach at a glanceHow students discover us

OGX Participant28%

Friend22%

Search Engine

14%

Other16%

On-campus

15%

FB5%

Reaching the students

Showcasing experiences

There is no doubt that in AIESEC our main promoters are our customers, the exchange

participants who live amazing experiences. Their stories are powerful and inspirational, so we

want to ensure that every participant is able to showcase his/her internship to the world in the

most simple and effective way.

To achieve this goal, we created a number of sharing tools for effective testimonials. In

particular, we created an online tool for our exchange participants to describe their story and

share it on social media, and we hosted a number of Re-Integration seminars across the

country, providing forums for sharing the experiences with the student community on campus.

A new brand

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Asia, 25

Africa, 15

Europe, 14

South America, 14

AIESEC is driven by students and young people, but the power of youth is a vital asset to impact

communities and society as a whole. Through the Global Community Development Programme,

we allow non-profit organisations to host international volunteers. We give them the opportunity

of doing more and better of what they are already doing to uplift our nation.

Given its beautiful landscapes, developed economy, and world-class infrastructure, South Africa

is a very attractive destination for international volunteers. Our role is to provide them with

enriching and powerful experiences, and this year we worked to ensure such quality. We

reviewed our partner NGOs to ensure engaging job description and expanded the programme to

new cities. The results have been particularly encouraging and we are developing the expertise

to largely expand the programme in the future. The best is yet to come!

Taking the programme to a new scale

Total Internships 67

Local chapters involved 4

Project issues 4

Average Net Promoter Score -6

Countries sending students 14

AIESECers managing the process 16

Performance at a glance Previous years comparison

Main destinations Main NGO partners

Incoming exchange report

Volunteers bring sunshine to the world

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5367

Summer2011

Summer2012

Summer2013

14 14 13

108 7

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AIESEC exchanges are special because they benefit many stakeholders: the interns, the

learners, but also the AIESEC members managing the process. Every day, university students in

South Africa decide to dedicate their time to help other students go abroad, or to help volunteers

work in local NGOs. While doing this, they learn themselves how to manage a business. They

grow by helping other people, and they become better leaders as well.

This summer, our empowerment of local offices took a whole new level. From finding the NGOs

to airport pickups and reception activities, every step of the exchange was managed by our

members on campus. We also ensured that our volunteers had a taste of South Africa and an

opportunity to represent their own countries. For those who did not leave the country, this was a

unique opportunity to bring the world directly to their footstep.

“My experience in South Africa has been full

of challenges and stories of how I overcame

those challenges to come out as a stronger

individual. I worked towards results in an

integrated team experience with individuals

from all over the world. I love the country

and cuisine and people of South Africa

inspired me.”

- Jemimah, intern from Ghana

I became VP Incoming Exchange to give back to

the community by organising internships for

international vulunteers. Foreigners have a lot to

offer the South African community, while we

can help them as well. Last summer, I learned

about different cultures, about my abilities with

project management, and I developed my skills.

It was an amazing experience that I would like

my new team to live as well.

- Nicola Walton, Monash South Africa

Our stories

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We partner with local NGO’s creating direct positive impact in communities through projects

on various issue, with a primary focus on education, literacy, and the environment. We help

building capacity of such NGO’s by providing volunteers from different countries and if

needed we co-create the projects. We strive to provide people with skills and expertise in

the relevant areas, and we run preparation seminars to ensure that the candidates have the

right skills and expectations to fully contribute to the project.

Our unique culture and value driven leadership always create a positive impact on the NGO

and the learners participating in the project, as we interns help building global learning

environment.

Co-creation for an effective impact

Working with NGO partners

Our key partners -Gauteng

The Bosasa Youth Development Centres (YDC) are unique facilities that have been

designed to look after children between the ages of 14 and 17 who are in conflict with the

law. They were established in 1995 in partnership with the Gauteng Department of Social

Development to move young offenders quickly out of adult correctional facilities and into a

safer environment.

Tshwane Home of Hope offers a refuge from prostitution, a safe haven of love, care

and hope for girls in crisis. Through love and care, we rekindle the spark of hope in

their lives. We value them, and teach them the value of belonging. We mentor and

support them, encouraging them to learn successfully. We wean them off the streets

and teach them simple skills to earn an income from other method.

We as H.E.R.D Initiative have come into partnership with

AIESEC South Africa. AIESEC provides volunteers for us

and we make available sites whereby the volunteers

perform their duties. The current projects include: the

Bosasa project which is a youth correctional centre and

Zenzele project which is an informal settlement.

Justin O. Uloho, H.E.R.D initiative Chairperson

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Life begins at the endof your comfort zone

Engaging our volunteers

Volunteers bring life and diversity to the organisation where they work, but at the same time they are

travellers and tourists, avid to discover the beauties that South Africa has to offer. To ensure they

have a positive experience while in the country, AIESEC members organise reception activities and

involve them in their daily work. Activities include:

- Induction day. Presenting the country, the projects, and the facilities.

- Global village. Cultural events where each volunteers represents his/her country of origin.

- Group travels. Opportunities to travel to Gauteng and/or the Western Cape in organised groups.

Cape Town’s street people are very often caught in a trap of substance dependency,

unemployment and poverty from which they cannot escape. ECME People On The Street

project, together with the wide network of NGOs, and the City’s Social Development

Department, works with them to give them a new start in life.

CHOSA places university students, graduates, as well as professionals and retired

people who'd like to put their skills and experience to make a positive contribution to

community projects and organizations. The projects are active in the following fields:

Gender issues, poverty, youth at risk, children at risk, skills development, HIV/Aids and

substance related harm.

Our key partners –Western cape

Summer 2013 has undoubtedly been a story of success. Our

programmes are becoming bigger and better, and we are

establishing the right partnerships and brands to allow for

sustainable growth in the upcoming years.

At the same time, the current scale is nothing compared to

where we could be. There are still millions of South African

students, as well as thousands of communities and NGOs

that we are currently far from. If we want to come closer to

engaging and developing every young person in the world,

we need to shake off any complacency and strive for a new

level of operations.

Our will is set and our passion is strong, but some

challenges remain ahead. In particular, we still struggle with

lack of funds and this limits our ability to fund outgoing

internship and cover costs for our incoming volunteers. Also,

our links with universities ensure we are present in all major

urban areas, but we currently cannot reach the more rural

areas of the country, where our impact could be even

greater. Luckily, both can be solved over time with a bit of

planning and the right support.

This summer has taught us that the right structures and

mindset make our work easier, and we are starting to see

what is possible. We are laying the foundations for a

programme destined to be a major force in the South African

youth landscape, actively building young leaders while

shaping the nation by connecting it to the world.

The future is in the hands of the youth. Let’s continue

building it.

The way forward

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How you can help

This report was meant to share with you the results of our work and the stories of how

we are helping to build the future of South Africa. We hope you found it informative

and engaging. More importantly, though, we wish it encourages you become part of

our family and start or continue to support our initiatives.

AIESEC is about changing the world by generating responsible and entrepreneurial

leaders, one experience at a time. Do you want to help us in our cause? Here is how

you can support.

Share the newsIf you are as passionate as we are for youth leadership, and if you

believe our work is meaningful, please help us share it with the world.

Share this report with colleagues, friends, and networks, especially

online.

Endorse usAIESEC has a long legacy of building the business leadership of this

country. If you have benefitted from the platform in the past, or if you

have engaged with AIESECers in a positive way, let us know, we would

love to hear your story.

Refer us to someone you knowSkills development are critical in South Africa, and many organisations

operate in this space. If you know someone who can work with us or

benefit from our programmes, help us reach out to them.

Donate or partnerMaybe you felt that what we do has a clear connection to what you do

or what your organisation cares about. If so, let us work together.

Collaborations is key to all future success, so feel free to contact us and

let’s explore our synergies.

Contact us

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AIESEC in South Africa NPC

Reg No: 2007/011622/08

23 Somerlus, Countesses Ave, Randburg 2194

011 476 5314

southafrica@aiesec.net15

AIESEC in South Africa NPC

Reg No: 2007/011622/08

23 Somerlus, Countesses Ave, Randburg 2194

011 431 2889

southafrica@aiesec.net