aiesec brand general training

21
AIESEC Bucaramanga

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AIESEC Brand General Training by IM&COMM 2012 AIESEC Bucaramanga

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Page 1: AIESEC Brand General Training

AIESEC Bucaramanga

Page 2: AIESEC Brand General Training

AIESEC Bucaramanga

Our Brand

Short Logo Long Logo

Page 3: AIESEC Brand General Training

AIESEC Bucaramanga

Our Branding AIESEC Aiesec aiesec

Page 4: AIESEC Brand General Training

AIESEC Bucaramanga

Our Messages

For Young People

For Companies

Personal & Professional Development (Leadership opportunities, International Exchange & Global Learning Enviroment)

Global Young Talent Solutions

Page 5: AIESEC Brand General Training

AIESEC Bucaramanga

Logo DO’s

Page 6: AIESEC Brand General Training

AIESEC Bucaramanga

Logo DONT’s

Page 7: AIESEC Brand General Training

AIESEC Bucaramanga

Our Essence

AIESEC is about providing the platform and necessary tools for youth to develop

themselves, so that they can have a positive impact on their environments.

ESSENCE = THE AIESEC WAY

Page 8: AIESEC Brand General Training

AIESEC Bucaramanga

Our Impact

Our international platform enables young

people to explore and develop their

leadership potential for them to have a

positive impact in society.

Page 9: AIESEC Brand General Training

AIESEC Bucaramanga

Our Descriptor

The international platform for young people

to explore and develop their leadership potential.

Page 10: AIESEC Brand General Training

AIESEC Bucaramanga

Our Vision

Peace and the Fulfilment of

Humankind’s Potential

Page 11: AIESEC Brand General Training

AIESEC Bucaramanga

Our Values

Page 12: AIESEC Brand General Training

AIESEC Bucaramanga

Our Benefits

• Societal Impact

• Personal & Professional Development

• International Experience

• Global Network

Page 13: AIESEC Brand General Training

AIESEC Bucaramanga

Our Diferentiator

Youth Driven Impactful Experience

Page 14: AIESEC Brand General Training

AIESEC Bucaramanga

Our Target

Young Members

Enablers (TN takers, mentors & learning/content partners)

Supporters (Financial & in-kind partners, etc.)

Page 15: AIESEC Brand General Training

AIESEC Bucaramanga

Our Brand XP

Page 16: AIESEC Brand General Training

AIESEC Bucaramanga

Our Brand XP

Page 17: AIESEC Brand General Training

AIESEC Bucaramanga

Our Promise

Activating Leadership

• AIESEC is the platform - individuals drive their own experience

• We help individuals to both develop and discover their potential

• Our ambition is to develop people that will have a positive impact on society

Page 18: AIESEC Brand General Training

AIESEC Bucaramanga

Our BHAG

Engage & Develop Every Young Person in the World

Big, Hairy, Audacious, Goal.

Page 19: AIESEC Brand General Training

AIESEC Bucaramanga

Our 2015 Vision

Global Youth Voice, First-Choice Partner & Creating a Positive Impact

Page 20: AIESEC Brand General Training

AIESEC Bucaramanga

Our AIESEC XP

Page 21: AIESEC Brand General Training

AIESEC Bucaramanga