Aggressive Twitter marketing for startups

Shivankit Arora MarketingMasala.com

The magnitude of twitter :What you don’t know about Twitter

 Follower growth is important, but don’t follow anyone and everyone . You’ll get the wrong followers who won’t be interested in your content or would unfollow after some days 

Once you are following 2000 people on twitter and you don’t have 2000 followers (1:1 ratio), twitter won’t allow you to follow any more people.

To be on the safe side, always aim for a 1:1 ratio .

 Following : Follower ratio

Twitter lists let you aggregate people into a segment without you following them. You can add them to a list and start interacting with their content at one place.

We target startups for digital marketing services and here is how we have created our lists.

Twitter Lists :

A simple rule on social media is that if you follow X number of people on twitter, Y of them (<X) will follow you back.

When you follow 100 people, about 25 of them will follow you back. So the follow back conversion rate can be safely assumed between 20% to 25%

Make sure you follow relevant people in order to get relevant followers who would be interested in your content

Getting more twitter followers that will really make a difference

B2B example :Growing Followers The Right Way

Example: Our own company MarketingMasala.com where we provide digital

marketing services to startups is the perfect example As a target audience, we want startups/founders/ CEO’s to follow

us on twitter. AngelList.com is one of the biggest networks where startups can

put up jobs, meet with investors etc Start following relevant startups from the AngelList twitter

account in order to get a follow back that makes sense.

Jo-Anne here looks like a cool entrepreneur who we should be in touch with. Similarly we can follow more relevant people .

 B2C example :An e-commerce store in the food sector that sells recipes and ingredients. For this company, the ideal customer is a cooking enthusiast.Where does someone like this hangout on the internet? cooking blogs. We researched a list of the best cooking blogs (in the target geography) and researched the twitter followers of these blogs.

Krithika here looks like an ideal follower that we want to have. So we will follow her.

B2C example :Company that sells recipes and ingredients and wants to increase its weekly orders. Our core need is to introduce the concept of this company to a potential customer .

Here’s what we did: Asked people for their review about our concept. People love to

give an opinion. By asking them for a review, you make them feel special and

also introduced the concept. We pitched 50 people (targeted) everyday and that worked out best for us.

Making twitter interactions work for your business

Twitter interactions- B2C

 B2B example:

Consider MarketingMasala.com. We want to be involved in conversations where people are asking/discussing about digital marketing.

We first have to find a relevant search term/hashtag that people might be tweeting with the conversation.(You can use hashtagify.me)

Say we come up with as simple as #digitalmarketing . Let’s see what we get

 

We won’t make a sale from here, but if we started a conversation with him by asking his favourite tools as well, that conversation will start showing up among his 20.6 k followers.

We won’t make a sale from here, but if we started a conversation with him by asking his favorite tools as well, that conversation will start showing up among his 20.6 k followers.

For content scheduling, analytics and listening on social media, the two best tools I would refer you are:

  Hootsuite.com and Buffer.com

Advantages of Hootsuite over Buffer :If you are in an industry where customers are super active on twitter (like online shopping), you should use Hootsuite as it will allow you to listen closely to what customers, potential customers and competitors are talking about.

Best tools to manage your twitter (and other social media)

You should target people based on :

1. The keywords in their profile

2. Followers of people who share the similar interest which you are looking to target.

 Diving into Twitter ads

 Free way: Log in toanalytics.twitter.com to find some important metrics that really matter and which will help you analyse your marketing efforts.

Tracking the right metrics for Twitter marketing 

Paid way: If you can afford a $100 per month tool, then TrueSocialMetrics.com is the best tool you should start for tracking metrics.

Metrics that you should be measuring other than followers include:

Best performing tweets  in terms of engagement : Post more of this type of content as this is a validated learning.

Worst performing tweets : Remove them/their type in the future content strategy.

Engagement% : Monitor it on a weekly basis to understand performance changes.

Top followers : People who have maximum followers and follow you as well can be very useful if you start interacting with their tweets on a regular basis and they enter the conversation. This will make you visible among their followers. 

Always make sure that the people you follow are relevant. The quality and relevance of your followers is super high Post at multiple times a day as a lot of tweets gets

published every second. With ads, choose the right form of targeting. Analyse the results from your efforts every week and keep

improving. 

Summarizing Twitter for you

Still stuck somewhere? Drop me a line at shivankit@marketingmasala.com

MarketingMasala.com- Growth Marketing for your business