twitter for startups - turning your followers in to customers
TRANSCRIPT
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Twitter for StartupsTurning Your Followers in to Customers
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Today We Will Discuss..
• Twitter Opportunity• Setting Goals on Twitter• What to Post on Twitter• How to Respond on Twitter• How to Get more Followers• Turning Followers in to Customers
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What is Twitter?
• Free Micro-Blogging Platform• Sharing of Content, Ideas & Data• Platform for Breaking News• Brand Monitoring
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Quick Facts About Twitter
• 92% of International Brands Tweet more than ONCE Daily.
• 63% of Twitter Users use their Smartphones as their Primary Tweeting Device.
• 85% of Followers Feel MORE CONNECTED with a Small Business After Following Them.
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Quick Facts About Twitter
• Promoted Tweets Boost Offline Sales by 29%
• 70% of Marketers will Increased Spend on Social Media in 2015
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Telephone Customer Service is Out
• Twitter is now where people express their views & recommends brand.
• Twitter is Public.
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Twitter is New Customer Service Tool
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Twitter is New Customer Service Tool
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Twitter Opportunity for Startups
• Grow Your Marketable Audience• Develop Better Relationship with
Followers/Customers• Drive Traffic to Your Website• Increase Your Leads & Sales
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How to Set Goals on Twitter?
• You Can Set Goals for Following Metrics.– Number of Twitter Followers– Number of Retweets, Replies & Replies– Number of Clicks from Twitter– Number of Website Visits (bit.ly)– Number of New Leads & Customers– Reputation Management
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What to Post on Twitter?
• Post Mix of Original Content, Third Party & Influencer Content
• Develop Better Relationship
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How to Respond Your Followers?
• Rules for Replying:– Be Kind– Be Constructive– Be Human– Support Your Brand– Use Humor – Help Sell Your Product/Services
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How to Get more Followers?
• Find & Follow Influencers in Your Industry (Followerwonk)
• Make Schedule for Engaging with Influencers
• Participate in Twitter Chats Related to Your Industry
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How to Get more Followers?
• Include Your Twitter Handle on all Marketing Messaging (Email, Business Card & etc..)
• Use #Hashtag Effectively
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Turning Followers in to Customers
• More Followers– Generate More Engagement
• Redirect to Your Blog & Website• ReTweets• Replies• Likes
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Turning Followers in to Customers
More Followers More Leads & Sales
More Website Traffic
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Ab ye dekho.. :D
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Don’t
• Don’t Be afraid to express your opinions.• Don’t repeat the same link or tweet• Don’t Post a URL without supporting text.• Don’t Make your account setting private• Don’t follow hundred of people at once.• Don’t Use more than 3 hashtag in single
tweet
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Questions?
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Thanks!
Now You Can Follow me on@AmitHPanchal