aftermarket - august 2012

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 2 August 2012 52 Pages `50

Brought to you by

INTERVIEW AN Ravichandran, Fenner (India)

Brought to you by

NewsBosch

Auto Monitor

Insight & OutlookMarket Forecast: Reading the tyre marks

From boats to planes to passenger

cars, Estane TPUs will offer you

solutions to keep your business moving.

In the transportation industry, Estane®

Thermoplastic Polyurethanes are widely used

for their excellent properties such as flexibility

over a wide temperature range, optical clarity,

flame retardancy, adhesion to various substrates,

superior abrasion resistance and extreme durability.

Applications

ABS Sensor Cable/Grommet

Shift Lever Skin

Fuel Bowl

Paint Protection Film

Dust Cover/Driveshaft Boot

Co-extruded Interior Parts

Sealing Material

Rail Pad

Estane® TPUs provide:

Abrasion Resistance

Elongation

Superior Tear Strength

Excellent Tensile Strength

Ease of Processing

© The Lubrizol Corporation 2011, all rights reserved.® Estane is a registered trademark of The Lubrizol Corporation.

Purchase it locally from our newly opened warehouse in

Mumbai!

Dust C

Co-e

Estan

For more information email us at

[email protected] or visit our web site.

www.lubrizol.com/engineeredpolymers

AUGUST 2012 AFTERMARKET 5

SERVICING a car is trickier than one can imagine. Not only is the owner grappling with issues

like costs, service quality, turnaround time but there is also, at times, deficiency of trust. The

latter issue arises due to the peculiarity of the car servicing market and it needs to be addressed.

A recent meeting with the head of motor insurance at a leading insurer called for some

introspection. The insurance company rued the prevailing culture of replacement of parts or systems

as opposed to repairing them. The clear indication is towards the tendency of the authorised service

stations to push for parts replacement (and thereby push for its sale) given the restricted availability

of genuine parts outside the authorised service channel for most car makers. It leads to a belief

that the authorised service station is short changing the car owner by insisting on replacements

when repairs could serve the purpose. There is no doubt that the situation is leading to motor

insurance turning into a losing proposition for insurance companies and hence the concern. But

the customer may also be losing out on choices.

The issue of restricted availability of spares is not a pressing one for commercial vehicles and

two-wheelers. Most of these vehicles are serviced outside the authorised service channels even now

and that will likely be the case in the future as well.

According to some industry estimates, the passenger car service market itself is anywhere close

to `15,000-`20,000 crore and growing. OEM-authorised and local garages take up around equal

share of the market with authorised networks having an upper hand.

Multi-brand service stations are still at a nascent stage and have yet to make their presence felt

in a major way. In developed markets, multi-brand service stations are dominant. This structure

provides choice to end customers as well as comfort for insurance players.

OEMs have traditionally restricted the sale of genuine parts for passenger vehicles outside

their authorised service network. The issue did not attract much attention in the early part of

last decade when many car makers were in the process of establishing their service networks.

Moreover, extended warranties thrown in with the sale ensured that customers returned to the

authorised service stations even after the expiry of free service period.

Over the last decade, factors like growing car sales and population coupled with presence of

multi-party garages and insurance players are changing the landscape. It is no more just about

granting more choices to customers for car servicing and making genuine spares available more

widely. It is also about fairness.

Do send us your feedback.

Comments can be sent to [email protected]

Replacement Culture

EDITORIAL


NEWS

IN CONVERSATION

SPECIAL REPORT SPECIAL REPORT

COVER STORY

CONTENTS

10 GCPL smells `110 crore revenue in car perfumes

12 Bosch launches new range of washers

13 TVS Automobile Solutions to have pan-India presence

14 Mahindra opens First Choice service centre in Hyderabad

32 Shingo Ikeuchi, GM, Pioneer India feels that with more organised players entering the used car sales segment, it has great potential in the Indian market

17 Vision & InITIative 28 Smart tech in sports bike makes green print

14

32

17 28

14 Next Level The service equipment business is heading for the next stage of its evolution with specialised products and renewed focus on aftersales service

I N D I A ’ S F I R S T M A G A Z I N E F O R T H E A U T O M O T I V E A F T E R M A R K E T

Vol. 2 No. 2 August 2012 52 Pages `50

Brought to you by

INTERVIEW AN Ravichandran, Fenner (India)

Brought to you by

NewsBosch

Auto Monitor

Insight & OutlookMarket Forecast: Reading the tyre marks

Cover DesignMahesh TalkarUttam Rane

On the eve of the fi rst anniversary, we

turn our focus on the forces shaping the

aftermarket, its present status and attempt

to foresee the future.

Taking Stock

NEWS 10 12

13 14

Imag

e C

ourte

sy: B

U B

hand

hari,

Pun

e


Publishing

Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Network18.

Printed at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Network18, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028.

AUTO MONITOR is registered with the Registrar of Newspapers of India under No. 67827/98. Network18 does not take any responsibility for loss or damage incurred or suffered by any subscriber of this magazine as a result of his/her accepting any invitation/offer published in this edition.

*Ownership of this magazine stands transferred from Infomedia18 Ltd (Infomedia18) to Network18 Media & Investments Ltd (Network18) in pursuance of the scheme of arrangement between Network18 and Infomedia18 and their respective shareholders and creditors, as approved by the Hon’ble High Court of Delhi and the necessary approval of Ministry of Information and Broadcasting is being obtained.

Views and opinions expressed in this magazine are not necessarily those of Network18 Media & Investments Ltd (Network18)*, its publisher and/or editors. We at Network18 do our best to verify the information published but do not take any responsibility for the absolute accuracy of the information. Network18 does not accept the responsibility for any investment or other decision taken by readers on the basis of information provided herein. Network18 does not take responsibility for returning unsolicited material sent without due postal stamps for return postage. No part of this magazine can be reproduced without the prior written permission of the publisher. Network18 reserves the right to use the information published herein in any manner whatsoever.

FOUNDER & EDITOR, NETWORK 18Raghav Bahl

PRESIDENT & EDITORIAL DIRECTOR, TV 18Senthil Chengalvarayan

EDITORIAL ADVISORY BOARDVishnu Mathur, Director General, SIAMVinnie Mehta, Executive Director, ACMA

SP Shah, Director General, FADAEDITORIAL TEAM

Abhishek Parekh, Features EditorNandita Rohit Kapadia, Senior Copy Editor

SENIOR CORRESPONDENTNabeel A Khan

CORRESPONDENTS Bhargav TS

ASSISTANT ART DIRECTORVaruna Naik

SENIOR DESIGNERSUttam Rane, Mahesh Talkar

CHIEF PHOTOGRAPHERMexy Xavier

PHOTOGRAPHERSNeha Mithbawkar, Senior Photographer

Joshua NavalkarBUSINESS CONTROLLERS

Akshata Rane, Lovey Fernandes, Surekha Karmarkar,

Deepak Bhatia, Ashish Kukreti, Shwetha ME,

Jayashree N, Sugandha Kulkarni, Shefali Mahant

PRINTINGEXECUTIVE VICE PRESIDENT

Ananth R. IyerASSISTANT GEN MANAGER-PPC

Shekhar Khot

PRODUCTION TEAMDnyaneshwar Goythale, Surekha karmarkar

Ravikumar Potdar, Ravi Salian, Sanjay Shelar

GROUP CEO, NETWORK 18B. Sai Kumar

CEO-NETWORK 18 PUBLISHINGSandeep Khosla

EVP-HUMAN RESOURCESSanjeev Kumar Singh

ASSOCIATE VICE PRESIDENTSudhanva Jategaonkar

ADVERTISING SALESShashin Bhagat (Ahmedabad)[email protected] B (Bengaluru)[email protected] Hara Subramaniam (Chennai)[email protected] N (Coimbatore)[email protected] Kalyan Chakravarthy (Hyderabad)[email protected] Gokhale (Indore)[email protected] Bidawat (Jaipur)[email protected] Abhik Ghosal(Kolkata)[email protected] Dhingra (Ludhiana)[email protected]@infomedia18.inSurendra Kumar Agrawal (New Delhi)[email protected] Dass (Pune)[email protected] Pathak (Vadodara)[email protected]

MARKETING TEAMGanesh Mahale, Prachi Mutha

OVERSEAS CONTACTRingier Trade Media Ltd CHINA

1001 Tower 3, Donghai Plaza, 1486 Nanjing Road, West, Shanghai 200040, China Tel: +86-21 6289 – 5533 Ext. 368, Fax: +86-21 6247 – 4855

(Craig Shibinsky) Email: [email protected] Trade Media Ltd HONG KONG

9/F, Cheong Sun Tower, 118 Wing Lok Street, Sheung Wan, Hong Kong Tel: +852 2369 – 8788 Ext. 21, Fax: +852 2869 – 5919

(Octavia Au-Yeung) Email: [email protected] Trade Media Ltd TAIWAN

Room 3, Fl. 12, No. 303, Chung Ming S. Rd., Taichung, TaiwanTel: +886-4 2329 – 7318 Ext. 16, Fax: +886-4 2310 – 7167

(Sydney La) Email: [email protected]

USA Tel: (513) 527-8800 Fax: (513) 527-8801

Email: [email protected]

USA Alfredo Domador, 6505 Blue Lagoon Drive, Suite 430 Miami, FL. 33126, USA

Tel: (305)448-6875 Fax: (305)448-9942

NEWS STAND AND SUBSCRIPTIONSDISTRIBUTION HEADSunil Nair

SR. MANAGER-SUBSCRIPTIONSSheetal Kotawdekar

CO-ORDINATORSRahul Mankar, Anant Shirke, Sarita Quartos’, Chaitali Parker, Kamlesh Madkar, Vaibhav Ghavwale

SERVICESCIRCULATION SERVICES Write to [email protected] SERVICES For subscription queries, write [email protected] or call +91 22 30034631-34 ortoll free 1800 200 1021PERMISSIONS For subscription to copy or reuse material from AUTO MONITOR, Write to [email protected]

• Monthly Issue Price: `50

10 AFTERMARKET AUGUST 2012

NEWS

MUMBAI-based FMCG major, Godrej

Consumer Products Ltd (GCPL)

recently announced its foray into the

air care category. Christened ‘aer’, the

products will be available across major

cities in the country.

Th e company estimates the current

car perfumes business size at `300 crore

and hopes that the segment will grow at

around 40 percent annually for the next

couple of years. Th e total market size

could touch `580 crore over the next two

to three years.

“We hope to have around 20 percent

market share in the car perfume

segment,” Executive Vice President,

Marketing & Sales, GCPL, Sunil

Kataria told Aftermarket. Th e 20 percent market would translate

into a turnover of around `110 crore.

Godrej previously sold car perfume

‘Ambi Pur’ in collaboration with Sara

Lee.

GCPL will also explore exporting

aer production to other markets. Th e

company claims to be already a market

leader in Indonesia has little investment

in product development and manufacture

and major investment that is 80 percent

will go into marketing. Th e premium

segment will be the target customers.

aer will be available in three variants—

cool surf blue, petal crush pink and

fresh lush green. Th ese variants are a

blend of sweet-scented essential oils and

fragrant solvents resulting in a refreshing

experience. Th e product is a combination

of high functionality and break out

aesthetics, which is bound to provide a

mesmerising experience for consumers.

Announcing the launch of aer,

President Human Capital and

Innovation, Godrej Group, Nisaba

Godrej said, “aer is not a spelling mistake.

aer is a range of designful and delightful

air care products with simple, intuitive,

functional delights—an experience we

believe people would love.”

In the car freshener segment, aer

car fresheners will be available in two

formats—dashboard perfume and

diff user. Consumers can place the car

perfume bottle on the dashboard or in

the cupholder.

Th e diff user fi ts easily into the car

blower or AC Vent with an on and off

button. Th is button allows consumers

to adjust the fragrance according to

their individual preference. In the home

care segment, aer will be available in an

aerosol format. Th e diff user will be priced

at `225 with a trial off er, the dashboard

perfume at `299 and the aerosol can at

`110.

Kataria said, “aer is an outcome of

intense market research, consumer

insights and design led innovation. We

are confi dent that consumers will lap up

the aer experience.”

aer will be launched with an extensive

360 degree communication campaign,

beginning with a delightful new

television commercial. In addition, aer

will also be supported by an innovative

digital media promotion and on ground

consumer initiatives. �

GCPL smells `110 crore revenue in car perfumes

Our Bureau

Nisa Godrej, President, Human Capital & Innovation at the launch of aer, GCPL’s air care brand


NEWS

BANGALORE-based Bosch Power

Tools has launched its high performance

range of professional High Pressure

Washers (HPW) in India. Th e complete

range of professional HPWs in India

targeted at the automotive, contract

cleaning, construction, service and repair

sectors. According to the company, the

high fl ow rate and powerful pressure

together combine in signifi cantly

reducing the water consumption when

compared to the traditional belt-

driven pressure washers. Th ese tools

are engineered to remove stubborn

dirt and can perform in the most

rugged environments.

Th e company’s Vice President, Vijay

Pandey said, “Th ese tools will further

strengthen our edge in India and are

designed to cater to the ever growing

automotive, commercial vehicle,

construction, public transport, public

area and service and repair industries.”

Th e launch of the professional HPW

range sees Bosch Lawn and Garden enter

a new product category with the newly

formed outdoor cleaning equipment

business unit. Th e organised cleaning

segment in India is growing at a rapid

pace and stands at around `250 crore of

which, the HPW segment constitutes

20 percent. Within this around 40

percent of users are estimated to be ‘Do

It Yourself ’ (DIY) and remaining are

professional cleaners.

Speaking about the growth and

development of Bosch Lawn and

Garden, Head, Business Development,

OCE, Graeme Stokoe said, “Th is is the

fi rst professional high-pressure washer

range introduced by Bosch. Th e emerging

market growth in Asia-Pacifi c provides

ample opportunity for this range. Th is

range has been designed specifi cally to

cater for the requirements of heavy-duty

users in the toughest Indian terrain. We

are continuing to expand our range and

introduce more advanced products.”

Bosch plans to introduce the new

products in a phased manner, which will

be made available through a network

of over 600 Bosch authorised dealers

and channel partners across 150 cities.

Th e HPW range will be available across

India and priced between `40,000 and

`100,000. �

This is the fi rst professional high-

pressure washer range introduced by Bosch. This range has been designed specifi cally to cater for

the requirements of heavy-duty users in the

toughest Indian terrain— Graeme Stokoe, Head, Business Development,

OCE

The HPW segment constitutes 20 percent.

Within this 40 percent of users are estimated to be

‘Do It Yourself’ and 60 percent professional

BOSCH launches new rangeof washers

Our Bureau

Bosch Power Tools Professional High Pressure Washer Product Range


NEWS

CHENNAI-based TVS Automobile Solutions Ltd, a TVS &

Sons Group company, has forayed into the eastern and western

markets with an aim to have a pan-India presence by this year-

end. Towards this, the company has tied up with Kolkata-based

Rajgarhia group and formed a new joint venture company—

TVS Rajgarhia Automobile Solutions. Th e JV company has

been formed to expand the multi-brand car services business

of TVS Automobile Solutions in Kolkata and for the other

markets of West Bengal.

TVS Rajgarhia Automobile Solutions is the fi rst company

to start multi-brand car service business in the Kolkata

region. Since the multi-brand car servicing is a fast growing

business model in India, the JV would enable TVS Rajgarhia

Automobile Solutions to undertake all repair and service works

for all brands of post warranty cars with TVS Quality service

at aff ordable cost.

With the formation of joint venture, TVS will provide the

service expertise and train the people on quality service, timely

delivery, procurement of quality service products, customer

care activities. Rajgarhia group will manage the day-to-

day operational activities and work in tandem with TVS in

marketing campaigns to woo the customers.

President, TVS Automobile Solutions Ltd, R Srivatchan

said, “We are happy to partner with Rajgarhia Group in

Kolkata, which has the local connect in automobile market.

Th e multi-brand car servicing business of MyTVS has doubled

its network in the last one year and we will continue to expand

our network in other states as well. With MyTVS business

expertise and Rajgarhia’s market knowledge coming together, it

will be a signifi cant game changer for aftermarket car servicing

business in Kolkata region.”

Rajgarhia group has been in the business of hire purchase

and vehicle fi nance since 1983 and has an in-depth knowledge

and understanding of auto customers in the Kolkata region. It

is expected that the Rajgarhia group will add value in terms of

customer base and market understanding. Th e company is the

largest private fi nancier of Ambassador cars in Kolkata.

Director, Rajgarhia Automobile Solutions, Ashish Rajgarhia

said, “It’s a great privilege to partner with a company like

MyTVS for multi-brand car service business in West Bengal

region. Our aspiration to expand our business from vehicle

fi nancing to reach the larger segment has come true today

and I am sure this will be a stepping stone of success for our

business. We would strive to do well in our business under the

able guidance of MyTVS experts in managing the business.”

In a bid to expand its Multi-brand car servicing business, the

company has been ramping-up its service outlets aggressively

to meet the growing business model and customer

requirements.

TASL operates its businesses through its own and

franchisee outlets. It currently has 30 outlets and about 40

franchisee outlets in Tamilnadu, Kerala, Karnataka and

Andhra Pradesh.

Bhargav TS

TVS Automobile Solutions to have pan-India presence

R Srivatchan, President of TVS Automobile Solutions Ltd


NEWS

IN order to strengthen its footprint in

Hyderabad, Mahindra First Choice

Services Ltd (MFCSL) has launched its

second workshop at Chandanagar. Th e

workshop is spread over 26,000 sq ft and

boasts of a shop fl oor consisting of 12

bays for mechanical work and three bays

in the bodyshop section, with a capacity

to service 800 cars of various brands

per month.

After inaugurating the new service

centre, Mahindra & Mahindra’s

President (Group HR & After-Market)

and Member of the Group Executive

Board, Rajeev Dubey said, “We are

delighted to launch our second workshop

in Hyderabad. As the leader in the multi-

brand car workshop business in India, we

are constantly endeavouring to provide

customers with services that would

provide them with greater value and

convenience. Th is workshop is one step

in that direction. It will function as a one-

stop-shop for any brand of car, which

needs to be serviced or repaired. Th is is

part of our strategy to address the

aftermarket requirements of the entire

category of car owners, irrespective of the

brand that they own.”

In addition to the new workshop, the

company also inaugurated its first

Technical Training Centre (TTC),

which is located at Balanagar. As car

ownership increases in India, there

is a shortage of trained personnel to

service vehicles. With this TTC, MFCSL

aims to fi ll this gap by creating a trained

army of multi-brand car service

technicians. Th e centre will not only

provide training but will also help

technicians upgrade their skills on a

regular basis to enable them to keep pace

with changes in technology. As the

business grows, the company will look at

opening more such centres across

the country.

Hyderabad has a car population of

around to four lakh. MFCSL believes

that the servicing needs of this population

are not being met by existing players in

the market and hence, this presents the

company with a good opportunity for

entry in this market.

Mahindra opens its second First Choice service centre in

Hyderabad

MFCSL inaugurated its

fi rst Technical Training

Centre (TTC) in Balanagar,

Hyderabad. With this

training centre, it aims

to address the shortage

of technical manpower in

vehicle servicing segment

by creating a trained army

of multi-brand car

service technicians

Rajeev Dubey, M&M’s President (Group HR & Aftermarket) and Member of the Group Executive Board

Our Bureau


NEWS

A new vision sensor has been developed

by Denso that is 50 percent smaller than

the company’s existing sensor. Th e new

sensor is used in active safety systems

with Automatic High Beam (AHB)

Control Systems and Lane Departure

Warning (LDW) Systems. In addition,

it can perform at a higher operating

temperature compared to the previous

model.

How It WorksVision sensors are mounted on the

upper edge of the windshield near the

rear view mirror. In addition, for the

new sensor to better operate in hotter

climates and regions, the company also

needed to focus on increasing the sensor’s

maximum operating temperature.

To resolve the two challenges, Denso

developed a low-processing load and

high-performance algorithm, which only

requires a high-temperature resistant,

general-purpose microcomputer as

opposed to image-processing integrated

circuits (ICs), which are generally

required for vision sensors for both

LDW system and AHB system.

Eliminating these ICs allowed the

sensor size to be reduced, which also

allowed for an increase in the maximum

operating temperature.

Global LaunchesTh e sensor is equipped with a

full-colour camera as opposed to a

monochrome camera, which allows

the LDW System to detect lane lines

markings in various colours around

the world. Th is also allows the AHB

Control systems to easily distinguish

the tail lights of the vehicle ahead from

other light sources. It is available as a

factory option for the Lexus ES, which

is launched in China recently, and also in

North America, Russia, the Middle East,

as well as other regions of the world.

Th e company has developed and

commercialised both passive and

active safety technologies to protect

vehicle occupants, as well as to prevent

traffi c accidents. �

HYUNDAI MOTOR INDIA LTD (HMIL) has announced that

Rakesh Srivastava Vice-President-

National Sales at Hyundai Motor India

Ltd, will now be heading both the

sales and marketing functions at

HMIL. Srivastava joined the

organisation in April this year from

Maruti Suzuki India Ltd. He is an

IIM-A alumnus and has over 24 years

of experience. His past assignments

include Goodlass Nerolac Paints and

GTC Industries.

On the other hand, Director Marketing

and Sales at Hyundai Motor India,

Arvind Saxena has resigned from the

company’s services, after a seven-

year stint. Prior joining HMIL,

Arvind Saxena had served at Maruti

Suzuki. �

Denso will make the new sensor available for a greater number of vehicle models. In an effort to realise an

accident-free automotive society, it has developed and commercialised both passive and active safety technologies to protect

vehicle occupants, as well as to prevent traffi c accidents

Srivastava is an IIM-A

alumnus and has over 24

years of experience. His

past assignments include

Goodlass Nerolac Paints

and GTC Industries.

Smaller sensor for greater vision of safety systems

HMIL elects Rakesh Srivastava to head sales and marketing, Arvind Saxena exits

Rakesh Srivastava

Our Bureau


SPECIAL REPORT

INDUSTRIAL Training Institutes

(ITIs) are the backbone of vocational

education in India providing the skilled

workforce to the manufacturing sector.

However, over the years, a number

of issues have developed in these ITIs

including rigid training structure,

inadequately trained vocational

instructors, lack of modern equipment

and machinery and weak linkage

with the industry. Th ese defi ciencies

created a mismatch between the trained

manpower produced by the ITIs and the

requirements of the industry. In order to

reduce these gaps, Maruti Suzuki India

has adopted ten ITIs across India as part

of its programme to make the state-run

ITI into a Centre of Excellence.

Th e reason for adopting the ITI was

focussed on sprucing up infrastructure,

curriculum enrichment, training the

trainers and enhancing employability.

Maruti Suzuki India is also considering

adopting another 40 state-run

technical institutes to create a bespoke

labour pool for its service centres and

manufacturing facilities.

After adopting the technical

institutions, Maruti Suzuki aims to focus

on boosting the physical infrastructure

in the campus, provide tools and

machinery for training, modify course

content to bring it in sync with industry

requirements, and training faculty to

update its knowledge base. Even though

a specifi c count is hard to determine,

generally placements from regular

training institutes are lower than this.

Th e industry lobbies that have helped

facilitate the adoption feel that ITIs have

now improved by a great measure.

Asked about the main purpose of

adopting the ITIs, Maruti Suzuki’s

Executive Director, Rajesh Uppal

replied, “Industrial Training Institutes

have been set up in the country to meet

future requirements of skilled manpower.

It is estimated that the Indian auto

industry alone may need more than 25

million skilled resources by the end of

this decade. Also, it is in line with the

scorching growth witnessed by the sector

in recent years (CAGR of over 14 percent

in the last fi ve years), which implies more

trained hands to meet the requirements

of the sector at a faster pace.”

He further added that the biggest

drawback in India has been aging

buildings, outdated course curriculum

and training methods or infrastructure

available at these institutions. While

the industry has been growing rapidly

in terms of technology employed,

modern mechanisation and production

techniques for mass scale production,

there has been no change in technical

talent building to go hand-in-hand

with the requirement and skill levels

for the fast changing industrial culture

and manufacturing techniques. Th is has

not only aff ected the industry by leaving

a huge gap between availability and

requirement of skilled manpower, it has

also impacted the employability of those

who have attended these institutions.

As the industry grows further and the

requirement for skilled manpower

increases, this issue becomes even more

critical to be addressed eff ectively by the

government and the industry together.

Centres Of ExcellenceLooking at the seriousness of the

situation, Maruti Suzuki has adopted

to bring about important changes and

convert as “Centers of Excellence”

(CoE) to train the young technicians

to work with the latest manufacturing

technologies.

Out of the ten ITIs, two are exclusively

for women at Jhajjar and Gurgaon in

Haryana. Th ese ITIs are under the

Public Private Partnership (PPP) mode.

Th e company is keen to develop these

ITIs as CoEs. In fact, some of the

earliest ones such as the one at Gurgaon

and Rohtak are seen as ‘role models’ by

the newer ITIs and the government. To

strengthen its eff orts, Maruti Suzuki

has a dedicated department, which is

Visi n & InITIativeBhargav TS


SPECIAL REPORT

headed by an experienced manager or an

equivalent rank offi cer. Th is dedicated

team is in-charge of upgrading the ITIs

under the MSIL fold, as benchmark

institutions for vocational training in

the country.

Other than the course curriculum

prescribed by DGET(Directorate

General of Employment & Training),

Maruti Suzuki is imparting training

to enhance the overall capability and

personality of students such as computer

training, english speaking course, soft

skills such as—discipline, safety and

how to face interviews. In addition, the

students are trained in reputed Japanese

management practices like 5S, 3G,

and 3K.

At another level, Maruti Suzuki

employees share their technical

know-how with students under the

volunteering programme. Th e fi rst

model ITI was adopted in 2005-2006 at

Gurgaon. Th e objective here was to work

along with the government to improve

the quality of education being imparted

at the institute. Th e focus was also on

taking the education to the next level

and preparing the youth for their future

professional path.

Speaking about the recently adopted

ITI in Chennai, Uppal said, “Th e ITI

situated in Ambattur near Chennai is the

biggest ITI in the state. Th e association

is only three months old. Like other ITIs

we have set up an ambitious institute

development plan. Th is includes looking

at all infrastructures and aligning them

to the latest industry needs. We have

initiated training programmes for the

trainers or instructors here. We will

scale up our eff orts in following years.”

Faculty Development ProgrammesAs a part of faculty development

programme, the company has proposed to

train the staff on important “Life Skills”

and “Industrial Work Culture”. Initial

training covers on soft skills like attitude,

communication and interpersonal

relationships. Th e programme was

organised for all the teaching and non

-teaching staff of ITI in December 2011.

Asked about the investments made for

this programme, Uppla said, “Instead of

looking at investments, let’s look at the

complete picture to gauge its importance.

For any ITI that the company adopts

the company fi rst draws an Institute

Development Plan through a dedicated

body. An IMC committee has been set

up, which is steered by a senior member

at Maruti Suzuki. All deliberations

on the ITI are done through this

steering committee.”

Job Opportunities After fi nishing the course, the

students can join any company as part

of their placements. Th ey are absorbed

by the company’s vendor partners,

dealer partners in their workshops and

some also join other manufacturers.

Th e company’s eff ort is to ensure that

students who pass out from here have

high employability quotient.

Industrial ExposureTh e company believes that after

fi nishing the course, the students will be

benefi ted due to the broad exposure that

they get from Maruti Suzuki. While

the basic curriculum remains the same,

students are off ered additional training

on soft skills and computers. Students

also receive industry exposure through

periodic facility visits and mentoring

sessions undertaken by employees.

Uppal commented that the admission

numbers are steadily growing. In the

women’s ITI Gurgaon, admissions

shot up from 73 in 2008-2009 to 86 in

2009-2010. Another impact of MSIL’s

initiative is visible on increased ‘pass

ratio’ of the students. Most of the women

attending the institute come from

economically backward section and the

training here helps them to be gainfully

employed in industries associated with

the trade.

In addition, women are also given

counselling sessions by banks on easy

methods of procuring funds for starting

an entrepreneurial venture of their own.

Many women who get trained at ITIs

are using their newly acquired skills

in starting small time businesses like

opening their own boutiques and beauty

salons.

To penetrate the industry further,

Maruti Suzuki has put in place a

blueprint to quickly expand its ITIs. It

has drawn an ambitious `all India’ plan

to strengthen them from present ten

to 50 in the next three years. Th e idea

now is to focus on bigger ITIs like in

Chennai, which will give more output

in terms of skilled manpower, which it

plans to achieve in the near future. �

ITI students receive industry exposure through periodic facility visits and special mentoring sessions undertaken by employees


COVER STORY

SERVICE equipment business is

raring to take the next step in its

evolution. Manufacturers and suppliers

are looking to differentiate themselves

amidst growing competition. The key

element in order to establish and grow

may well be specialised products for

specific needs, with promise of faster

turnaround and bigger size or capacity.

“A major area for growth is likely

to be diagnostic tools and equipment

that reduces time for fault diagnosis

and, which is accurate (therefore

increasing productivity),” said Head,

Marketing, International Tools Co,

Jayachandran Menon.

The company has its manufacturing

facility in Bangalore and manufactures

diesel flow systems, suspension repair

systems, braking systems among other

systems and components besides

market testing equipment for cooling

systems, electrical systems, brakes &

suspension systems and tools. The

Bangalore-based plant is used only

to manufacture and assemble the

equipment. The entire research and

development of products takes place

at the company’s headquarters in

Leicester, UK.

It currently markets diesel

compression testers, power probe,

cooling system testers, plastic tools

and tools storage for four-wheelers. It

also supplies few products for the two-

wheeler segment as well as caters to

various other requirements of service

stations across the country. Moreover,

it exports its products to Europe, which

20

The service equipment business is heading for the next stage of its evolution with specialised products and renewed focus on aftersales services.

Bhargav TS


COVER STORY

is its operation base. Some of its key

customers include Snap-On, Draper,

Würth and RAC.

Industry estimates suggest that

service equipment segment is likely to

grow by around 20 to 25 percent over

the next two to three years. Bangalore-

based Madhus Garage is looking

to capitalise on the opportunity by

introducing new concepts in repairing

vehicles. There are several new concepts

in repairing a crashed vehicle while

maintaining high quality of repairs and

maintaining productivity of the service

stations leading to higher profitability.

“There may be only one out of four or

five cars coming for service that require

crash repair service. To address such

issues, we have a speed concept, with

smaller benches to remove the bumpers,

other minor body parts and even pull in

case of minor dents,” said Managing

Director, Madhus Garage Equipments,

Ravi BM in an earlier interaction with

Aftermarket. He added that the garages

can have three or four smaller benches

and also a larger one so that it can

service four to five cars at a time. He

estimates that the premium segment

accounts for around 25 percent of the

total industry.

Additionally, the company has also

introduced a new concept on wheel

alignment, with the demand for jobs to

be performed at a faster pace. The new

wheel aligner ‘Elite’ supplied by Hunter

can do measurements in 90 seconds and

21

The key element for any garage equipment

supplier, in order to establish itself and grow, may well be

specialised products for specific needs,

with promise of faster turnaround and bigger

size or capacity


COVER STORY

finish the job in ten minutes.

The need for new concepts was felt in

the light of changes and improvements

in wheels and tyres such as run flat tyres,

lower aspect ratio tyres, expensive alloy

wheels that need special tyre changing

equipments. About 20 years ago, the

tyres were changed using hammers,

which is redundant today. Garages

were looking to upgrade to less labour

intensive and safer equipment for tyre

changing. Even end customers are

looking for better equipment as they

do not want scratches on the rims and

tyres. This has lead to demand for lever-

less tyre changers in the market.

The key expectation for any service

station is achieving higher productivity

through faster turnarounds. Most

OEMs are also supportive of the idea

of having advanced equipment. “There

needs to be an awareness that investing

in tools will reap dividends through

increased productivity and reduced

operator fatigue,” said Menon.

International Tools is looking to

penetrate and consolidate its presence

in the southern and western parts of

the country. Many garage equipment

suppliers import and supply equipment

based on their assessment of customer

needs. The advantages of being a

retailer in a developing market is

far higher as the sales volumes are

less while there is access to the best

technologies that have been deployed

elsewhere successfully.

“There is no need to reinvent the

wheel. If you manufacture locally then

you are struck with those products

for a few years to make it profitable.

Moreover, it is cost effective and

efficient to assemble the kits locally.

Additionally, customs duty has reduced

thereby facilitating imports,” said Ravi.

Increasing emphasis on equipment

quality and service reliability also comes

at a cost as it is not always possible to

procure the latest equipment in the

country and have a ready market for it.

Most imports continue to be done on a

need basis. Customers for some of the

latest equipment may also have an issue

getting the equipment repaired.

“We are willing to invest in upgradation

of equipment for high turnaround

services like wheel alignment, washing

lifts and air refilling, but training our

existing employees on the equipment

poses a challenge. Equipment makers

are not always receptive when it comes

to training and aftersales service,” said

a multi-brand service station manager.

Service stations were already grappling

with shortage of trained manpower and

are now finding it even harder to retain

the manpower. “People receive training

and then leave for better options. It gets

frustrating,” he added.

One of the major challenges for

equipment suppliers is to facilitate

upgradation of automobile service

infrastructure in the country. Even

more challenging would be to gain

trust and acceptance as partners

in growth. �

COVER STORY

Increasing emphasis on equipment quality and

service reliability also comes at a cost

as it is not always possible to procure the latest equipment in the

country and have a ready market for it

Ravi BM, MD, Madhus Garage Equipments


SPECIAL REPORT

EXIDE’S strategy of deeper penetration

in the replacement market for

commercial vehicles and tractor segment

is paying off and sales grew by 14

percent in the last fi scal, accoridng to the

company’s latest annual report. Among

other segments, motorcycle battery sales

showed signifi cant growth, improving

27 percent in volume terms.

“To cater to the increased demand

for our motorcycle customers—

both in OE and aftermarket—and

to consolidate our position as the

world’s second largest two-wheeler

battery manufacturer, we are going

to start production at our new

motorcycle battery manufacturing

plant at Ahmednagar in Maharastra,”

said Managing Director and

Chief Executive Offi cer, Exide

Industries, TV Ramanathan in a

company statement.

Th e company has earmarked capital

expenditure plans for the current

fi nancial year at around `270 crore. It

is looking to have increased share from

replacement market for higher realisation

and scale. Th e company pointed out that

the prevalent depressed conditions in the

automotive OE segment have eroded

the benefi cial impact of the higher sales

volume achieved in replacement market.

“Being a signifi cant player in the

automotive OE business, any negative

swing in auto sector is a matter of

concern for us. We have been able to

modestly improve its overall margin

levels,” said Ramanathan.

Th e company’s volume growth in four-

wheeler battery division and the industrial

batteries division was 10 percent and 19

percent respectively for the quarter. Th e

company’s motorcycle battery business

continued better performance showing

28 percent volume growth. Price of lead

continued to remain under check in the

international markets during the period

under review. However, the depreciation

of rupee vis-a-vis dollar negated most of

the advantages.

Th e company’s turnover during the

last quarter rose by 25 percent to `1,551

crore. Net profi t for the quarter stood at

`152 crore. Th e company’s turnover in

the last fi scal stood at `5,107 crore and

the net profi t stood at `461 crore.

Ramanathan pointed out that the

higher profi tability fi gures are satisfactory

considering the continued volatility in

raw material prices and foreign exchange

rates even as competition from cheaper

imports from neighbouring countries

continued unabated.

“Th e Indian market for batteries across

segments is fast maturing and customers

are becoming more quality rather than

price conscious. Th is positive trend will

continue and gain momentum in future

to help technology focussed companies

like Exide Industries,” he added.

During the current financial year,

the company’s automotive battery

SBU showed a growth of 28 percent

and the industrial battery SBU showed

a growth of 26 per cent in value

terms. The growth in value terms

outstrips the growth in unit terms in

all the segments, a company release

pointed out.

Th e company’s board also approved

in principle acquisition of the entire

shareholding in Leadage Alloys India, a

lead smelting unit, where Exide presently

holds 51 percent stake. With such an

acquisition, Exide would have two

wholly owned smelting units for captive

consumption to cater to its requirements

of lead and lead alloys. �

Being a signifi cant player

in the automotive OE

business, any negative

swing in auto sector is a

matter of concern for us.

Still we have been able

to modestly improve its

overall margin levels— TV

Ramanathan, MD & CEO,

Exide Industries

Battery major to refresh strategy in replacement market

Our Bureau

26

IN CONVERSATION

AFTERMARKET AUGUST 2012

How long have you (Fenner) been

operating in the aftermarket business

in India?

We are operating for the past 40 to 50

years in India. We market both belts and

oil seals, wherein belts, there are three

to four verticals and in oil seals we have

products for most of the applications.

What is Fenner’s strategy for products

and services to the aftermarket

customers in India?

Th e main strategy is to ensure the

reach takes place and the other strategy

is to ensure that there is a variety. We

continuously identify the diff erence

between SKUs within and outside our

range and there are R&D engineers who

are dedicated to the aftermarket. In our

R&D department, we have stratifi ed

people working on each vertical—

the off -highway, the automotive, the

passenger car and then the aftermarket.

Th erefore it is a combination of our reach

and the product range.

How evolved is your distribution

network in India for the aftermarket

products?

We normally measure distribution

by two aspects: one is called the Width

and the other is Depth. Width means,

‘Do I have the products at the customer

doorstep?’, while Depth means ‘How

many outlets do I have in a particular

place?’. Th is way, we measure distribution

strength by width and depth. Probably

Fenner’s network is the most evolved and

have deep network of about 20,000 to

30,000 outlets from where our products

are purchased, which they call as points

of sale. So in the automotive aftermarket

business, we have about 45 percent

market share, and that is why we have

the maximum market share in these

products as well.

What is the key aspect for ensuring a

reliable distribution network?

We have clear-cut credit terms with

our distributors. We deal with a 1,000

direct distributors and in turn, they will

be supplying the products through their

network. We also have clear-cut credit

terms and security deposits from the

dealers and do not have any bad debts all.

Is counterfeiting a major issue that you

are tackling?

With any auto component

manufacturer, counterfeiting is an issue.

Also, we are waging a continuous war

against counterfeiting. We have our own

holograms, we have our own strategies.

So it is very easy for us to help the market

distinguish between a genuine and

counterfeit product. From time to time,

we conduct raids through an association

like ACMA, which helps ensure that

the duplicate manufacturers are properly

dealt with. In some of our engineering

products we have special laser markings,

which make it very difficult for

anybody to copy. We have developed

our own designs to ensure that our

fi nishing process is very diff erent from

the duplicates.

What are the major challenges

for growing your presence in the

aftermarket segment?

One, is that you have to be competitive,

thus we ensure the same from ourselves.

Th ere was a time when replacement

products were bought from counters.

Today, the way in which vehicles

are services is changed. Vehicles are

increasingly getting serviced from OEM

vehicle dealerships. Th erefore we also

supply spare parts under the OEM’s brand

name, thus it is a combination. We sell our

own branded parts and supply spare parts

to our customers. Th us it is possible for you

2626

From time to time, we conduct raids through

an association like ACMA, which helps

ensure that the duplicate manufacturers are

properly dealt with. Also, we have developed our own designs to ensure

that our fi nishing process is very different from the

duplicates

“We are continuously expanding to meet the challenges”

Fenner has chalked out a multi-pronged strategy to boost its presence across the industry. In a free-wheeling interview, President & Director, Fenner (India), AN Ravichandran speaks to Bhargav TS about his vision and future gameplan.

Bhargav TS

27

IN CONVERSATION

AUGUST 2012 AFTERMARKET

to fi nd a Fenner belt or an oil seal—

both as a Fenner branded product as

well as through our Leyland brand

or Tata brand, which are our OE

spares. Now the challenge is how we

collaborate with the OE when it comes

to the aftermarket. Th e challenge is

little less for a company like Fenner

because we have a network. So it is

extremely diffi cult for the OEM to

keep carrying the parts. Th erefore,

there is a collaboration with traders,

because they have the capability of

stocking and selling and making

the parts available. Some service

providers may not have the capability

of such as the service centre as that

of the automobile manufacturer. So

he buys the parts from a nearby shop

and supplies them to service vehicles.

Th is is where Fenner and its network

come in.

How do you perceive market

evolution in India and what does it

mean to you?

We are equally present in the

automotive and non-automotive

business. The non-automotive

domain includes chemical, cement,

sugar, steel and a range of industries.

In both, the growth rate in the

country in the last two decades has

been in double digits.

And this growth has faced some

hiccups from the economy and it is

bound to there for another decade at

least. In India, it is still much lower

than many other developed countries.

Absence of public transportation is

continuously driving the growth of

the automotive industry.

Moreover, India is also growing

as an economy, which means people

have the ability to own a product

and that is driving the growth.

And consequently, we are also

continuously expanding to meet

the challenges. �


SPECIAL REPORT

UNLESS new technologies off er

immense benefi ts in terms of ease

of operation, cost of ownership and

convenience for end customers, OEMs

are unlikely to embrace them. Kawazaki

has introduced SmartRR—the Smart

Regulator Rectifi er developed by the

Hosur-based India Nippon Electricals

Ltd (INEL)—in its sports bike KLX 125

and it now looking at introducing it in the

new two-wheeler meant for Europe.

Th e company deployed the SmartRR in

KLX 125 as it helped to save substantial

costs while also accruing several non-

tangible benefi ts including improved

fuel economy and longer battery life.

Th e Engineering Head of INEL, R

Umashankar said that the company has

developed SmartRR originally targeting

three-wheelers as the power requirement

for these kinds of vehicles, especially by

the headlamps, are high. Most of the

three-wheelers, be it passenger or cargo

version, come with twin headlamps that

directly draws power from the battery,

though the power is generated through

permanent magnet alternators like in the

case of two-wheelers.

Most of the end-users of three-wheelers

replace the OE fi tted battery with the one

with higher ampere-hour, with a belief

that the power requirements could be met

without any glitch. However, this leads

to increase in the amperage of battery

without much benefi ts.

Elaborating on the technology, he

said the microcontroller in the SmartRR

gets information on engine speed,

battery voltage and other user-defi ned

parameters such as acceleration, and

dynamically controls the load and battery

charging. For example, if the vehicle is

idling, say in a traffi c signal, the control

algorithm slowly dims the headlamp so

that battery discharge is contained thus

saving energy. If the battery is fully

charged, at low speed the generator

power is diverted to the headlamp, thus

improving low speed performance.

Currently there are three types

of conventional regulators used by

the vehicle manufacturers—full DC

system, AC+DC system and AC/

DC system. Th e full DC system off ers

best performance but is expensive. Th e

AC+DC system is comparatively less

expensive but has a poor low speed

performance, while the AC/DC system

is cost eff ective, however, output at low

speeds and eff ect of battery loading are

poor (Ref chart on next page).According to INEL’s Operations

Head, Subhasis Dey, a threshold RPM

is arrived depending on the application

in the conventional electrical system

Smart tech insports bike makesgreen printOur Bureau

Kawazaki deployed the SmartRR in KLX 125 as it helped to save

substantial costs while also accruing several non-tangible benefi ts

including improved fuel economy and longer

battery life. Also, INEL took the challenge to

work on a regulator that will not only regulate the power but also manage by conserving energy

whenever possibleElectrical System with “Smart RR”


SPECIAL REPORT

based on which, the generator develops

the desired output. Th is is usually close

to idling RPM. Th e lower the threshold

RPM, the higher is the cost of the

generator. Th e desired confi guration in

the three types of conventional systems

is selected with the understanding of

cost-performance compromises.

In the case of SmartRR, the threshold

RPM is arrived at based on the driving

cycle of the vehicle, said Umashankar.

Accordingly, the generator will develop

desired output. Th e specialty is that the

threshold RPM is comparatively higher,

which eventually reduces the cost of the

generator. So one can have the cake

and eat it too. Besides, the unit off ers

tremendous fl exibility to the designer

for judicial cost-performance trade-off ,

while optimising the system.

Kokusan Deni—INEL’s JV partner

—recommended the system to Kawasaki

when the vehicle manufacture wanted

to develop a regulator rectifi er for its

new sports bike. Th e SmartRR helped

the two-wheeler maker to manage

with single-phase permanent magnet

generator against its original plan of going

in for a three-phase generator, which

would have escalated cost of bike further.

Th e company sees huge potential in the

domestic market with the three-wheeler

OEMs beginning to look at smart

regulator rectifi er. Th e trigger point is

that the OEMs can manage with single

phase or three-phase generator while

reducing the size of batteries. Th e unit

will help vehicle manufacturers to reduce

the battery size in terms of ampere-

hour, by 25 percent, while in the case of

two-wheelers it will help optimise the

magneto by 10 percent. �

INEL has developed the ‘Split IU with detachable secondary winding assembly,’ addressing to reduce the cost of ownership of two-wheeler manufacturers. The major issue with the conventional ignition system is the high-voltage internal arcing, since the primary and secondary windings are in the same unit. INEL designed a system with separate primary and secondary windings, thereby eliminating the risk of internal arcing. According to the company the failure rate has been reduced up to 60 percent with this technology. Besides, the secondary coil, which breaks if at all there is a failure, can alone be replaced, eventually containing the cost of ownership for the end user. The unique design has helped in reducing costs, consuming low energy, reducing lead time while improving durability, reliability, productivity and enhanced machine utilisation during manufacturing process.

Split Integral Unit

Comparison of performance parameters


OEMs to focus on addressing car owner issues

INSIGHT & OUTLOOK

THE JD Power Asia Pacific 2012

India Vehicle Dependability Study

(VDS) conducted recently revealed

that customers report a greater number

of problems on long-term vehicle

dependability this year, primarily due

to increase in the number of problems

related to the engine and driving

experience. The study measures problems

experienced by the owners of 30 to 42

month-old vehicles in 169 different

problem symptoms across nine vehicle

categories including vehicle exterior,

driving experience, features, controls

and displays, audio and entertainment,

seats, Heating, Ventilation and Air

Conditioning (HVAC), vehicle interior,

engine and transmission.

Overall, vehicle dependability

averages 225 problems per 100 vehicles

(PP100) in 2012, an increase from 195

PP100 in 2011. Overall dependability

is determined by the level of problems

experienced per 100 vehicles, with a

lower score reflecting higher quality.

An increase in issues related to the

engine and driving experience has

driven the increase in problem counts is

predominant. Together, these categories

account for more than 40 percent of the

problems reported by vehicle owners.

Six of the top ten problems that have

deteriorated year-over-year relate to

component and supplier parts.

Reinforcing Consumer PerceptionAccording to Executive Director, JD

Power Asia Pacific, Singapore, Mohit

Arora, “To build a positive and reliable

perception in the minds of consumers,

manufacturers in India need to provide

a problem-free experience over a longer

Our Bureau


INSIGHT & OUTLOOK

period of vehicle ownership. An increase

in problems experienced by car owners,

alongside an increase in the ownership

period, acutely undermines consumer

confidence and needs to be tackled

expeditiously by automotive OEMs and

their component suppliers.”

The study finds that the proportion

of vehicles powered by smaller diesel

engines (1.3 L to 1.4 L) has increased

by eleven percentage points from 2011.

However, with the increase in the

proportion of smaller diesel engines,

there is a parallel increase in the number

of engine-related problems. The largest

year-over-year increases in the number

of engine-related problems experienced

by owners of vehicles with smaller diesel

engines are excessive fuel consumption

and a lack of engine power.

Furthermore, among owners who

indicated that they did not experience

problems with their vehicle, 66 percent

said they ‘definitely would’ recommend

their current model. This figure declined

to 48 percent among owners who said

that they experienced one or more

problems with their vehicle.

The 2012 India Vehicle

Dependability Study is based on

evaluations from 7,866 original

owners who purchased a new vehicle

between July 2008 and September

2009. The study includes 62 vehicle

models covering 16 nameplates and

was fielded from January to April 2012

in 25 cities across India. The Vehicle

Dependability Study is one of two JD

Power Asia Pacific automotive quality

studies for the India market. The

Initial Quality Study (IQS) measures

problems of new vehicles at two to six

months of ownership.

“Minimising the cost of operations has always been a high priority for value-oriented consumers in India. Hence, vehicle buyers have opted for a smaller diesel engine in anticipation of better fuel efficiency and savings on overall fuel costs. However, when the actual fuel efficiency falls short of expectations over the longer term, it often leads to a higher problem count being reported and a decrease in overall vehicle owner satisfaction”, Arora pointed out. The study, now in its fifth year, includes models in eleven vehicle segments: entry compact, compact, premium compact, entry mid-size, mid-size, premium mid-size, entry luxury, luxury, multi-utility/ multi-purpose vehicle (MUV/ MPV), sport-utility vehicle (SUV) and van.

Hyundai is the only improved make in 2012. Fewer reported problems in the HVAC, driving experience and vehicle exterior categories contribute to Hyundai’s 14-point improvement from 2011. Three Hyundai models garner awards in their respective segments: Hyundai Santro in the compact segment, Hyundai i20 in the premium compact segment and Hyundai Verna in the mid-size segment. “Hyundai’s performance in the 2012 study underscores the sustained improvements it has made in consistently improving longer-term product quality over the past three years.

What is more, experiencing fewer problems than its key competition over a longer term is likely to aid Hyundai in further strengthening its image of dependability and reliability among its owners, helping to spread positive word–of-mouth advertising”, Arora said.

The study also finds that there are a higher number of problems experienced among vehicle owners who employ a driver, compared with those who do not employ a driver. The proportion of problems experienced by these owners is relatively higher in the HVAC, seats, audio and entertainment and vehicle interior categories.

Arora said that the vehicle owners who employ a driver seem to be more observant of various aspects of their vehicle, in comparison to owners who drive their own vehicle. They have more opportunities to observe and interact with the vehicle and thus, are more sensitive to the problems that may crop up.

STUDY FOCUSTo build a positive and reliable perception in

the minds of consumers, manufacturers in India

need to provide a problem-free experience over a longer period of vehicle ownership. An increase in problems experienced by car

owners acutely undermines consumer

confidence and needs to be tackled expeditiously by automotive OEMs and

their component suppliers

The study finds that the proportion of vehicles

powered by smaller diesel engines (1.3 L to 1.4 L)

has increased by eleven percentage points from 2011. However, with the

increase in the proportion of smaller diesel engines, there is a parallel increase in the number of engine-

related problems

32

IN CONVERSATION

AFTERMARKET AUGUST 20123232

What is the current global trend in

in-car entertainment systems? Can

you elaborate on the adaptability of

these technologies with respect to the

Indian market?

Considering the numerous cultural and

geographical diff erences, Indian in-car

entertainment market follows diff erent

trends in diff erent locations. Pioneer India

is constantly trying to provide solutions

by introducing innovative product line-

ups like Mixtrax car head-units (for party

music lovers) to an enhanced line-up of

touchscreen-based car head units, which

we call audio video headunits. Th e latter

is targeted at consumers who travel a lot

and need display screens for their GPS

maps and navigation. An increased use

of smartphones in India is another trend,

which we at Pioneer are planning to

capitalise globally and in India. Advanced

smartphone integration to bring the

display of your mobile on your car music

systems like contacts, call-dial screen, to

start with, will revolutionise the role of

the headunit in a car.

What kind of growth potential do you

see in this country?

Inspite of f luctuating market

conditions, there is an annual increase

in car sales. And with more organised

players in the used car sales segment, we

see a great potential here. Not to forget

IN CONVERSATION

Pioneer to go high volume on smartphone-in-car

entertainment integration

Nabeel A Khan

An increased use of smartphones in India is luring Pioneer to capitalise the opportunity by integrating it to bring the display of mobile in-car music system. In a recent interview, General Manager, Pioneer India, Shingo Ikeuchi said that with more organised players entering the used car sales segment, it has great potential in the Indian market.

33

IN CONVERSATION

AUGUST 2012 AFTERMARKET

that still a majority of Indians do not

use a car. Another interesting aspect

is the lifecycle, though our products

are equipped with features like anti-

dust design for longer life, there is an

increasing trend of replacing in-car

audio solutions every couple of years.

What are your future plans and where

do you see the potential in the Indian

market?

A few months ago, we launched

our Mixtrax line-up of headunits and

increased options in touchscreen segment.

Th e responses to these products are

overwhelming with stores running out

of stock, quite frequently. Smartphone

integration is the way forward in the

premium segment and with the new line-

up, Pioneer India has made a signifi cant

step in the industry. Mixtrax is our most

popular technology today, since roughly

50 percent of Indian population, who

are also the decision makers, are young.

Mixtrax off ers them a club-like ambience

inside their cars, which is what youngsters

are looking forward in their drive.

What percentage of business comes

from aftersales and OEMs?

Currently, we are not present in

the OEM segment in India. In the

aftermarket, car showrooms and car

accessory shops is our major sales

channel.

What is your take on the current

market scenario?

Th ere are always favourable and

unfavourable conditions; we need to

be prepared to capitalise both. With

the fl uctuation of the rupee and petrol

prices aff ecting car sales, there are short

term impacts in the in-car entertainment

industry. However, we are optimistic

that by the end of this fi nancial year, we

will meet our targeted growth.

What is next level scope of electrical

and electronics in automobile industry?

With the current pace in technological

innovations, it’s hard to predict what will

happen next. Every new innovation is

going to change the way we currently

enjoy music in our car. Smartphone

integration and augmented reality

navigation are two such technologies.

With 75 years of experience in making

innovative audio solutions, Pioneer will

be one of the key players to bring about

this change. �

IN CONVERSATION

With the current pace in technological innovations, it’s hard to predict what will happen next. Every new innovation is going to change the way we

currently enjoy music in our car—Shingo Ikeuchi


TECHNOLOGY

IT is not very fun to ride a bicycle on

a street plastered with cobblestones. At

least the bike has a saddle seat fi lled

with silicone. Th at lessens the shocks

and bumps, and counteracts some of the

annoying vibrations. In a professional’s

eyes, the material in the saddle is an

“elastomer”— a material that is yielding

and malleable, like a rubber band.

Engineers at the Fraunhofer Institute

for Structural Durability and System

Reliability LBF in Darmstadt are

now working on the next generation:

Th ey are designing components made

of elastomers that actively respond to

unwanted vibrations, and dampen them

more eff ectively than ever before.

Engineers are working on intelligent

materials that can diminish vibrations

and extract power from the environment.

Th ese electro-active elastomers could

dampen annoying vibrations in a car,

for example, or supply wireless power to

sensors in otherwise inaccessible places.

Elastomers have been used in

engineering for decades, such as shock

absorbers in mechanical engineering

or in the bearings for vehicle engines.

Until now, they have had a purely passive

eff ect on vibrations or impact collisions.

It would be more eff ective if the

elastomers were to respond proactively

and counteract vibrations. In the same

way, a tennis player slows down the ball

on a drop shot by pulling back on her

racket, an active elastomer draws out the

energy from the vibration in a targeted

manner by swinging in precise push-pull

mode. Th eoretically, this would make

the vibration dissipate completely.

Elastomers Vibrate Under Alternating Current

Th ere are already materials that are

good for this purpose. “Th ey are called

‘electroactive elastomers’,” explained

LBF Scientist, William Kaal. “Th ey

are elastic substances that change their

form when exposed to an electrical fi eld.”

Th e trick: apply an alternating current,

and the material starts to vibrate. If

there are smart electronics controlling

the elastomers, making them vibrate

precisely in push-pull mode, then

unwanted vibrations in equipment or

an engine will dissipate for the most

part. To demonstrate that the principle

works, the Darmstadt-based researchers

created a model. Smaller than a pack of

cigarettes, it comprises 40 thin elastomer

electrode layers. Th e experts call it a

“stack actuator”.

“Th e challenge was the design of the

electrodes with which, we apply the

electric fi eld to the elastomer layers,” as

Kaal’s colleague Jan Hansmann clarifi ed.

Usually, electrodes are made out of

metal. However, metals are relatively

rigid, which impedes the deformation of

the elastomer. Fraunhofer experts deliver

an elegant solution to the problem:

“We put microscopic-sized holes in

the electrodes,” said Hansmann. “If an

electric voltage deforms the elastomer,

then the elastomer can disperse into

these holes.” Th e result is an actuator

that can rise or fall a few tenths of a

centimeter upon command—several

times a second, in fact. To demonstrate

Elastomers engineered

Jan Hansmann, Scientist (Left) at an unrelated event. Hansmann along with William Kaal, LBF Scientist are developing the elastomers

to smoothen your ride


TECHNOLOGY

these capabilities, William Kaal

attaches a small mechanical oscillator

to the device. When he turns it on, the

oscillator begins shaking powerfully—

the actuator has hit its resonance

frequency perfectly. On the other hand,

the instrument can actively absorb

vibrations: If the oscillator is tapped by

hand, it quickly settles down when the

actuator vibrates in push-pull mode.

Th e LBF engineers believe one

potential application for their stack

actuator can be found in vehicle

construction. “An engine‘s vibrations can

be really disruptive,” said William Kaal.

“Th e vibrations are channeled through

the chassis into the car‘s interior,

where the passengers start to feel

them.” Of course, engines are installed

meticulously, and yet: “Active elastomers

may help further reduce vibrations in the

car,” Kaal asserted.

Actuator Technology Th e function of the stack actuator

can also be reversed: rather than

produce vibrations, the device can also

absorb vibrations from its surroundings

to produce energy. Th e principle works,

and researchers have proven it. As they

placed an electromagnetic oscillator

on their stack actuator, it converted

the vibrations into power. “That

would be of interest, for example, if

you wanted to monitor inaccessible

sites where there are vibrations but no

power connections,” Jan Hansmann

believed—the temperature and

vibration sensors that monitor bridges

for their condition.

The stack actuator technology

has been largely perfected: “The

manufacturing process can be readily

automated. Th at is important for

industrial mass production,” thinks

Kaal. Nevertheless, endurance tests

still have to show what the long-term

viability of the intelligent actuators is

like. Ultimately, they must be able to

withstand harsh environments of the

kind found in the engine compartment

of a car.

Engineers are working on intelligent materials that can diminish vibrations and extract power from the environment. These

electro-active elastomers could dampen annoying

vibrations in a car for example, or supply

wireless power to sensors in otherwise

inaccessible places

Electroactive Elastomers


INSIGHT & OUTLOOK

BATTLING pressures of an economic

slowdown and high input costs, the

Indian tyre industry grew by 5.3

percent (volumes) during 2011-12.

Hidden in the numbers is the decline

in replacement demand (volume) of

around 0.2 percent, the subdued OEM

demand growth of around 11 percent

(volume) and a healthy export growth

of around 23 percent (volume-albeit

on a low base). Th e robust growth of

~28 percent in revenues during 2011-

12 was largely propelled by the hike in

realisations of over 20 percent and the

sharp depreciation in the INR (vs the

USD), which drove export revenues for

the industry by a robust 46 percent.

Overall ICRA estimates the Indian

tyre industry to have grown by 28-30

percent (value) during 2011-12, posting

revenues of over `400 billion. After

witnessing one of the weakest margins

in over ten quarters during Q1, 2011-

12, there has been a gradual recovery in

industry-wide operating margins since

Q2, 2011-12. Th e moderation in NR

prices coupled with price hikes initiated

during the year translated into improved

margins during the subsequent three

quarters of 2011-12 with the industry

estimated to have recorded an operating

margin of 10.3 percent in Q4, 2011-12,

the highest in the last sixteen quarters.

Demand OutlookFollowing two exceptional years

of growth, the Indian automotive

industry registered a relatively subdued

performance during 2011-12 owing to

unfavourable economic environment,

increasing fuel costs, infl ationary

pressures, an overall weakness in

consumer confi dence and the high

base of the past two years. Mirroring

the sentiments in the auto industry,

the domestic tyre production growth

decelerated signifi cantly to ~5.3 percent

during the fi scal 2011-12, despite a 22.7

Market Forecast:

Reading the tyre marks

Robust export growth witnessed during 2011-12 is expected to continue

with industry players like MRF and Apollo increasing

inroads into the ASEAN and African countries

ING f ( l ) d 2011 12


INSIGHT & OUTLOOK

percent growth in exports. Domestic

tyre demand growth was lower at 4.1

percent during 2011-12. While the

OEM tyre demand grew by a muted

11.4 percent, replacement demand

contracted by 2.1 percent, with the

demand declining across all segments,

barring passenger cars. Replacement

demand for T&B contracted on account

of lower miles driven (on contracting

freight availability) and the lagged eff ect

of contracting M&HCV sales during

the recessionary 2009 fi scal.

Further, the industry revenues are

expected to be supported by realisation

hikes of around fi ve-eight percent. Apart

from some price hikes during Q1, 2012-

13 to counter increased crude derivative

costs, higher radialisation is expected to

grow realisations during 2012-13. We

expect the large M&HCV base of around

18.5 lakh vehicles created during the

past eight years to come up for periodic

tyre replacements, particularly in view

of the deferment in replacement sales

during 2011-12. Robust export growth

witnessed during 2011-12 is expected to

continue with industry players like MRF

and Apollo increasing inroads into the

ASEAN and African countries. Over the

medium to long term, demand is expected

to be healthy supported by strong demand

from the CV OEM segment, the pickup in

demand in the price sensitive replacement

market, increasing radialisation in the

T&B segment and healthy demand from

the export markets in Asia, Africa and

South America.

With a raw material intensity of

67-75 percent (of revenues depending

on the cost of inputs/prices), margins

for tyre companies hinge on their

ability to manage input costs through

opportunistic buying on dips, inventory

management and pass through of prices.

Our discussions with several industry

players highlights the uncertainly

involving future price trends, particularly

for Natural rubber (NR) in light of the

unprecedented and sharp volatility in

rubber prices during the past two years.

NR accounts for around 44 percent of the

total raw material costs for tyre companies.

2011-12 started on a challenging note

for tyre companies, with natural rubber

(NR) prices peaking at around `240

per kilogram during April-2011. Th e

situation improved shortly thereafter

with NR prices cooling to around `195

per kilogram by November-2011, and

staying range bound between `185-200

per kilogram since then.

Synthetic rubber (SR) prices however

continued unabated on their upward

trajectory, increasing by 30-45 percent

(diff erent elastomers) during 2011-

12. Further, the benefi ts of lower NR

prices were restricted on account of

unfavourable product mix with higher

proportion of revenues generated from

the relatively low margin OEM segment

and increase in costs of crude derivatives-

SR, NTCF and carbon black. Price

hikes in the industry continued during

Q1, 2012-13 in an attempt to neutralise

the hike in cost of crude derivatives.

ICRA expects tyre industry operating

margins to improve during 2012-13,

particularly during H1, 2012-13, as

long as any unanticipated headwinds

of NR and crude prices are neutralised

by tailwinds of realisations and revenue

mix. With price of both NR and SR on

a downtrend since April-12, the price

hikes of 2011-12 places the industry

ICRA forecasts OEM tyre demand to grow by eight-

nine percent while replacement

tyre demand is estimated to grow by nine-9.5 percent

during 2012-13


INSIGHT & OUTLOOK

at an advantageous position; we expect

industry wide EBIDTA margins to

expand during Q1, 2012-13. However

the debt funded capital expenditure

of the past is expected to impact net

margins and return indicators.

Further the shift towards radialisation,

while on one hand is expected to lead

to higher realisations, the underutilised

bias capacities and the new radial

capacities are expected to impact

return indicators. We expect domestic

companies to push for export sales to

countries like Bangladesh and Sri Lanka

with relatively lower radialisation,

among others for utilising the cross ply

capacities. With the industry in a capex

mode and commercialisation of large

facilities like the `9 billion MRF plant

in Trichy (February 2012), `23 billion

Apollo plant ( July 2011) and `7 billion

CEAT’s Halol plant (March 2011),

high interest costs compressed the net

margins during 2011-12.

Competitive ScenarioWhile ICRA expects cross ply and

radial demand to coexist for the next few

years, radial tyres are expected to slowly

eat into the cross ply demand, rendering

surplus cross ply capacities. Th is transition

period would prove to be diffi cult,

particularly for companies unable to

maintain a product diff erentiation.

Ability to avoid commoditisation of the

product, particularly in an over supplied

market is critical for sustaining pricing

power. While the future of cross ply

capacities is being debated by the industry

as they increasingly become redundant,

partial conversion of these capacities into

radial capacities or cross ply capacities for

platforms other than the T&B segment

seem to be the possible outcomes

as of now.

While the large economies of scale

in China would continue to provide a

price advantage, we expect the imports

from China to abate slowly as domestic

tyre companies commercialise radial

capacities. Th e signifi cantly depreciated

INR further adds to India’s export

competitiveness. Post 2014, with the

stabilisation of these radial projects and

the availability of incremental domestic

radial capacities, the dependence on

Chinese imports is expected to decline

although the incremental capacities are

likely to result in competitive pricing in

the ensuing years.

Cross ply & radial demand is expected to coexist for the next few years, radial

tyres are expected to slowly eat into the cross ply demand, rendering

surplus cross ply capacities. This transition period

would prove to be diffi cult for companies unable to maintain a product

differentiation


INSIGHT & OUTLOOK

ACCORDING to the recent JD

Power Asia Pacifi c 2012 India

Dealer Satisfaction with Automotive

Manufacturers Index (DSWAMI)

Study, the success of any car brand in any

market, it is crucial to sustain a strong

relationship between automakers and

their dealers. Without an invested dealer

to represent the brand well, the brand’s

model will not fl ourish no matter how

many rave reviews the car may receive,

or even its successful track record and

advanced technology.

Th e survey further revealed that Toyota

dealers surveyed indicated they are quite

satisfi ed with Toyota’s vehicle reliability

and dependability. Toyota is very

successful in engaging and empowering

its dealers to be proud and confi dent of

the quality of products they are carrying,

according to the survey. Th e carmaker’s

competency in building trust is a result

of Toyota’s fundamental philosophy of

viewing its dealers as partners instead

of third-party entities. Th is is especially

important with competition expected to

increase in the coming decade.

In JD Power’s 2011 India Customer

Service Index Study, the top reason for

consumers defecting to a non-authorised

service facility is ‘convenient location’.

Based on fi nancial models developed

by JD Power—and depending on the

size of dealer’s prime marketing area—

these defections can represent millions

of rupees in lost revenue. Clearly, gaps

still persist between the total increase in

vehicles on the road and available service

network space. In addition, this problem

is aggravated by Indian customers’

increased expectations, including wanting

a rapid response from dealers and quick

turnaround for servicing their cars.

Off ering customers a pleasant

and delightful aftersales service is as

important as closing the sale itself

since more than 90 percent of service

customers who are highly satisfi ed with

their service experience at the dealership,

say they ‘defi nitely will’ revisit their

service dealer for post-warranty service.

If dealerships are not available in the

local neighbourhood, the chance for

building loyalty and advocacy among

customers—and generating service

revenue for dealers and parts revenue for

Offering customers a pleasant and delightful aftersales service is as important as closing the sale itself since

more than 90 percent of service customers who

are highly satisfi ed with their service experience at

the dealership, say they ‘defi nitely will’ revisit their service dealer for post-warranty service

Good dealerrelationships

crucial: JD Power studyOur Bureau


INSIGHT & OUTLOOK

automakers—is greatly reduced.

Dealers have to be fi nancially

prudent and invest in the business, by

upgrading IT infrastructure and/or

enhancing showroom appearance. In

turn, automakers have to complement

those investments with proper

marketing territory and sales planning.

Additionally, automakers must back

dealerships in fi nding processes

and new revenue streams to help

withstand the cyclical downturns

inherent in the automotive industry

everywhere in the world.

In light of a projected slowdown in

India automotive sales in fi scal year

2012, dealers are already looking to

diversify sources of revenue to remain

fi nancially viable. In Dealer Satisfaction

with Automotive Manufacturers Study,

sales of spare parts, accessories and

commissions from fi nancial institutions

are forming a larger share of expected

earnings (34 percent) in comparison to

last year (22 percent). According to the

study, automakers that support dealers

in this area of revenue diversifi cation

have higher satisfaction scores in their

working relationship with their dealers.

Another avenue for ensuring fi nancial

viability for dealers is in terms of helping

them to defray the cost of marketing

expenditures. Study fi ndings indicate

that dealers are the least satisfi ed with

the support they receive in sales and

marketing. An earlier survey by JD

Power estimated that marketing and

advertising costs frequently account for

as much as 25 percent of the total cost

to produce, transport, market and sell

a vehicle. Helping dealers to reduce

expenses in this area would substantially

increase the bottom-line for dealers.

Achieving good relations between

dealership staff and automaker staff

requires consistent focus on day-to-

day operations. Making frequent

visits to the dealerships, exhibiting an

openness to listen, and being responsive

to requests and feedback all have

signifi cant impact on dealer satisfaction.

When all these actions are supported

by solid operational processes-- such

as informing dealers about delays in

delivery; providing updates on vehicle

delivery status; expediting quick delivery

of spare parts within promised time

frames; and reducing the number of

days to settle warranty claims—the

stage is set for a successful automaker-

dealer relationship.

“While much can be done at an

organisational level to create an

environment conducive for dealers to do

business, it all comes down to passionate

and connected individuals on the ground

working together for mutual benefi t,”

said Executive Director, JD Power Asia

Pacifi c, Singapore, Mohit Arora. �

INSIGHT & OUTLOOKINSIGHT & OUTLOOK


TECHNOLOGY

AS companies work to introduce

alternative materials ahead of legal

deadlines, Federal-Mogul Corporation

has developed a range of zero-copper and

low-copper brake pad formulations using

a new tribological fi ngerprinting process.

Th e company’s Eco-Friction range is

already achieving desirable results in

customer trials.

Copper is a key ingredient in high

performance brake pad formulations,

limiting pad and rotor wear, noise and

judder and contributing to friction

stability over a wide range of operating

temperatures. Th e metal makes up fi ve to

20 percent of the friction material mass

in typical Non-Asbestos Organic (NAO)

and low-steel formulations used in North

America, Asia and Europe. Th e presence

of copper in brake pads, however, will be

regulated and may eventually be

eliminated due to concerns regarding its

environmental impact.

“Federal-Mogul has succeeded in

formulating low- and zero-copper Low-

Steel and NAO brake materials for our

Eco-Friction range that provide

outstanding braking performance and

confidence using tribological

fi ngerprinting process,” said Senior Vice

President, Vehicle Safety and Protection,

Federal-Mogul, Ramzi Hermiz. “Th is

process has given us deeper insight into

the complex chemical characteristics and

relationships within a brake pad’s friction

material and has reduced the time

required to identify optimum solutions.

Th e approach means we have the tools to

eliminate copper more effi ciently and to

deliver custom solutions more quickly.”

Considering the principles of friction,

lubrication and wear, Federal-Mogul’s

tribological fingerprinting process

develops datasets for each of the raw

materials that make up a brake pad. Th e

company’s scientists then use knowledge

of copper’s tribological fi ngerprint, and

how its function changes as the brake pad

heats and cools, to screen 1,500 raw

materials and identify alternative materials

with the same wear and friction pattern

across the same temperature range.

Eco-friction brake pad materials to smoothen fi ngerprinting process

Developing comprehensive datasets has enabled us to create

higher-performance brake materials with shorter development times—

Frank Münchow, Director of Technology and

Innovation, Vehicle Safety and Protection, Federal-

Mogul CorporationThe company has

succeeded in formulating low- and zero-copper

low-steel & NAO brake materials to provide outstanding braking performance using

tribological fi ngerprinting process


TECHNOLOGY

“Developing these comprehensive

datasets has enabled Federal-Mogul to

create higher-performance brake

materials with shorter development

times,” explained, Director of Technology

and Innovation, Vehicle Safety and

Protection, Federal-Mogul, Frank

Münchow. He continued, “Standard

brake pad product development requires

several iterations. The most time-

consuming elements are the defi nition of

the formulation’s main structure for wear

rate and friction level. Our in-depth

understanding of each material’s chemical

and physical characteristics in

combination with its tribological function

removes the trial and error from brake

pad development and makes us a better

development partner. We are now able to

replace a material with very high

functionality, such as copper, in

considerably less time than competitors,

and we can validate an alternative

material up to 50 percent faster depending

on the material,” added Münchow.

Th ere is no single material that can

replace copper. Brake pads are a

formulation of 20 to 30 diff erent

materials, each with diff erent functions.

Federal-Mogul’s Eco-Friction range uses

a variety of metal sulphides, minerals,

abrasives, fi bers, ceramic particles and

types of graphite to achieve the same

wear and friction characteristics as brake

pads containing copper.

Legislation in certain states of the US

requires the phase-out of copper from

brake pads, initially limiting copper

content to less than fi ve percent of total

pad weight and eventually requiring

levels of less than 0.5 percent. Vehicle

makers are now specifying brake systems

with the regulated levels of copper,

making an alternative formulation of the

standard for future vehicles in many

markets. Federal-Mogul has already

secured new customer contracts for low-

copper and zero-copper Eco-Friction

brake pads for vehicle platforms in North

America and Europe.

Brake pads are a formulation of 20 to 30

different materials, each with different functions.

Federal-Mogul’s Eco-Friction range uses a

variety of metal sulphides, minerals, abrasives, fi bers, ceramic particles and types of graphite to achieve the

same wear and friction characteristics as brake pads containing copper

Legislation in certain states of the US requires the phase-out of copper

from brake pads, initially limiting copper content to less than fi ve

percent of total pad weight and eventually requiring levels of less

than 0.5 percent. Vehicle makers are making an

alternative formulation of the standard for future vehicles in many markets

HISTORY

In North America and Japan the majority of passenger cars are fi tted with Non-

Asbestos Organic (NAO) brake pads, also known as ceramic brake pads. Th ese pads

provide low-noise operation and improved comfort. Pad and disc wear is lower and

service life longer than Low-Steel formulations. However, NAO pads are less stable

at maximum stress than Low-Steel and typically have a lower coeffi cient of friction.

Low-Steel brake pad formulations are preferred in Europe, where average speeds

are higher and more aggressive performance is required. Th e pads’ lower iron

content provides better friction at high speeds than other pad formulations.

Semi-metallic friction pad materials are sold by some aftermarket brands and

are fi tted as original equipment in certain passenger car markets and for pick-up

trucks predominantly in North America. Th ese contain no copper, but do not meet

the high-speed performance or comfort noise requirements for some regional

passenger car applications.

PROFILE

As one of the leading global suppliers of powertrain and safety technology and

innovation to improve fuel economy, Federal-Mogul Corporation aims to reduce

emissions and enhance vehicle safety. Th e company serves the world’s foremost

original equipment manufacturers of automotive, light, medium-, heavy-duty,

aerospace, marine, rail and off -road vehicles; and industrial, agricultural and power-

generation equipment; as well as providing well-known brands in the

global aftermarket.

Its world-class global engineering, lean manufacturing and distribution network

deliver best-in-class quality products and services at competitive cost. Th e company’s

sustainable global profi table growth strategy creates value and satisfaction for its

customers, shareholders and employees. Federal-Mogul was founded in Detroit in

1899. Th e company is headquartered in Southfi eld, Michigan, United States and

employs 45,000 people in 34 countries.


GLOBAL

HAND tools expert Stanley and power

tools major Dewalt have signed an

exclusive three-year deal with Nissan

Motor gb for 13 Nissan Navara 4x4s for

use by their retail, trade and

roadshow teams.

Stanley and Dewalt are expected to

use the branded Navaras for experiential

activities to promote a stronger presence

at trade counters, dealer days and national

trade shows. Th e initiative forms part of

Stanley and Dewalt’s strategic aim to

engage with trade professionals and

highlight the benefits their

products off er.

Th e black 2.5dCi diesel Navara pick-

ups have been specially adapted for the

tool brands and feature fi tted internal

racking, secure shelving and product

storage space as well as space for branding,

demonstration tents and

merchandising materials.

Th e brands will appear at many key

Screwfi x stores across the UK, as well as

product demonstrations at B&Q and

Homebase stores for trade professionals

and enthusiastic DIYers.

Corporate Sales Director at Nissan

Motor GB, James Douglas said, “Th e

partnership with Stanley and Dewalt

enables us to work with two of the best

brand names in the DIY sector. It will

help further build Nissan’s strong

reputation for serving the business

community with its extensive range of

vans and pick-ups.”

General Manager at Stanley Black &

Decker UK & ROI, John Cowley

commented, “We are very excited about

getting the newly Stanley and Dewalt

branded Nissan Navaras on the road. Not

only are these vehicles ideal for our sales

and roadshow teams in terms of providing

ample storage, the branding on the

vehicles is eye-catching, which will help

us to create a stronger brand impression

at demonstration days. Th e three brands

form a great partnership.”

Stanley-Dewalt and Nissan partnership to forge stronger

branding ties

Stanley and Dewalt are

expected to use the

Navaras to promote

a stronger presence

at trade counters and

national trade shows. The

initiative forms part of a

strategic aim to engage

with trade professionals

and highlight the benefi ts

their products offer

The partnership with

Stanley and Dewalt

enables us to work with

two of the best brand

names in the DIY sector—

James Douglas, Corporate

Sales Director at Nissan

Motor GB

Nissan is providing Stanley and Dewalt with 13 Navara 4x4s in an exclusive three year deal Nissan


GLOBAL

SENIOR business and IT managers

from Ford’s 500-strong dealer network

took part in the company’s Profitability

and Technology Conference, which

explored new opportunities to improve

efficiency and customer communication

through the use of the latest technology

and software applications.

More than 100 Ford dealers

participated in the conference at Henry

Ford College in Loughborough recently,

with presentations from Google, and

automotive advisor, Grant Thornton, as

well as exhibitions from Purchase Direct,

GForces and Snap-on. The conference

also marked the start of collaboration

between Ford and independent experts in

energy efficiency, the Carbon Trust.

British Market Representation and

Business Manager, Ford, Miles Maiklem

said, “Ford’s second dealer profitability

and technology conference proved

another great success for our dealer

network. The theatre presentations and

supplier interaction were inspiring and

well received—illustrating the benefits of

increasing efficiency and reducing costs

through the use of technology and

online resources.”

Senior Industry Head, Google

Automotive, Belinda Poole said, “It is

important that Ford’s dealers concentrate

on providing an enjoyable and positive

online experience as well as good

customer service, both pre- and

post-transaction.

“The majority of customers carry out

their car-buying research online and will

decide on their desired make and model

before ever stepping into a dealership.

One of the most exciting changes Google

has witnessed in recent years is the fact

that over 20 percent of internet car

searches on Google now occur on a

mobile or tablet-based device.”

Collaboration Ensures Green EnergyFord is continuing to reduce the

environmental impact of its vehicles and

manufacturing sites, and is now working

closely with the Carbon Trust to reduce

the carbon footprint of Ford’s UK

dealer network.

The collaboration will see the

implementation of new energy efficient

technology and eco-friendly processes

into dealerships that will help to deliver

optimum results.

Working with the Society of Motor

Manufacturers and Traders (SMMT),

the Carbon Trust identified that many

car dealerships can make cost savings of

up to 10 per cent. The installation of

new energy-efficient lighting, heating,

ventilation and cooling can vastly reduce

a dealer’s carbon footprint and the

returns on investment can be

surprisingly quick.

Mark Ovenden, Ford of Britain

managing director, said: “In a challenging

economy, the opportunity for improving

energy efficiency and reducing costs is

important to Ford, its dealers, and the

UK motor industry as a whole. We are

looking forward to working with the

Carbon Trust to deliver Ford of Britain’s

lowest ever carbon footprint.”

New technology incorporated by Ford; signals new collaboration

The collaboration will

see the implementation

of new energy efficient

technology and eco-

friendly processes into

dealerships that will

help to deliver

optimum results

More than 100 Ford dealers took part in the conference at Henry Ford College in Loughborough, with presentations from Google and Grant Thorton.

PRODUCTS


Vehicle MoversSTRINGO 360 is a small mobile machine which can move four-wheelers from one place to another place. Being a battery operated machine, it is noiseless and non-polluting. It is very compact and hence ideal to operate even in narrow spaces with ease and precision. Turning radius using the Stringo is less than the turning radius of the vehicle. Application areas of stringo are laboratories, painting areas, show rooms, production areas etc. Stringo 360 is able to move cars of varying sizes weighing up to 2,000 kg.

Automag India Pvt LtdPune - MaharashtraTel: 20-2544 3056, 2546 0835Email: [email protected]: www.automagindia.com

Vehicle Security SystemsTHE crux of Micro VBB lies in the various sensors installed in the car. Th e moment there is an unauthorised activity in the vehicle, the owner receives an SMS alert or an email on his mobile phone.

Micro VBB is simple to operate and easy to use. Th e system can also be used to ward off intruders from the car as it detects unauthorised intrusions, communicates with the owner conveniently, tracks the car wherever it goes, and immobilises it with a simple SMS. It is a security and messaging device that detects any forcible intrusions in the vehicle and communicates the same to the owner. Moreover, it lets the user take control of his vehicle from anywhere in the world using a simple SMS from his mobile.

Micro Technologies (India) LtdNavi Mumbai - MaharashtraTel: +91-022-27686687Email: [email protected]: www.microtechnologies.net

PRODUCTS


Hydraulic Parking LiftsTHIS hydraulic parking lift can be used for sedans and SUVs. It moves horizontally, so the user has to clear the ground level to get higher level car down. It is hydraulic driven that lifts directly by hydraulics cylinders. Th e lifting capacity is 2,000 kg, lifting height is 2,140 and it can be used for car width up to ,2000 mm.

Shiromani Hydraulics Pvt LtdAhmedabad - GujaratTel: 9824-039374Email: [email protected]: www.shiromanihydraulics.com

Conical Nozzle TorchesTHESE conical nozzle torches of duramax are available for fi ve more plasma cutting systems: Powermax600, Powermax800, Powermax900, MAX42, and MAX43. Duramax series of torches, provide more reliable arc starting. Th ey also enable consumables to last up to six times longer

Hypertherm (India) Thermal Cutting Pvt LtdChennai - Tamil NaduTel: +91-044-28345361Email: [email protected]: www.hypertherm.com

Wheel AlignersTHE R pac super 8 x 6 fully-loaded wheel aligners have four compact measuring heads, 8 CMOS/CCD cameras and 6 inclinometers. Th ese wheel aligners have camber, caster, toe, front setback, and thrust angle. Other salient features include kingpin inclination/spoiler program, rear setback/track width

diff erence, wheel rim size of 12”-20”, excess toe warning, four-point runout compensation, voice prompt, data manager software, 17” LCD monitor and park-in tower cabinet with convex mirror to guide vehicle parking on the alignment pit. Optional features and supplies include electronic rotary plate, multilingual program, measurement of lock angle & toe out on turns, auto-charging facility while the sensor arm is operated using cable, and cable option, while the battery power is low.

Manatec Electronics Pvt LtdPuducherry , Tel: +91-0413-2248926 Mob: 09344643104Email: [email protected]: www.manatec.net

Hydraulic Bottle JacksVanjax hydraulic bottle jack is specially created with a purpose to uplift the weighty products,these are available in various models.Capacity of these models range from two-100 tons,closed height 180 mm-330 mm, hydraulic lift ranges are 115 mm-185 mm,net wt/kGS three-67.Th ese models have robust base structure to maintain balance.Because of its compact cylindrical shape, light weight will be trouble free for shipping.

Vanjax Sales Pvt LtdChennai - Tamil NaduTel: +91-044-42821000Mob: 09789976611Email: [email protected]: www.vanjax.in

Head ShieldsTHE head shield is used for TIG argon welding. It is made of heat-resistant material. Th e head shield comes with flip-up type window, which allows users to see the ongoing operation and prevents harmful radiations and particles from reaching the eyes and face. Th e head shield is designed

specially to protect the face, top of the head and the neck to a vertical line back of the ears. It is provided with heat gear-type ring, which retains the shield comfortably and fi rmly on users head and permits the shield to be tilted back overhead.

Atul ArcNew DelhiTel: 011-2573 6102,9811825256Mob: 9810273058 (SK Jain)Email: [email protected]: www.atularc.com /www.atularc.net

PRODUCTS


Shock AbsorbersTHE SCS series stacker crane shock absorbers are designed primarily for emergency applications to improve the performance and safe operation of equipment, such as automated storage and retrieval systems. During normal operation, these shock absorbers are required to provide only minimal resistance, but are designed to function under full load conditions when necessary. In an emergency condition, when the velocity of the system carriage or trolley is greater than normal, the shock absorbers respond to protect the installation by providing controlled deceleration. Applications are in automated storage and retrieval systems, automotive manufacturing and production equipment, theme park rides and small overhead cranes.

Maco Corporation (India) Pvt LtdKolkata - West BengalTel: 033-2454 3200Email: [email protected]: www.macocorporation.com

Washdown StationThe washdown station (mixing battery) is designed to provide instantaneous hot water economically by mixing steam and potable water to the required temperature. Mixing battery provides food, beverage, and pharma and cosmetics industry with economical hot water for cleaning applications

wherever steam is available. It incorporates hydraulic fail safe device so that when correctly installed and maintained, no steam regardless of its pressure can enter the mixing chamber until the water fl ows to raise the steam valve of its seat.

Feliz Biotech IndustriesMumbai - MaharashtraTel: +91-022-2685 9440Mob: 09892273314Email: roque_ferns@rediff mail.comWebsite: www.felizbiotech.com

Coating Facilities Th ese coating facilities are off ered for fasteners, springs and sheet metal parts, coatings, such as Magni zinc fl ake coating, Xylan/PTFE coating, electroless nickel plating, black oxide coating, and phosphating are offered. Zinc Flake coating is a new technology for fasteners coating. Th e innovative micro layer coating system off ers high-grade of corrosion protection, 240-2000 hours SST.

ENP Techno EngineersAhmedabad - GujaratTel: +91-079-22900505Mob: 09824093103Email: [email protected]

PRODUCTS


Wash SystemsKKE’s gamma technology conveyor system which can wash vehicles up to 120 cars per hour. Th e car needs to be parked in the conveyor where the correlator aligns the vehicle with conveyor. Th e equipment senses the vehicle and with its roller on demand system, a roller pops out to pull the vehicle in the conveyor. Th e car is then pulled through various stations like pre-wash , soap spray, skirt brushes, brushing , tire polish, wax spray, rain water rinse, blowing, etc. Th e unit also features exit side collision system which stops the complete system in an event if the car is not removed from the exit side.

KKE Wash Systems Pvt.Ltd.Nagpur -Maharashtra Tel: +91 9158 22 55 00Email : [email protected] Website : www.kkewash.com

Car Shampoo-Cum-Polish PREMIUM quality car shampoo with unique combination of superior detergents and waxes. Deep cleans car paint work while adding active wax protection in a single wash. Mix 20 ml. shampoo in half bucket of water and apply with

sponge all over the body of the car. Finally wash with fresh water and wipe off with clean cloth. Packaging is available in 20 & 200 ml.

The Waxpol industries limitedKolkata-West Bengal Tel: 033- 22375012; 22375013; 22362781; 22367240E-mail: headoffi [email protected]: www.waxpol.com

Brake & Clutch Fluids THIS brake & clutch fl uid have some important features ie it contains high boiling solvents, Non-drying in composition, scientifi cally blended, Does not swell or soften the rubber parts, Non-reactive to diff erent metals in the brake system, Water tolerant within limits,

Ensures safe, easy and confi dent driving. Packing is available in 100ml, 250ml, 500ml, 1Litre.Poly Bottles, 5 Litre Jerrycan, 20 Litre Poly Jar & 205 Litre Drum.

The Waxpol industries limitedKolkata-West Bengal Tel: 033- 22375012; 22375013; 22362781; 22367240E-mail: headoffi [email protected]: www.waxpol.com

Gears Components & AssembliesA wide range of high-precision gears, gear components and gear assemblies, both standard and custom-built is available. Th e manufacturing range includes: spiral bevel gear sets: up to dia 457 mm and module 12.7, hobbed gear: dia 500 mm x 8 m, hardened and profi le ground spur and helical gears: dia 330 mm x 5 m, internal gears: dia 152 mm x 3 m, and custom built/non-standard gears and gear assemblies. Salient features include intelligent design, superior raw materials and very high degree of process discipline and lazar sharp quality assurance measures. Applications are in machine tools, railways, textiles, automation, automotive, engineering, pumps, compressors, printing machines, etc.

Eppinger Tooling Asia Pvt LtdCoimbatore - Tamil Nadu Tel: 0425-304000, Mob: 08870013053Email: [email protected]

Security & Surveillance SystemsMICRO Eye comes with in-built hardware like night vision cameras, digital video recorder, gas & fi re sensors, smoke detector, and door & remote sensors. Since it is a web-based application, it allows

registered users to log in with their bona fi de credentials. Micro Eye can detect motion and then notify the registered user instantly via SMS or email or both in case of intrusion or any untoward incident such as a gas or faucet leak or a fi re break-out. It can play the alarm at the fi rst sign of smoke so that the occupants get time to escape. Its video recordings can be viewed from anywhere in the world.

Micro Technologies (India) LtdNavi Mumbai - MaharashtraTel: +91-022-27686687Email: [email protected]: www.microtechnologies.net

PRODUCTS


Button Head Socket ScrewsTHE range of button head socket screws is incorporated with deep sockets for easy wrenching. It is available in diff erent length, size and diameter. In addition, the button head socket screws have the following specifi cations are ISO: 7380, Dia - M 3 to M 12 and also available in stainless steel.

Rajendra Kumar and CompanyDelhi Tel: 011 - 23274410, 65433131, 32904859, 23285420Email: rkc@rkct rades.com, [email protected]: www.rkct rades.com

Four-Wheelers HornsMINDA Acoustics Limited has developed horns right from fundamental horn

design stage. Range of horns are HN9 with 90mm dia disc horn-12V/24V , Trumpet Horn -12V/24V, K95 with 95mm dia disc horn-12V/24V, K90 with 90mm dia disc horn-12V/24V, D82 with 82 mm dia disc horn, SD7 with 70 mm dia disc horn-12V. All horns are available in high/mid/low tone. Electronic beeper is also available.

Minda Industries LtdGurgaon – Haryana Tel : +0124-2290-693/698/428Email: [email protected]: www.mindagroup.com

Automotive Sub AssembliesGOOD well industries are manufacturer and supplier of automotive sub assemblies. The automotive sub assemblies are used in the cars and many transportation items. Th e automotive sub assemblies are available for various automotive OEMs as well as ancillaries. Th ese highly effi cient and high performance automotive sub assemblies can be availed in various technical grades and specifi cations.

Good Well IndustriesFaridabad - Haryana Tel: +91-9910006282 / 9810006282Email : [email protected] Website: www.goodwellindustries.com

Cockpit Spray LemonTHE Sonax cockpit spray lemon cleans and maintains all car interior plastics. It has a dust-repellent eff ect. It is antistatic and even maintains wooden fi ttings. It brings a new shine and fresh fragrance to the cockpit. Th e Sonax cockpit spray lemon protects plastics against brittleness and is silicone-free.

Sonax GmbHNeuburg , Tel: +49-8431-530Email: [email protected]: www.sonax.com

The information published in this section is as per the details furnished by the respective manufacturer/

distributor. In any case, it does not represent the views of

Vertical LiftersTHE ATL vertical lifter is a telescopic lifting device for use with an XA workstation crane. It can lift loads up to 1,600 kilos outside the centre of gravity. Th is is available in either pneumatic or electric chain hoist models; this vertical lifting equipment is easily adaptable to one’s lifting needs. Th e telescopic guides allow

sway-free lifting. A smaller cycle time noticeably improves the productivity. Frequently recurring load manipulations can be performed easily, quickly, and with a very high level of precision.

Konecranes India Pvt LtdPune- MaharashtraTel: +91-020-40047470Email: [email protected]: www.konecranes.com


LIST OF PRODUCTS & ADVERTISERS’

Abs sensor cable/grommet ..................................................................FICAlternatives ......................................................................................11, 15Automotive Dealership Excellence Awards ............................................4Automotive sub assemblies ....................................................................49Batteries ............................................................................................11, 15Bearing housing .....................................................................................47Brake & clutch fl uids ..............................................................................48Brake pads ........................................................................................11, 15Button head socket screws .....................................................................49Car shampoo-cum-polish ......................................................................48Clutch bearing ........................................................................................23Clutch plates & cover assemblies .....................................................11, 15Cnc/vmc machines ............................................................................... BCCoating facilities ....................................................................................47Cockpit spray lemon ...............................................................................49Conical nozzle torches ...........................................................................46Dust cover ............................................................................................FICEngine bearings......................................................................................23Exhibition -Auto Mech’2012 ..................................................................6Exhibition -Auto Serve’2012 .................................................................25Exhibition- Engineering Expo ................................................................8Filter cleaning unit .................................................................................45Filters ................................................................................................11, 15Four-wheelers horns ...............................................................................49Fuel bowl .............................................................................................FICGasoline systems ..............................................................................11, 15Gear pumps ......................................................................................11, 15Gears components & assemblies ............................................................48Go-jack ...................................................................................................45Head shields ...........................................................................................46Heating solutions ................................................................................BICHeavy duty bike lift ................................................................................45Horns ................................................................................................11, 15Hydraulic bottle jacks ............................................................................46

Hydraulic parking lifts ...........................................................................46Hydraulic press .......................................................................................45Instant drying & curing technology for water based colour ...............BICKingpin bearings ....................................................................................23Laptop trolley .........................................................................................45Lighting ............................................................................................11, 15Lubricants .........................................................................................11, 15Mobile sevice van ...................................................................................45Paint protection fi lm ...........................................................................FICParts washer ............................................................................................45Pistons ....................................................................................................19Pistons & pistons rings .............................................................................3Relays ................................................................................................11, 15Seals ........................................................................................................47Security & surveillance systems .............................................................48Shift lever screen .................................................................................FICShock absorbers ......................................................................................47Socker observers .....................................................................................33Spark plug .........................................................................................11, 15Starter motor ....................................................................................11, 15Steering bearings ....................................................................................23Tool trolley .............................................................................................45Transmission bearings ............................................................................23Trnsmission jack .....................................................................................45Vehicle movers ........................................................................................45Vehicle security systems .........................................................................45Vertical lifters .........................................................................................49Wash systems .........................................................................................48Washdown station ..................................................................................47Waste oil disposer ..................................................................................45Wheel aligners .......................................................................................46Wheel bearings ......................................................................................23Wiper blades .....................................................................................11, 15

FIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No Advertiser’s Name & Contact Details Pg No

ADEA 4

W: www.adea.in

Bosch Limited 11, 15

T: +91-80-22999228

W: www.boschindia.com

Confederation Of Indian Industry 6

T: +91-124-4014060

E: [email protected]

W: www.jetfindia.in

Confederation Of Indian Industry 25

T: +91-44-42444555


W: www.ciiautoserve.in

Engineering Expo 8

T: +91-09819552270


W: www.engg-expo.com

Federal Mogul 19

T: +91-124-4784530


W: www.federalmogul.com

KYB Asia Co Ltd 33

T: +91-9871687888


W: www.kyba.co.th

Litel Infrared Systems Pvt Ltd BIC

T: +91-20-66300636


W: www.litelir.com

Lubrizol Advanced Materials India P FIC

T: +91-22-66027800


W: www.lubrizol.com

Oil Lube Systems 45

T: +91-129-2430786


Puja Fluid Seals Pvt Ltd 47

T: +91-20-27112016


W: www.pujaseals.com

Shriram Pistons & Rings Ltd 3

T: +91-11-23315941


Texspin Brearing Limited 23

T: +91-79-26937601


W: www.texspin.com

Yamazaki Mazak India Pvt Ltd BC

T: +91-2137-668800


W: www.mazak.com

Our consistent advertisersFIC : Front Inside Cover BIC : Back Inside Cover BC: Back cover

aftermarket - august 2012

Documents

authorised service stations

authorised service channels

service quality

passenger car service

f t e r

o t i v e

multibrand service stations

n e f o r t h e