Facebook has

845 million users.

There are now

1.2 billion mobile Web users worldwide.

Your Donors are Plugged In.

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“Nonprofits that use social fundraising increase results by up to 40%.”

— Frank Barry,

TechKnow speaker

A: Facebook

Twitter

LinkedIn

Pinterest

YouTube

Foursquare

Blogs

Webinars

The Cloud

Mobile Devices

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the donors?

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Get inspired at TechKnow 20Don’t miss what experts are saying about what’s new in social media and technology for the fundraising nonprofit world.

What do donors want?

Why do they give?

How can new web tools, social networks, and apps help?

Find out how fundraisers and nonprofit professionals are harnessing the latest technology and

trends to engage supporters through social media, technology, knowledge management and

marketing & communications.

Program ScheduleSunday, June 3, 2012

5:30 p.m. - 7:30 p.m.

AFP TechKnow Conference and

Planet Philanthropy Reception*

Monday, June 4, 2012

7:30 a.m. - 6:15 p.m.

AFP TechKnow Hub Open

8:00 a.m. - 8:45 a.m.

Continental Breakfast in

the AFP TechKnow Hub

8:45 a.m. - 9:45 a.m.

Opening General

Session – Carlos

Dominguez, Senior Vice

President, Office of

Chairman & CEO, Cisco Systems

9:45 a.m. - 10:00 a.m.

Power Break

10:00 a.m. - 11:00 a.m.

CONCURRENT

EDUCATION SESSIONS

Tale of the Tweet --

Using Social Media to

Build Motivated

Supporters Laura Howe, American

National Red Cross

Building Donor Loyalty Adrian Sargeant, Ph.D.,

International Fundraising

Consultant

The New Rules

of Social Learning

Dave Will, Peach New Media

11:00 a.m. - 11:15 a.m.

Power Break

11:15 a.m. - 12:00 p.m.

Learning Labs in the

AFP TechKnow Hub

12:00 p.m. - 1:15 p.m.

Lunch in the

AFP TechKnow Hub

1:15 p.m. - 2:15 p.m.

CONCURRENT

EDUCATION SESSIONS

Tale of the

Tweet-Using Social Media to

Build Motivated Supporters

(repeat) Laura Howe, American

National Red Cross

Turning Data into Dollars…

The Engagement Link Robyn Perlman, Core Strategies

for Nonprofits, Inc.

The Haves and the Have-Nots Loretta DeLuca, F

and David Coriale, Delcor

Technology Solutions, Inc.

Business Intelligence

Gets Social

Sterling Raphael, A

Taking Facebook

to the Next Level

Derrick Feldmann, Achieve

Presented by: Major Sponsor: Supporting Sponsor:

AFP TechKnow Hub

Get up close and personal with cutting edge

technology providers for an interactive experience

to learn effective practices and solutions!

Learn from the most influential people in fundraising about:

How to turn your data into dollars while building social capital with your supporters.

How organizations are using Facebook, Twitter and LinkedIn to raise money, bring in

volunteers and help build advocacy campaigns.

How nonprofits are using gamification to boost fundraising, engagement and connection.

How to create killer content and drive donations with blogs, webinars, video & more.

How you can use mobile to further engage your donors.

How the American Red Cross built one of the most successful social

media programs in the nonprofit sector.

How to create a mobile text giving campaign and much more!

* AFP is co-locating Tconference being held June 2-4. See website for reduced rate info.

now 2012!s new in social media and technology for the fundraising nonprofit world.

Program Schedule11:00 a.m. - 11:15 a.m.

Power Break

11:15 a.m. - 12:00 p.m.

Learning Labs in the

echKnow Hub

12:00 p.m. - 1:15 p.m.

Lunch in the

echKnow Hub

1:15 p.m. - 2:15 p.m.

T

TION SESSIONS

weet-Using Social Media to

Build Motivated Supporters

Laura Howe, American

National Red Cross

urning Data into Dollars…

The Engagement Link Robyn Perlman, Core Strategies

for Nonprofits, Inc.

The Haves and the Have-Nots Loretta DeLuca, FASAE,

and David Coriale, Delcor

echnology Solutions, Inc.

Business Intelligence

Sterling Raphael, Avectra Labs

aking Facebook

to the Next Level

Derrick Feldmann, Achieve

2:30 p.m. - 3:30 p.m.

CONCURRENT

EDUCATION SESSIONS

Engaging Donors

through Social Media

Amith Nagarajan, Aptify

Killer Content, Driving

Donations & Dedication

with Blogs, Webinars,

Videos & More

Eric Pratum, MBA, MA, Grizzard

Let’s Get Nerdy! Personal,

Professional or Both?

Cheryl Black, Convio

The New Engagement

Model is Mobile

Tonia Zampieri, Atlantic BT

Plug In! Hard-wiring

Relationships with

Social Media Marketing Alice Ferris, ACFRE

and Jim Anderson, Goal Busters

3:45 p.m. - 4:45 p.m.

Learning Labs in the

AFP TechKnow Hub

4:45 p.m. - 5:00 p.m.

Power Break

5:00 p.m. - 6:15 p.m.

“Meet-Up” Networking

Reception

Tuesday, June 5, 2012

7:30 a.m. - 1:30 p.m.

AFP TechKnow Hub Open

7:30 a.m. - 8:30 a.m.

Continental Breakfast in

the AFP TechKnow Hub

8:30 a.m. - 9:30 a.m.

CONCURRENT

EDUCATION SESSIONS

Performance Metrics

in Donor-Centered

Fundraising Penelope Burk, Cygnus

Applied Research, Inc.

Cloud Computing

for Nonprofits

Patrick Callihan, NPower PA

eme = rv (of + i) – (f + a):

A Proven Formula to

Optimize Email Campaigns

Tim Kachuriak, Pursuant

101 Social Media

Tactics for Nonprofits Melanie Mathos

and Chad Norman, Blackbaud, Inc.

Take Your Social Media

Program to the Next Level:

A Case Study of Change –

Challenges and Opportunities Karen Barnes, Pride Philanthropy

and Elisabeth Rubino,

Dekalb Medical

9:45 a.m. - 10:45 a.m.

CONCURRENT

EDUCATION SESSIONS

Everything is Mobile,

Don’t Miss out on the

Momentum of Mobile

Douglas Plank, MobileCause, Inc.

Gremlins in Your Database;

20 Suggestions for Better

Database Management

Jeff Gignac, CFRE, JMG Solutions

What is Your Excuse? Catherine Onyemelukwe, CFRE,

Mill River Collaborative

Get Your Mojo Workin’

Ann-Laura Parks, CFRE, South Arts

Social Media Measurement

that Actually Helps

Decision Making

Eric Pratum, MBA, MA, Grizzard

10:45 a.m. - 11:00 a.m.

Power Break

11:00 a.m. - 12:30 p.m.

Learning Labs in the

AFP TechKnow Hub

12:30 p.m. - 1:30 p.m.

Lunch in the

AFP TechKnow Hub

1:30 p.m. - 2:30 p.m.

CONCURRENT

EDUCATION SESSIONS

Social Networking, Fundraising

and the Successful Nonprofit, Ted Hart, ACFRE, Charities Aid

Foundation of America

Getting LinkedIn

to Your Donors

Anthony Pisapia, CFRE, NPower PA

Gamification: Using Game

Mechanics to Boost

Fundraising, Engagement

and Connection

Frank Barry, Blackbaud, Inc.

Listening and Managing

our Organization’s

Online Presence,

Mark Becker, Cathexis Partners

2:30 p.m. - 2:45 p.m.

Power Break

2:45 p.m. - 3:45 p.m.

Closing

General Session

Steve Wozniak, Apple Co-Founder

3:45 p.m.

Conference Closes

June 4 - 5 | Gaylord Palms, Orlando

Register Today! www.afptechknow.org

AFP is co-locating TechKnow with Planet Philanthropy, the annual Florida state conference being held June 2-4. See website for reduced rate info. * Program schedule subject to change