Download - AFPTechKnow Conference Brochure
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June 4
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“Nonprofits that use social fundraising increase results by up to 40%.”
— Frank Barry,
TechKnow speaker
A: Facebook
YouTube
Foursquare
Blogs
Webinars
The Cloud
Mobile Devices
Q:Where are
the donors?
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ew iPad!
Get inspired at TechKnow 20Don’t miss what experts are saying about what’s new in social media and technology for the fundraising nonprofit world.
What do donors want?
Why do they give?
How can new web tools, social networks, and apps help?
Find out how fundraisers and nonprofit professionals are harnessing the latest technology and
trends to engage supporters through social media, technology, knowledge management and
marketing & communications.
Program ScheduleSunday, June 3, 2012
5:30 p.m. - 7:30 p.m.
AFP TechKnow Conference and
Planet Philanthropy Reception*
Monday, June 4, 2012
7:30 a.m. - 6:15 p.m.
AFP TechKnow Hub Open
8:00 a.m. - 8:45 a.m.
Continental Breakfast in
the AFP TechKnow Hub
8:45 a.m. - 9:45 a.m.
Opening General
Session – Carlos
Dominguez, Senior Vice
President, Office of
Chairman & CEO, Cisco Systems
9:45 a.m. - 10:00 a.m.
Power Break
10:00 a.m. - 11:00 a.m.
CONCURRENT
EDUCATION SESSIONS
Tale of the Tweet --
Using Social Media to
Build Motivated
Supporters Laura Howe, American
National Red Cross
Building Donor Loyalty Adrian Sargeant, Ph.D.,
International Fundraising
Consultant
The New Rules
of Social Learning
Dave Will, Peach New Media
11:00 a.m. - 11:15 a.m.
Power Break
11:15 a.m. - 12:00 p.m.
Learning Labs in the
AFP TechKnow Hub
12:00 p.m. - 1:15 p.m.
Lunch in the
AFP TechKnow Hub
1:15 p.m. - 2:15 p.m.
CONCURRENT
EDUCATION SESSIONS
Tale of the
Tweet-Using Social Media to
Build Motivated Supporters
(repeat) Laura Howe, American
National Red Cross
Turning Data into Dollars…
The Engagement Link Robyn Perlman, Core Strategies
for Nonprofits, Inc.
The Haves and the Have-Nots Loretta DeLuca, F
and David Coriale, Delcor
Technology Solutions, Inc.
Business Intelligence
Gets Social
Sterling Raphael, A
Taking Facebook
to the Next Level
Derrick Feldmann, Achieve
Presented by: Major Sponsor: Supporting Sponsor:
AFP TechKnow Hub
Get up close and personal with cutting edge
technology providers for an interactive experience
to learn effective practices and solutions!
Learn from the most influential people in fundraising about:
How to turn your data into dollars while building social capital with your supporters.
How organizations are using Facebook, Twitter and LinkedIn to raise money, bring in
volunteers and help build advocacy campaigns.
How nonprofits are using gamification to boost fundraising, engagement and connection.
How to create killer content and drive donations with blogs, webinars, video & more.
How you can use mobile to further engage your donors.
How the American Red Cross built one of the most successful social
media programs in the nonprofit sector.
How to create a mobile text giving campaign and much more!
* AFP is co-locating Tconference being held June 2-4. See website for reduced rate info.
now 2012!s new in social media and technology for the fundraising nonprofit world.
Program Schedule11:00 a.m. - 11:15 a.m.
Power Break
11:15 a.m. - 12:00 p.m.
Learning Labs in the
echKnow Hub
12:00 p.m. - 1:15 p.m.
Lunch in the
echKnow Hub
1:15 p.m. - 2:15 p.m.
T
TION SESSIONS
weet-Using Social Media to
Build Motivated Supporters
Laura Howe, American
National Red Cross
urning Data into Dollars…
The Engagement Link Robyn Perlman, Core Strategies
for Nonprofits, Inc.
The Haves and the Have-Nots Loretta DeLuca, FASAE,
and David Coriale, Delcor
echnology Solutions, Inc.
Business Intelligence
Sterling Raphael, Avectra Labs
aking Facebook
to the Next Level
Derrick Feldmann, Achieve
2:30 p.m. - 3:30 p.m.
CONCURRENT
EDUCATION SESSIONS
Engaging Donors
through Social Media
Amith Nagarajan, Aptify
Killer Content, Driving
Donations & Dedication
with Blogs, Webinars,
Videos & More
Eric Pratum, MBA, MA, Grizzard
Let’s Get Nerdy! Personal,
Professional or Both?
Cheryl Black, Convio
The New Engagement
Model is Mobile
Tonia Zampieri, Atlantic BT
Plug In! Hard-wiring
Relationships with
Social Media Marketing Alice Ferris, ACFRE
and Jim Anderson, Goal Busters
3:45 p.m. - 4:45 p.m.
Learning Labs in the
AFP TechKnow Hub
4:45 p.m. - 5:00 p.m.
Power Break
5:00 p.m. - 6:15 p.m.
“Meet-Up” Networking
Reception
Tuesday, June 5, 2012
7:30 a.m. - 1:30 p.m.
AFP TechKnow Hub Open
7:30 a.m. - 8:30 a.m.
Continental Breakfast in
the AFP TechKnow Hub
8:30 a.m. - 9:30 a.m.
CONCURRENT
EDUCATION SESSIONS
Performance Metrics
in Donor-Centered
Fundraising Penelope Burk, Cygnus
Applied Research, Inc.
Cloud Computing
for Nonprofits
Patrick Callihan, NPower PA
eme = rv (of + i) – (f + a):
A Proven Formula to
Optimize Email Campaigns
Tim Kachuriak, Pursuant
101 Social Media
Tactics for Nonprofits Melanie Mathos
and Chad Norman, Blackbaud, Inc.
Take Your Social Media
Program to the Next Level:
A Case Study of Change –
Challenges and Opportunities Karen Barnes, Pride Philanthropy
and Elisabeth Rubino,
Dekalb Medical
9:45 a.m. - 10:45 a.m.
CONCURRENT
EDUCATION SESSIONS
Everything is Mobile,
Don’t Miss out on the
Momentum of Mobile
Douglas Plank, MobileCause, Inc.
Gremlins in Your Database;
20 Suggestions for Better
Database Management
Jeff Gignac, CFRE, JMG Solutions
What is Your Excuse? Catherine Onyemelukwe, CFRE,
Mill River Collaborative
Get Your Mojo Workin’
Ann-Laura Parks, CFRE, South Arts
Social Media Measurement
that Actually Helps
Decision Making
Eric Pratum, MBA, MA, Grizzard
10:45 a.m. - 11:00 a.m.
Power Break
11:00 a.m. - 12:30 p.m.
Learning Labs in the
AFP TechKnow Hub
12:30 p.m. - 1:30 p.m.
Lunch in the
AFP TechKnow Hub
1:30 p.m. - 2:30 p.m.
CONCURRENT
EDUCATION SESSIONS
Social Networking, Fundraising
and the Successful Nonprofit, Ted Hart, ACFRE, Charities Aid
Foundation of America
Getting LinkedIn
to Your Donors
Anthony Pisapia, CFRE, NPower PA
Gamification: Using Game
Mechanics to Boost
Fundraising, Engagement
and Connection
Frank Barry, Blackbaud, Inc.
Listening and Managing
our Organization’s
Online Presence,
Mark Becker, Cathexis Partners
2:30 p.m. - 2:45 p.m.
Power Break
2:45 p.m. - 3:45 p.m.
Closing
General Session
Steve Wozniak, Apple Co-Founder
3:45 p.m.
Conference Closes
June 4 - 5 | Gaylord Palms, Orlando
Register Today! www.afptechknow.org
AFP is co-locating TechKnow with Planet Philanthropy, the annual Florida state conference being held June 2-4. See website for reduced rate info. * Program schedule subject to change