Afghan Media Analysis – March 2015

Analysis are based on Electronic media (TV)

Insights

• Mediatrack record and monitor the TV transmission on 24/7 basis.

• Mediatrack monitor the top 15 TV Channels that covers more than 95% of total TV spend.

• In Afghanistan Government and Mobile Phone services categories are always remains at the top.

• Many Pakistani brands are operating in Afghanistan or its media releases from Pakistan like Unilever, Coke, Huawei, Samsung, etc.

• 6:00 PM to 10:00 PM is most popular and high rated time slots/

TOP 20 Categories

PHONE SERVICES

GOVERNMENT

CONSTRUCTION COMPANIES/MATERIALS

CHARITY ORGANISATIONS/WALFARE SERVICES

BANKS

PHONE SETS

JUICES / ENERGATIC/SHARBAT/SQUASHES

DETERGENT POWDERS

CARBONATED SOFT DRINKS

COOKING OIL & GHEE

READY TO COOK FOODS

SAUCES/MAYONIES/PICKLES

GAS/PETROL/LUBRICANTS/STATIONS

TRAVEL AGENCIES

SHAMPOOS

CHIPS AND SNACKS

TV SETS

AIRLINES

DIAPERS

BEAUTY CREAMS / BEAUTY MASKS

21%

14%

13%

5%

4%

4%

3%

3%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 20 Players

GOVERNMENT OF AFGHANISTAN

ETISALAT

MEMAR SHAHR CONSTRUCTION COMPANY

MTN

UNILIVER

AFGHAN TELECOM

ROSHAN CORPORATION

SAMSUNG ELECTRONIC

JAMIYAT HILAL AHMAR

THE COCO COLA EXPORT CORPORATION

GINSENG ENERGY DRINK

AZIZI BANK

UNICEF

SALAM TELECOM

KEHKASHAN BUILDER

SEHAT PRODUCT

HUAWEI MOBILE

AFGHANISTAN INTERNATIONAL BANK

HAYAT COOKING OIL & GHEE

SANYAI GHAZNAVI CITY

14%

9%

7%

5%

3%

3%

3%

3%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 20 Brands

ETISALAT

SCC BUILDER

AFGHAN POLICE DEPARTMENT

MTN

ROSHAN CORPORATION

AFGHAN TELECOM

GOVERNMENT OF AFGHANISTAN

SURF EXCEL

JAMIAT HILAL AHMER

COCA COLA

AFGHANISTAN REVENUE DEPARTMENT

MINISTRY OF HEALTH

GINSENG ENERGY DRINK

AZIZI BANK

UNICEF

SALAM TELECOM

KEHKASHAN BUILDER

MZ SAMSUNG GALAXY STAR

AFGHANISTAN INTERNATIONAL BANK

HAYAT VEGETABLE OIL

9%

7%

6%

5%

3%

3%

3%

3%

2%

2%

2%

1%

1%

1%

1%

1%

1%

1%

1%

1%

TOP 10 Programs by consumed time

POOL SIYAH

MERA BAKSHISH

SHUMA-O-MILLION

GUL SIYAH

WADI GARAK HAA

DA INTAZAR AFTABAQIBAT

SILA

AFGHAN STAR

QISA HAAI ZINDAGI

3%

3%3% 3%

2%2%

2%

1%1%

1%

TOP TV Channels by consumed time

ARIANA N

ATIONAL

TOLO

TV

1 TV

KHURSHID

SHAMSHAD

AREZU TV

TAMADO

N

LEMAR T

V

AYNA TV

NOO

R

20%

17%

15%

12%

10% 9%8%

5%

2% 2%

Airtime TrendHourly

0000-0100

0100-0200

0200-0300

0300-0400

0400-0500

0500-0600

0600-0700

0700-0800

0800-0900

0900-1000

1000-1100

1100-1200

1200-1300

1300-1400

1400-1500

1500-1600

1600-1700

1700-1800

1800-1900

1900-2000

2000-2100

2100-2200

2200-2300

2300-0000

1%1% 1% 1% 1% 0%

1%

5%

4%

5%4% 4%

3%

5% 5%

4% 4%

6%

8%

11%

12%

11%

2%

1%

Day Part Split by consumed time

AFTERNOON22%

EVENING14%

LATE NIGHT6%

LATE PRIME TIME3%

MORNING21%

PRIME TIME34%

Bank Category- Share of Spend

AZIZI BANK31%

AFGHANISTAN INTERNATIONAL BANK24%

BAKHTAR BANK19%

KABUL BANK12%

MAIWAND BANK8%

GHAZANFAR BANK3%

AFGHAN UNITED BANK3%

Telecommunication (Phone Services)

Share of Spend

ETISALAT42%

MTN24%

AFGHAN TELECOM15%

ROSHAN CORPORATION14%

SALAM TELECOM6%

Telecommunication (Phone Sets)

Share of Spend

SAMSUNG ELECTRONIC

62%

HUAWEI MOBILE28%

BLUE SONIC10%

THANK YOU

For query on DATA, please contact:Mediatrack Pakistan

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