afghan carpet presentation
TRANSCRIPT
Presented by:
• Ahmad Zia “Lodin”• Mohammad Sajjad “Azami ”• Habibullah Karim• Mohammad Zaman• Mirwais Zazai
Lay Out
• Introduction• Carpet Processing• Types of Afghan Rug• Places of processing• Markets for Afghan rugs• Global value chain of Afghan carpet• Market positioning
Cont……
• OTF Group• Understand Carpet Buyers Needs• Articulate Afghan Carpet Market
Positioning • Develop Action Guidelines• Tips for Buying an Afghan Rug• Conclusion
Carpet processing
Spinning the wool
Natural colors
Dyeing of wool
Drying of wool
Drawing of deign
Carpet weaving
Washing carpet
Cutting carpet
Available for use
Types of Afghan rugs
• Afghan or Daulatabad Rugs.• Shindand or Adraskand Rugs.• Baluch Rugs.• Kilims.• Mauri Rugs.• Baluchi Rug.
Markets for Afghani rugs
Tribal carpet.
• For their personal use
Internal market inside Afghanistan.
• All around Afghanistan
External market
• In global market
• (Hamburg,china,USA,UK,UAE,PAKISTAN.)
• The OTF Group (On The Frontier) is a private sector
• Create solutions to help firms discover new export markets and become globallycompetitive
• Brand identity: product’s aesthetics, quality of inputs, and value.
• Size matters more in the US; weave and price more in Germany.
• Afghanistan is well positioned with hand knotted, naturally dyed carpets, such as Chob Rung carpets
Understand Carpet Buyers Needs
Articulate Afghan Carpet Market Positioning
• Afghanistan should pursue a differentiation-based strategy
• This will require concerted focus on developing a quality product (design, inputs, value) and fostering reliable, high trust relations with buyers
Develop Action Guidelines
• Afghanistan will likely pursue two production models: an Integrated Production Facility (IPF) and a Distributed Production Network (DPN)
• Total NPV of 10 year cluster cash flow $84.8 M; required
investment of $83.8 M
Tips for Buying an Afghan Rug
Buyers should really take their time when deciding which wool Rug to purchase.
The following tips can help buyers choose the right Afghan rug.
• Decide on the Size
• Choose a Color of Motif
• Check the Construction
Conclusion
• Afghan carpet is a type of hand-woven floor-covering textile traditionally made in Afghanistan.
• An Afghan rug is a great investment, but also has a certain charm that can fit different styles and tastes.