advocacy: your new content marketing strategy
TRANSCRIPT
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ADVOCACY
Your new Content Marketing
strategy
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of marketers use
content marketing
as part of their
marketing and lead
generation
strategy.
88%
76% of marketers believe
they need to be
creating more
content in 2016 than
2015.
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FRANCESCA KRIHELY
@francium
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PROBLEM
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PROBLEM
Competitive market
Strong legacy vendors
Engaged community but
with no way to scale
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SOLUTIONLaunch a formal
advocacy program
Encourage our customers to
become the center of the
conversation by creating
content for and with us
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PLAN
REACH
ACT / EDUCATE
CONVERT
/CONTACT
ENGAGE
TACTICS
ADVOCACY
ADVOCACY
ADVOCACY
ADVOCACY
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3 KPIs
Production
Sharing
Leads
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PRODUCTION
METRICSPieces of content
Authors
Topics areas
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PROBLEM
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Content Production
GET YOUR ADVOCATES INVOLVED NOW
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SHARING
Social sharing
Consumption after sharing
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In 4 Months
Advocates drove over 50,000 website visits
through social sharing
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LEADS
How often do content
consumers turn into
leads?
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Track leads from Content Efforts
Leverage UTM codes or another system to
measure attribution
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3 KPIs
Production
Sharing
Leads
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TAKEAWAYS
Offboard content creation
to your advocates
Leverage your advocates
in disseminating content
Track and optimize how
leads convert
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QUESTIONS?
@francium