socxo_social advocacy marketing
TRANSCRIPT
www.socxo.com
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SOCIAL ADVOCACY – THE NEW NORM
2
Source: Gartner, Lab 42, Nielsen
The Facts
ONLY
15%
84%
77%
ONLY
3%
of people trust recommendations made
directly by the brand
of people trust recommendations from
people they know
of consumers are more likely to buy a
product when they hear about it from
someone they trust
of people try a new product after
viewing a sponsored social media
post
DRIVING FORCE BEHIND ADVOCACY MARKETING
Word of mouth
marketing has become
a gold standard for
recommendation
People trust only
peers, friends
and family
Brand perception is now
based on personalized
experience
Inbound marketing
brings more qualified
leads than traditional
marketing
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All Rights Reserved @SOCXO 20164
All Rights Reserved @SOCXO 2016
On Board Engage Amplify Convert
Get your Advocates (Employees, Customers, Partners & Fans) on SOCXO SaaS & Mobile Application
Encourage to Learn, Discover & Co-create Fresh & Engaging ContentCreate Employee Engagement
Generate Brand Presence, Conversions and LeadsCreate Brand Loyalty & Retention
SOCXO - Your Social Advocacy Platform
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Drive Thought Leadership Share Content into Social Channels to improve Brand Awareness
Transform Your Employees, Customers , Partners & Fans
As Trusted Brand Advocates
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SOCXO - Platform in ActionCreate &
CurateShare Content
and Amplify
Drive Thought
Leadership & ReachMeasure and
Reward
CURATION
APPROVAL
EMPLOYEES
CUSTOMERS
/ FANS
PARTNERS
CONVERT SALES
AND CUSTOMERS
REWARD ADVOCATES
BRAND
CONTENT
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All Rights Reserved @SOCXO 2016
How SOCXO Amplifies Content
Your Advocates Share ContentOn Their
Social Media Channels
Trusted Content gets moreSocial Engagement &
Conversions
INCREASESORGANICCONTENT
REACH
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All Rights Reserved @SOCXO 2016All Rights Reserved @SOCXO 2016
SOCXO Value Proposition
Pay per share model.ROI driven Pricing
SaaS and Mobile App – Integrations with CMS/CRM/Analytics
Gamification Engine for Rewards and Effective User Engagement
Increase Earned Media Value with Measured ROI on Conversions
Engaged employees, happy customersand trusted partners
Content Marketing and Advocacy Training(SOCXO Online Academy)
Value across Line of Business
Boost Social Selling,
Improve Sales
Closure
Sales
Increase Brand
Awareness, Drive
Conversions & Leads
Marketing
Enable Social Hiring,
Increase Employee
Engagement
HR
Drive Thought Leadership,
Nurture Company
Branding
Corporate
Communication
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All Rights Reserved @SOCXO 2016
SOCXO Benefits
Empower your Brand Ambassadors –Build Online Reputation
Facilitate User Generated Content and Brand Advocacy for Organic Reach
Unify Marketing Efforts – Influencer and Referral Marketing Programs onto SOCXO
Increase Organic Web Traffic and Lead Generation
Create Thought Leaders and Employee Engagement
Reduce Paid Media Marketing Spend
Increase Sales, Revenue & Profits
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Source: Weber Shandwick
Employees in Social Media
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Employees & Partners of socially engaged companies are..
more likely to align social media
engagement to more sales leads
more likely to
stay with their
company
more likely to feel
optimistic about
their company’s
future
more likely to
believe their
company is more
competitive
57% 20% 40% 27%
Source: Altimeter & LinkedIn Relationship Economics 2014
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All Rights Reserved @SOCXO 201613
CONTACT US
Get in touch with SOCXO team to learn how you can achieve the real benefits of running
an advocacy marketing program for your business.
www.socxo.com [email protected]
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO