advocacy marketing usc_discussion_topic_july12_2013
DESCRIPTION
Advocacy: Marketing, social media, & events promoting the library; OhioLINK’s User Services Committee Discussion – July 2013TRANSCRIPT
Advocacy: Marketing, Social Media, and
Events Promoting the Library
OhioLINK User Services CommitteeJuly 12, 2013
TWITTER #USCREF
VIDEO STREAM HTTPS://WWW.OHIOLINK.EDU/OSTAFF/VIDEO-BROADCAST.HTML
SLIDESHAREHTTP://WWW.SLIDESHARE.NET/LYNNLENART
Otterbein University
Allen Reichert
Featuring alumni
Popular tie-ins
And, of course, zombies…
Kathy Dobda
Cleveland State
Meet Your Personal Librarian Event
University of Cincinnati
Debbie Tenofsky
Information Literacy Month Research Challenges
Chinese New Year
Orientation
Orientation – Collaborating or Cheating
Miami University
Utilizing the Twitter API
Eli Sullivan presenting work of
Jason Paul Michel
Miami University Libraries
Why?
Provide proactive assistance to users
Create social rapport with users
Gain unique insight of user base
Gain honest, unfiltered user feedback
How?
php script, MySQL tables…
Identify & search “key” terms
Set geolocation parameters
More technical stuff…
What
Notable Interactions
Research Need
Social Capital/Rapport
User Feedback
User Feedback
Social Capital/Rapport
Information Need
~ 205 followers ~ 15 interactions/week
Future Developments
Develop a deeper set of keywords
Incorporate SMS notifications to subject specific librarians when relevant tweet is
recorded
Analyze data for user satisfaction / areas for improvement
More info?
Jason Paul [email protected]@jpmichel
Code:Query and store: https://gist.github.com/3846007Display: https://gist.github.com/3846055
WHAT THE LIBRARIANS SEE
http://dog.lib.muohio.edu/~jpmichel/apis/twitter/twitter_api_oxford_bootstrap.php
University of Akron Law
Lynn Lenart
Law Library posts on the Law School Blog
Blog announcements are emailed
to all law students once
a day.
http://blogs.uakron.edu/law/category/law-library/
Sample email that all students and law school staff receive- one per dayhttp://www.uakron.edu/law/library/archive_2013.dot
Phone & mobile device charging stationhttp://www.kwikboost.com/
Bowling Green University
Vera Lux
The Inspiration
Ride the Falcon event
“It was our most successful social media project.”
Result“We gained many twitter followers and FB likes because students were much more likely to share their photos and tag
themselves. “
Links to the Facebook page
https://www.facebook.com/photo.php?fbid=10151186171112634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
https://www.facebook.com/photo.php?fbid=10151185119827634&set=pb.117251392633.-2207520000.1373468000.&type=3&theater
This summer’s social media project
Connect with retired staff and alumniFilling in the library’s Facebook timeline with
photos and tidbitsBack to the library’s origination in 1914
https://www.facebook.com/BGSULibrary
THANK YOU