advocacy through the media.ppt

7/27/2019 Advocacy through the media.ppt

1/25

26. October 2005

Czech Donors Forum

Advocacy through the media


2/25

Czech Donors Forum

The Czech Donors Forum (CDF) is a non-profit

initiative, which provides support and

leadership to the donor community in the CzechRepublic. Its mission is to support the

development of organized philanthropy and to

serve the Czech donor community (360

foundations, 900 foundations withoutendowment, corporate and community donors)


3/25

CDF central spheres of interest

consolidation of foundations and endowment

funds

creation of conditions favorable for corporategiving

improvement of the legal environment of

philanthropy, namely the advocacy of the

possibility to allocate 1% of tax

promoting best practice


4/25


5/25

Reasons of creating 1 % Project

Major foreign donors leaving the Czech

Republic To find new local and more balanced

resources of support for NGOs

To diversify NGOs income

To strengthen position of non-profit

sector in the society


6/25

CDF roles

Elaborate 1 % law Getting consensus

Campaign and advocacy


7/25

Elaborate 1 % Law In 2003 CDF sets the Legal group of experts

Legal group prepared the legal basis of the 1%

Law (the Amendment to Income Tax Law)

CDF prepares analysis of the political

background, economical analysis, experiencesfrom the CEE

In 2004 CDF passes 1 % Law to the legislative

process


8/25

Getting consensus

CDF sets the Advocacy and Communication

groups Advocacy group prepared the strategy of

promotion

Communication group prepared the campaignstrategy


9/25

The communication campaign

and advocacy

Two main goals

Inform NGOs, media, political representatives (media

campaign)

Promote the 1 % Law (negotiation with the

government boards, political representatives)


10/25

Communication campaign

1 % for better life


11/25

Target groups of the campaign

NGOs

Media

Politicians

Tax offices Ministry of finance


12/25

Methods of the campaign

Internet

(www.rozhodni.cz)

Press information Public opinion

research

Radio, TV

Newspapers

Seminars, conference

Individual meetings(NGOs, politicians)

Print materials

(leaflet, brochure)


13/25

Public opinion research

In June 2005 CDF carried out public opinion

research

509 respondents in age 1569 years Question Would you like to have an option to

allocate 1 % from your taxes to public benefit

NGO?

More than 50 % of respondents said yes (54%

of themwomen, 46 %man)


14/25

Advocacy

Creating Initiative for 1 %

Negotiation with the Ministry of finance Negotiation with the Government (council

committees)

Negotiation with single political parties


15/25

Initiative for 1 %

The Initiative for 1 % is an informal grouping

of non-governmental non-profit organizations,which support the implementation of the

option to transfer 1 % of personal income tax

(by physical entities) for public benefit

activities.


16/25

The arguments of the advocacy

1% adoptionis political statement

1 % distributionmechanism of minimumload for the Tax offices administration

1 % involves the citizens to the public policy

1 % brings new local sources for NGOs


17/25

DMS project


18/25

What is DMS

DMS means a donating SMSstandard servicebranded as Donors Message Service

DMS is a traditional public collection using themodern technologies

DMS is implemented by CDF for all NGOs in theCzech Republic


19/25

DMS and VAT

From technical reasons DMS is burden with

VAT

prepaid cardsVAT is charged upon creditpurchase regardless of purpose or later use

Contractpossibility to separate

Law on VAT and Law on Donations Tax

donations are tax exempted


20/25

DMS and VAT

Operators and CDF set to solve VAT issue and

initiated cooperation with Finance Ministry

DMS public campaigns Tatra Mountains and

Tsunami brought public attention and

awareness

Public pressure to solve the VAT issue (January

May 2005 the national newspapers 38 times

published VAT issue)


21/25

Advocacy

Operators and CDF put together Expert Group

Members of Expert Group1 tax consultant

from each operator and representative ofauditors company from big 4

Preparation of VAT issue solution:

shortterm

longterm


22/25

Shortterm solution

Refund of VAT (collected from public

campaigns) by the Government was proposed

by CDF and achieved in the form of exceptionalstate subsidy for NGOs organizing campaigns

Government committed by Act to prepare long

term solution


23/25

Longterm solution

Expert Group elaborated Amendment to VAT

Law together with the Finance Ministry

Amendment was presented to the House of

Representatives and approved


24/25

Reasons of successful

advocacy From the beginning of DMS project CDF

pressed to solve VAT issue

CDF insisted on publishing the price of DMSapart from VAT (30 CZK+VAT) to inform

about this the wide public

Big public pressure

CDF and all the 3 operators joined in solving

VAT issue


25/25

More information on the legal

program

www.donorsforum.cz

advocacy through the media.ppt

Documents