advocacy and philanthropy through new media
TRANSCRIPT
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Advocacy & philanthropy through
new media
Antony Mayfield : : iCrossing 09.11.09
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TRENDS
New media.
How new do you want it?
http://bit.ly/UHbbD
"When it comes to technology futures, we're all drunks, always looking in the wrong place."
@jjn1!
Which is why we thought new media would be like the old
Image: (cc) katmere
with added flashing lights
Kevin Kelly...
http://bit.ly/8h04u
...think of the web as an expanding sphere
Image: (cc) fdecomite
Image (cc) dominik99
...disrupQng and absorbing everything it touches
...and at the moment it is touching our lives, our relaQonships
...which (for now) we call social media
Image: Bestario.org
...mainstreaming
SELF-‐ORGANISING
http://bit.ly/lSAHa
“What if you build a service that is mobile, social, and real-‐Qme?
Well that's a big opportunity folks and I've been seeing quite a few entrepreneurs doing
exactly that.”
@fredwilson!
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INNOVATION
acceleraQon of innovaQon
http://bit.ly/2jVYGG
calls for developing ahead of the curve
http://bit.ly/JzbEu
Image: (cc) Was a bee
means anything is possible
think of a tool and it is probably there
Image: (cc) jesse_sneed
or can be built at a low-‐cost
which is why ideas
rather than technology
is what wins.
h^p://bit.ly/philanth
Kiva
GreatNonProfits.org
Vi^ana
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ADVOCACY & INFLUENCERS
...channels to networks...
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/ Stability to complexity / Speed / Scale / Geography / Longevity / InteracQon / Complex user behaviours
/ New models and frameworks required
Challenges...
...conQnue and accelerate
A^enQon markets...
We are in the complexity game...
“My influence really is wildly overstated by journalists who could take the trouble to see that I am more oden behind the curve than ahead of it, more oden reacQve than proacQve.”
http://bit.ly/35AHsW
http://bit.ly/VgnzR
Duncan Wa^s talks about “accidental influencers”
Eric Sun tested it out with 262,985 fan pages in Facebook
http://bit.ly/2u88xd
Of 70,000+ fans...
Image (cc) jamescridland
...70% were already in the same cluster
Image (cc) dominik99
...15% were “start points”
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SOCIAL WEB
LITERACY
Strategic Organisational
Tactical Personal
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@hrheingold!
WEB LITERACY
/ A^enQon
/ PartcipaQon
/ CooperaQon
/ Crap detecQon
/ Network awareness
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/ Understand your networks
/ Be useful to your networks
/ Be live in your networks
ENGAGEMENT PRINCIPLES
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TACTICALTECH.ORG http://www.tacticaltech.org/
BETH’S BLOG http://beth.typepad.com/
BRANDS IN NETWORKS http://bit.ly/icbrands
3 USEFUL LINKS
45 47
Tel: +44 1273 827 721
Email: [email protected] Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk www.antonymayfield.com
Twitter: @amayfield @icrossinguk
Thank you