Advocacy and Persuasion

Applying New KnowledgeNorthwestern High School

Mr. Medoff and Mrs. Avery

1/30/12 – 2/3/12

Day 1 Day 2 Day 3 Day 4 Day 5

Objective (day 1)

Students will Confirm understanding after reading, viewing, and/or listening to a text Determine the critical or central idea(s) of a text Use during-reading strategies appropriate to both the text and purpose

for reading by visualizing, making connections, and using fix-up strategies such as re-reading, questioning, and summarizing

Analyze writing strategies as they apply to print text

In order to Re-read “Dear Board of Education” Identify a speaker’s argument in a text Define and identify methods of persuasion in “Dear Board of Education” Examine writing strategies used to create persuasive arguments

through quick writes

Warm-Up (day 1)

1. Read the assignment for your quarter 3 culminating project:

Write an advocacy letter to a person or organization of influence to persuade them to accept your idea(s) or belief(s).

2. What issue do you want to write about? What person or organization could you write to in order to make a difference?

IW: Quick Write

What are some ways that you can persuade through writing?

WG: Quick Write Responses

WG: Share Sentences

Now, let’s re-read “Dear Board of Education.”

In pairs, identify one significant sentence that reveals the speaker’s argument [not from the first two paragraphs].

PW: Re-reading

Quick Write: Stop and Think (RWN)

How did you decide which sentence to select? Which sentences shared in class helped you make sense of the

writer’s argument? Why?

IW: INDEPENDENT CHARTING (RWN)

Copy and complete the chart below.Identify three significant sentences in the text.1.

2.

3.

Explain how each sentence persuades the reader.1.

2.

3.

GW: Significant Sentences

Identify three significant sentences in the text.1.

2.

3.

Explain how each sentence persuades the reader.1.

2.

3.

Take two minutes to share your chart with your small group members. Be sure to engage in accountable talk.

IW: Copy the Chart (RWN)

Significant Moment (Example

from the text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the author’s

purpose, argument and

audience?

IW: “Letter to the Board”

Read the paragraph. Note the sections in red

Last month, my father was rushed to the hospital with a heart attack at 9am. Everybody was worried that he wasn’t going to live. They took him to Memorial Hospital where he had several more heart attacks. My mom tried to call the school all morning to get in touch with me but the phones were busy every time she tried. I was in biology dissecting frogs while my father was dying.

PW: Complete the Chart

1. With a partner, complete the chart about the first paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

WG: Complete the Chart

1. Let’s discuss the chart about the first paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

IW: Quick WriteWhy is diction important in this paragraph?

How Does it help create pathos?

Last month, my father was rushed to the hospital with a heart attack at 9am. Everybody was worried that he wasn’t going to live. They took him to Memorial Hospital where he had several more heart attacks. My mom tried to call the school all morning to get in touch with me but the phones were busy every time she tried. I was in biology dissecting frogs while my father way dying.

PW: Quick Write With a partner, share your answer to the

following quick write:

Why is diction important in this paragraph? How Does it help create pathos?

Last month, my father was rushed to the hospital with a heart attack at 9am. Everybody was worried that he wasn’t going to live. They took him to Memorial Hospital where he had several more heart attacks. My mom tried to call the school all morning to get in touch with me but the phones were busy every time she tried. I was in biology dissecting frogs while my father way dying.

WG: Quick WriteLet’s discuss this quick write as a class:

Why is diction important in this paragraph? How Does it help create pathos?

Last month, my father was rushed to the hospital with a heart attack at 9am. Everybody was worried that he wasn’t going to live. They took him to Memorial Hospital where he had several more heart attacks. My mom tried to call the school all morning to get in touch with me but the phones were busy every time she tried. I was in biology dissecting frogs while my father way dying.

IW: “Letter to the Board”

Read the paragraph. Note the underlined sections.

I am writing on behalf of students and parents who want you to rethink the ban on cell phones since this is the major way that parents communicate with their children. Safety is the major concern of parents who want their children to be able to contact them quickly and easily should they find themselves in a perilous situation. At other times, parents need to contact children because of a change of plans. This happens particularly in families where both parents work or where the parents have separated. Sometimes parents need to get in touch with children to let them know that they have to go somewhere else after school.

PW: Complete the Chart

1. With a partner, complete the chart about the second paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

WG: Complete the Chart

1. Let’s discuss the chart about the second paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

IW: Quick Write

Why do you think the author uses the words parents and children repeatedly in her letter

to the Board members?

PW: Quick Write

With a partner, share your answer to the following quick write:

Why do you think the author uses the words parents and children repeatedly in her letter

to the Board members?

WG: Quick Write

IW: “Letter to the Board”

Read the paragraph. Note the underlined section.There are many situations, particularly here in California, where children might be potentially in danger and could use the phone to get help. For example, if we had an earthquake or a lockdown, it would be important to contact someone beyond the school without having to go to the office. Or imagine the worse case scenario, a hostage situation, a terrorist situation or a Columbine or Beslan. In New York on 9/11, victims were able to communicate with families for the last time on their cell phones. The man on flight 93 used his phone from flight and let the world know what was happening on the flight. What if he had kept to the rules and observed the ban on cell phone use on planes? We would never have known what happened on the flight.

Rhetorical question

PW: Complete the Chart

1. With a partner, complete the chart about the third paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

WG: Complete the Chart

1. Let’s discuss the chart about the third paragraph of “Letter to the Board”

Significant Moment (Example from the

text)

How did this moment affect the reader?

Name that Method

Why is this method

appropriate to the

author’s purpose, argument

and audience?

IW: Quick WriteWhat was the writer trying to do when she

asked the rhetorical question:

What if he had kept to the rules and observed the ban on cell phone use on planes?

PW: Quick Write

With a partner, share your answer to the following quick write:

What was the writer trying to do when she asked the rhetorical question: What if he had kept to

the rules and observed the ban on cell phone use on planes?

WG: Quick Write

Exit Slip

Will going through the rest of the “Letter to the Board” paragraph by paragraph help you with creating

your own persuasive essay?

Explain.

Homework (due Thursday)

Write the introductory paragraph for your persuasive essay.

You must have: Grabber Transition Thesis

Objective (day 2)

Students will Confirm understanding after

reading, viewing, and/or listening to a text

Determine the critical or central idea(s) of a text

Use during-reading strategies appropriate to both the text and purpose for reading by visualizing, making connections, and using fix-up strategies such as re-reading, questioning, and summarizing

Analyze writing strategies as they apply to print text

In order to Read two persuasive essays Identify a speaker’s argument

in a text Define and identify methods

of persuasion in two persuasive essays

Examine writing strategies used to create persuasive arguments

Warm-Up (day 2)

What two aspects of persuasion are difficult to understand?

Why?

Reviewing Persuasion

Persuasive Writing ReviewWatch the following video:

Keep in mind the following questions:

1.Does this video help you understand persuasion better than the video about Ari and his mother?

2.Why or why not?

WG: Quick Discussion

How does this video attempt to target the audience [you

guys] effectively?

Gallery Walk1. On the walls you will see five different

stations.

2. At each station, you will see two different paragraphs.

3. Station 1 has the introduction paragraph for two different essays; station 2 has the first body paragraph for two different essays, stations 3 has the second body paragraph for two different essays…

4. You will be given a graphic organizer to guide you through each station

The Chart

For each paragraph: you willSummarize [just a sentence]

Identify persuasive appeal

Persuasive? Why or why not.

So which one is better??After you complete the graphic organizer

for that paragraph, you will vote for one of them.

Take a post-it, write YOUR NAME on it, and stick it on the side with the paragraph that you thought was better

1 2Which is better?

Objective (day 3)

Students willConfirm

understanding after viewing a non-print text

Determine the critical or central idea(s) of a text

Analyze persuasive strategies as they apply to a non- print text

In order to

Analyze Super Size Me

Identify and differentiate methods of persuasion in Super Size Me

Examine writing strategies used to create persuasive arguments

Warm-Up Do you like fast food? Why/ Why not?

Why do you think fast food restaurants like KFC and McDonald’s are popular with youngsters and children?

Super Size MeEthos Logos Patho

sAs you watch the non-print text, identify at least 6 examples of logos, ethos, and pathos.

A: Ethos

C: Pathos

B: Logos

D: None of the Above

50:50

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$1 Million$500,000$250,000$125,000$64,000$32,000$16,000$8,000$4,000$2,000$1,000$500$300$200$100

For $1,000,000

What rhetorical appeal did we just see?

Exit Slip

How can I help make writing persuasively seem more fun and less like a boring assignment?

I know everyone likes to talk and get their own way, so help me turn that into writing tasks.

Objective (day 4)

Students willApply concepts of

persuasive writing strategies

Create visual representations of persuasive writing strategies

Analyze persuasive strategies as they apply to a non- print text

In order toCreate an

advertisement for McDonalds using ethos, logos, and pathos.

Create an advertisement warning of the dangers of McDonalds products using ethos, logos, and pathos.

Analyze Super Size Me

Warm-UpWill you ever go to McDonalds again after seeing

the potential health dangers in Super Size Me?

If you say NO, what was it that Morgan did to persuade you the most? Explain.

If you say YES, does that mean Morgan was not persuasive? Explain.

IW: Advertisement Comparision

1. get a piece of paper. 2. Fold it in half [hamburger style]

On the LEFT

Create an advertisement in SUPPORT of McDonalds.

You must use at least one example of ethos, logos, and pathos for this advertisement.

Label each example on the advertisement

On the RIGHT

Create an advertisement AGAINST McDonalds.

You must use at least one example of ethos, logos, and pathos for this advertisement

Label each example on the advertisement

Advertisement Comparison Rubric

For full credit you must:

Clearly establish what is being

advertised for in each advertisem

ent

Use clear, colorful images

Utilize ethos,

logos, and pathos in

each advertisem

ent

Label each persuasive strategy

20 points 20 points 60 points 30 points

IW: Exit Slip

What is the most persuasive reason for NOT eating McDonalds that you have seen from Morgan [from Super Size Me]

Objective (day 5)

Students willProve comprehension

of persuasive writing strategies

Critique visual and textual representations of persuasive writing strategies

Analyze persuasive strategies as they apply to print and non-print text

In order toApply concepts of

ethos, logos, and pathos during Persuasive Jeopardy

Create a persuasive paragraph on a topic of interest.

Connect persuasive writing strategies and students’ lives

Warm-Up (pd. 4)

Come in quietly and sit down.

NO more than 6 people in each row.

[7 if all other rows are filled up].

Write down an example of logos.

Jeopardy

Warm-UpDefine the three persuasive

strategies.Give an example for each

one.

ARE YOU READY!?!?!?!

Jeopardy!!!

IW: Exhibit Comprehension

Write THREE separate paragraphs. 1 on ETHOS. 1 on PATHOS. 1 on LOGOS Persuade me of anything you want [school

appropriate]

For full credit in each paragraph, you must:

Use at least three

examples of the

persuasive strategy

Explain why you used each example of the

strategy [ for example, in the

pathos paragraph, explain why each

example you use is pathos]

Have a clear topic

sentence, body

sentences, and

conclusion

Use comple

te senten

ces

30 points 30 points 20 points 20 points

IW: Exhibit Comprehension

Write ONE complete, thorough paragraph Use at least one example of ETHOS, one

example of PATHOS and one example of LOGOS

Persuade me of anything you want [school appropriate]

For full credit in each paragraph, you must:

Use at least one of each persuasive strategy to

persuade me of your point

Explain why you used each example of the

strategy [ ex: for pathos, explain why

your example is considered pathos

Have a clear topic

sentence, body

sentences, and

conclusion

Use comple

te senten

ces

30 points 30 points 20 points 20 points