Rhetoric is “the faculty of discovering any particular case all of the available means of

persuasion.”-Aristotle

BackgroundIn the fourth century B.C., Aristotle identified

the three key elements of a persuasive argument.

They are as follows:LogosPathosEthos

Aristotle’s Model of CommunicationA writer should…

1) LogosThe logic of an argument

The argument has to make senseThe argument has to be logical, well

supported, and within the realm of the audiences experience

2) PathosThe emotion of an argument

Should appeal to the emotions of the audienceArguments should be supported with concrete

examples to show the audience that the speech can directly relate to them or people like them.

3) EthosThe credibility of the speaker

The speaker needs to be believable, credible, charismatic and trusted by the audience.

From Aristotle’s model, we get the three basic appeals:Logical appealEmotional appealEthical appeal

Logical AppealLogical appeals focus on facts in order to

persuade the audience's brain that the writer’s opinion is correctStudents who are choosing a new school

should come to PCHS because we were 1 of 30 high schools who had over 90% of its students pass the Georgia High School Graduation Test in all four content areas.

Emotional AppealEmotional appeals attempt to persuade the

audience’s heart of the writer’s opinion.If a student attends PCHS, he or she will

achieve new levels of success which will result in a confident, happier individual with an improved self-esteem.

Ethical AppealEthical appeals target the audience’s sense of duty or of right and wrong.

It is our responsibility to make sure every student is provided with a positive learning environment, which can be found at PCHS.