what are persuasive appeals? what is rhetoric?what is rhetoric? rhetoric is the art of persuasion....

Understanding Persuasive Appeals

Ethos, Pathos, and Logos

What are Persuasive Appeals?

What is Rhetoric?Rhetoric is the

art of persuasion.

The goal of persuasion is

to change others’ point of view or to move others

to take action.

What is Rhetoric?

Rhetoric (n) - the art of speaking or writing effectively (Webster's Definition).

According to Aristotle, rhetoric is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.

What is Ethos?

Ethos: (Credibility) or ethical appeal, means convincing by the character of the author. Using ethos means the writer or speaker appeals to the audience’s sense of ethical behavior.

The writer or speaker presents him or herself to the audience as credible, trustworthy, honest and ethical.

“I am an ethical expert, so believe what I say.”

What is Pathos?

Pathos: (Emotional or motivation) means persuading by appealing to the reader's emotions by using vivid language, emotional language and numerous sensory details.

What is Logos?

Logos: (Logical) means persuading by the use of reasoning or logic. This type of appeal is used to support a claim. Logos is an argument based on facts, evidence and reason. Using logos means appealing to the readers’ sense of what is logical.

Symbols for

Logos, Ethos, and Pathos

Logos = HeadEthos = Hand

Pathos = Heart

Pathos

Let’s Practice!

You are going to watch several television commercials.

Your task is to decide what persuasive appeals are being used in the following commercials.

More than one persuasive appeal can be used.

Good Luck! Here we go!

What is the Persuasive Appeal?

Ethos?

Pathos?

Logos?

Lesson Reflection

How did you do on evaluating the persuasive appeals in each television commercial? Which ones gave you the most trouble? Use short answer response format.

Which commercial stands out the most? Why do you think it does? What persuasive appeal(s) did it have? Use short answer response format.

Choose two commercials and identify the purpose of the commercial. Then analyze how the the words, images, sounds and persuasive appeals impact the purpose. Use short answer response format.

Which commercial is the most effective? Why do you think it is the most effective? Use short answer response format.

How do persuasive appeals fit within your independent study imovie? How you can use these with your audience? Which appeals would be appropriate to use with your topic?

Let’s Review!

Ethos = Ethics / Image

Ethos is an argument based on character.

The writer or speaker presents him or herself to the reader as credible, trustworthy, honest and ethical.

Let’s Review!

Pathos = argument based on feelings

Using pathos means appealing to readers’ emotions and feelings.

Let’s Review!

Logos = logic

Logos is an argument based on facts, evidence and reason.

Using logos means appealing to the readers’ sense of what is logical.

Pathos, Ethos, Logos

what are persuasive appeals? what is rhetoric?what is rhetoric? rhetoric is the art of persuasion....

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