Advocacy and Persuasion UnitBuilding Background Knowledge

Northwestern High School

Mr. Medoff and Mrs. Avery

1/24/12 – 1/27/12

Day 2

Day 1 Day 3

Day 4

Objective (day 1)

Students will: Analyze non-print texts Connect new information and prior knowledge Compare and contrast interpretations of non-print texts with

classmates’ interpretations Connect non-print texts to own circumstancesIn order to: Define advocacy Draw conclusions from video advocating support for the homeless Draw conclusions from video advocating gun control Draw conclusions from advertisement in support of preventing

drug use Analyze advocacy as it relates to the three videos Discuss influence of the three videos

Warm-Up (day 1)

Advocates and Supporters ofFirearm Ban

Legal Advocate for the Homeless

• The advocates want laws passed to ban firearms.

• This advocate wants people to be more considerate of the homeless citizens.

Carefully examine these images and titles.

What do you think advocate means?

PW: Discuss AdvocacyGet into partners

Discuss the warm-up; what do you think advocate means?

Advocate (RWN)(Noun) A person who speaks or writes in support or defense of a person, cause, etc.The advocate of peace hates violence.

(Verb) To speak or write in favor of; support or urge by argument; recommend publicly.He advocated higher salaries for teachers.

(Issue 1):Food Not Bombs Watch the following video clip:

Homelessness vs. City hall

Answer the following questions:

1. What is being advocated for?2. Who are the advocates?

Homelessness vs. City hall

WG: Food Not BombsLet’s discuss advocacy as it relates to the video

1. What is being advocated for?2. Who are the advocates?

(Issue 2): Preventing Gun Violence Watch the following video clip:

Homelessness vs. City hall

Answer the following questions:1. What is being advocated for?2. Who are the advocates?

Former Athlete Against Gun Violence

WG: Preventing Gun ViolenceLet’s discuss advocacy as it relates to the video

1. What is being advocated for?

2. Who are the advocates?

(Issue 3): Above the Influence Watch the following video clip:

Homelessness vs. City hall

Answer the following questions:

1. What is being advocated for?2. Who are the advocates?

Dogs do not want you to do drugs

WG: Above the InfluenceLet’s discuss advocacy as it relates to the video

1. What is being advocated for?

2. Who are the advocates?

IW: What is being advocated? (RWN)

1. Describe what is happening in this image.2. Based on your description, what is being

advocated for?

PW: What is being advocated?Get into partners

Discuss what is being advocated for in the previous image

WG: What is being advocated?Let’s discuss what is being advocated for in the image

below

IW: Quick Write (RWN)Did any of the advocates from issues 1, 2,

or 3 persuade you to support their issue?Issue 1: Homelessness Issue 2: Gun Violence

Issue 3: Drug Use

• If yes, how?

• If no, what could they have done differently to persuade you?

PW: Share QW Response

1. Find a partner.

2. Share your QW response; Did any of the advocates from issues 1, 2, or 3 persuade you to support their issue?

Exit SlipWhat is an issue that is important to you?

List three reasons why:

1. 2.3.

Objective (day 2)

Students will:Analyze print texts Access prior knowledgeCompare and contrast interpretations of print texts

with classmates’ interpretationsConnect print texts to own circumstancesIn order to:Define persuasionRead “Dear Board of Education” letterAnalyze persuasion as it relates to the letter and

students’ livesDiscuss how persuasion is prevalent in daily life

Warm-Up (day 2)

What do you know about persuasion?

(Hint) Think about what an advocate tries to do.

PW: Discuss PersuasionGet into partners.

Discuss the warm-up; what do you know about persuasion?

WG: Let’s Discuss

Persuade(Verb) 1. To prevail on (a person) to

do something, as by advising or urging: We could not persuade him to wait.

2. To induce to believe by appealing to reason or understanding; convince.

IW: Quick WriteIn the last few days, where have you

observed persuasion? Explain.

Were you persuaded? Why or why not?

PW: Charting Persuasion QWIn pairs, discuss your quick write responses.

Then complete the chart below:Who or what was doing the persuading?

How did the persuading take place?

What was the result?

Why was it a success or failure?

WG: Charting Persuasion QWLet’s discuss your quick write responses.

Then complete the chart below:Who or what was doing the persuading?

How did the persuading take place?

What was the result?

Why was it a success or failure?

WG: Charting Persuasion QWWhere do we find examples of

persuasion in daily life?What sort of things do people say, do, or write that you find

most persuasive?

IW: Quick WriteWhat are some of the

ways people can persuade in writing?

WG: Charting Persuasion Benefits

What are some of the ways people can persuade in writing?

IW: SSR: “Dear Board of Education”Silently read the provided letter, “Dear

Board of Education.”

While reading, answer the SSR Questions:

1. What is happening in the text?2. Who are the people involved in the text?3. What do you know about the people in the text?

PW: SSR Questions • Get into pairs

• Discuss the SSR Questions:

1. What is happening in the text?

2. Who are the people involved in the text?

3. What do you know about the people in the text?

WG: “Dear Board of Education”

Who or what is the advocate in the letter?

How is the advocate trying to persuade the

reader?

IW: Letter to the Board1. Pick an issue that you would like to see

the Board of Education change.

2. List THREE reasons why that change would be in the best interest of the student body.

3. For each reason, list a reason why somebody might disagree

IW: Letter to the Board

Reason 1: Reason 2: Reason 3:

Opposition 1: Opposition 2: Opposition 3:

Issue / Topic

GW: Exit Slip Advertisement 1. Get into groups of three2. Decide on a product you would like to

advertise.3. Discuss THREE ways you would

persuade someone to buy your product

Objective (day 3)

Students will:Analyze non-print texts Connect new information and prior knowledgeCompare and contrast interpretations of non-print texts with

classmates’ interpretationsUtilize new informationIn order to:Write a persuasive paragraphDefine ethos, logos, and pathosDraw conclusions from videos representing the rhetorical

appeals of pathos, ethos, and logosAnalyze and discuss the three persuasive strategies as they

relate to the three videosUtilize persuasive strategies to convince classmates

Warm-Up (day 3)

In writing, persuade your teachers not to assign a five-paragraph essay for homework tonight.

Reminder:

How to Write a

Paragraph

WG: TIME TO DECIDETHREE people must share their

responses to the warm-up.

If TWO out of the THREE responses are convincing, then you will not have to write a five paragraph essay this week.

Mrs. Avery will vote.

Persuasive Strategies

There are three types of persuasive strategies used in

arguments to support claims and respond to opposing arguments.

Pathos An emotional appeal Appeals to an audience’s needs,

values, and emotional sensibilities

Pathos: Animal Cruelty Commercial

Watch the following video:

Answer the following questions:1. How does this video attempt to use emotion to

persuade?2. Why [or why not] does that emotion persuade you

to support the advocate?

Animal Cruelty is BAD

WG: Animal Cruelty Commercial

Let’s discuss the questions:1. How does this video attempt to use

emotion to persuade?2. Why [or why not] does that emotion

persuade you to support the advocate?

EthosAn ethical appeal Claim based on the character,

credibility, or reliability of the writer

Ethos: Nike CommercialWatch the following video:

Answer the following questions:1. How does this video attempt to use

credibility / reliability to persuade?2. Why [or why not] does that persuade you to

support the advocate?

Nike Advertisement

WG: Nike Commercial

1. How does this video attempt to use credibility / reliability to persuade?

2. Why [or why not] does that persuade you to support the advocate?

Let’s discuss the questions:

LOGOSAn appeal to logic or reasonClaim based on a sufficient amount of

reliable evidence (logic, numbers, facts)

Logos: DirecTV CommercialWatch the following video:

Answer the following questions:1. How does this commercial attempt to use

reason to persuade?2. Why [or why not] does that attempt

persuade you to support the advocate?

DirecTV

WG: DirecTV Commercial

1. How does this commercial attempt to use reason to persuade?

2. Why [or why not] does that attempt persuade you to support the advocate?

Let’s discuss the questions:

Review: 3 persuasive StrategiesWatch the following video:

Define:

1. Pathos:_______________________________

2. Logos:_______________________________

3. Ethos:________________________________

PATHOS*LOGOS*ETHOS

GW: Persuasive Contest1. Get into groups of FOUR.2. The winning group will get a REWARD.3. Choose a recorder (person to write down the

team’s arguments).4. Discuss and list at least 5 reasons why your

group should be given the prize.5. Your group MUST use AT LEAST ONE appeal to

pathos, AT LEAST ONE appeal to ethos, and AT LEAST ONE appeal to logos.

6. You have TWELVE minutes to discuss and record your reasons.

GW: Persuasive Contest RubricFor full credit, your group must:

Explain 5 reasons why your group should be given the prize (50

points)Your group MUST use at least one

appeal to pathos, at least one appeal to ethos, and at least one

appeal to logos. (30 points)

Persuasive Contest Presentations

Let’s share our reasons.

While the other groups are sharing, be on the lookout for their use of ethos, logos, and pathos.

TIME TO VOTE

Objective (day 4)

Students will:Analyze non-print texts Connect new information and prior knowledgeCompare and contrast interpretations of non-print texts

with classmates’ interpretationsDesign a visual representation of persuasive strategiesIn order to:Define ethos, logos, and pathosDraw conclusions from advertisements representing the

rhetorical appeals of pathos, ethos, and logosAnalyze and discuss the three persuasive strategies as they

relate to the three advertisementsUtilize persuasive strategies to create an advertisement

Persuasive Contest Presentations(Period 3)

You have 5 minutes to complete your five reasons.

Then each group will present and we will choose a winner

Explain 5 reasons why your group should be given the prize (50 points)

Your group MUST use at least one appeal to pathos, at least one appeal to ethos, and at least one

appeal to logos. (30 points)

Persuasive Contest Presentations(Period 2 / Period 4)

Let’s share our reasons.

While the other groups are sharing, be on the lookout for their use of ethos, logos, and pathos.

TIME TO VOTE1. You will vote on the winner.

2. You may NOT vote for your own group

3. The recorder will write down the group number your group is voting for.

4. This is a SECRET ballot.

5. I will read the votes out loud.

Warm-Up (day 4)

Define the following terms:

Pathos:

Ethos:

Logos:

IW: Virgin Mobile Take a look at the advertisement:

1.How is this advertisement an example of logos?

PW: Virgin MobileWith a partner, discuss the question

about the image below.

1.How is this advertisement an example of logos?

WG

IW: Michelin Tires Take a look at the advertisement:

How is this advertisement an example of pathos?

PW: Michelin Tires With a partner, discuss the

question about the image below.

1. How is this advertisement an example of pathos?

WG

IW: Lebron James Take a look at the advertisement:

How is this advertisement an example of ethos?

PW: Lebron James With a partner, discuss the

question about the image below.

How is this advertisement an example of

ethos?

WG

SpongeBob Square PantsWatch the following video: (7:04 – 8:24)

Answer the following questions:1. How does SpongeBob attempt to use emotion to persuade?2. How can ethos be seen in this speech?

3. Does SpongeBob make a logical argument?

Sponge Bob Speech

WG: SpongeBob Square PantsLet’s discuss the questions:

1. How does SpongeBob attempt to use emotion to persuade?

2. How can ethos be seen in this speech?3. Does SpongeBob

make a logical (logos) argument?

GW: Persuasive Advertising1. Get into groups of 3.2. Create an advertisement promoting

a product of your choice.

IW: Persuasive AdvertisingAdvertisement must:

Advertise a product

Use clear and vivid images

Have a visible and

bold heading/slo

gan

Utilize at least TWO

strategies of persuasion

10 points 10 points 10 points 40 points

Exit Slip: Presentations Each group will have 3 minutes to

present their advertisement AND explain their two persuasive strategies.