Support and

Guidance 6Adverts

What are the key features

across the adverts?

The main feature of the stone roses

advert and the black keys advert is that

they are similar to album that they trying

to promote. They have the same colours,

fonts and layouts. This is so that consumers

can easily recognise the album. This is

something that I must replicate when

creating an advert

Who is the Brand Represented?

Both of albums represent the bands image and brand in the adverts. The stone roses advert contains the colour red, white and

blue. As they are famous for being a Brit pop band this would connote the bands brand

and image. The black keys band is represented with the magazines that are

mentioned on the advert. These magazines are associated the genre so people

associated them with the same genre. This is how there band is represented.

How is the Genre shown?

The genre is shown in both of the adverts.

On the advert they have comments from

magazines that are associated with the

genre such as NME and Mojo. If people

that see these comments from these

magazines then they will automatically

associate them with the genre.

Similarities

between the

adverts and

CD’s are clearly

identifiable.