advertising of an unknown product
TRANSCRIPT
Zandu Nityam ChurnaNirmal Anand
Zandu
The leading Indian Company in the segment of Ayurvedic Herbal Formulations and allied products since 1910
Zandu produces a range of over 350 health promoting products
Today, Zandu is a multi-product entity, comprising a group of companies.
Nirmal Anand
Emami acquires Zandu
Change in Management
Emami’s acquisition of a 27.51 per cent equity stake in ayurvedic pharma company - Zandu Pharmaceutical Works may hold good business potential given that Zandu’s product portfolio fits well with Emami’s in several respects.
Emami has increased it's stake in Zandu to 66.44%, and has completed its acquisition of the firm.
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Zandu Nityam Churna
Powder based laxative for relief from constipation, gas, headache.
Ayurvedic product which is absolutely free of harmful chemicals.
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Major Competition
Dabur Sat IsabgolSat Isabgol is finely powdered and pleasant-tasting.Sat Isabgol is more economical.
Kayam Churna
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What are the competitors doing?
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The mandate
• Brand Awareness
• Position it as a premium and lifestyle brand
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Target Market
• Middle class
• Upper-middle class
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Target group
• The achievers– Those who have achieved and
tasted the flavor of victory• Aspirers
– Who are ambitious.
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Sitting in the loo…thinking about Zandu!
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And creative juices start flowing smoothly…
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Clear stomach
Nirvana
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