Advertising Baby

Visual Rhetoric Maggie Taylor

• This advertisement was created in the early 2000s

• The Artist/Creator is unknown

• Advertising Baby is the title, it is describing how so many companies use babies to draw in a larger crowd of people.

Who is the audience the Ad is directed

toward?

Why would they choose them as their

audience?

The intended audience is parents in general

especially those who

have newborn babies or

young children.

What is the point of

view of this image?

Parents should be more cautious as to

what they allow their children to watch or listen to. The media

has a larger influence on kids of a young age than we give

them credit for. These babies that are

supposed to be born as “clean slates” are

being bombarded with new and media from birth. It is what they are used to so

they don’t think differently about it when they grow up.

What are some of the

different techniques

used?

• The background is solid black, the baby is the center focus of the picture.

• The baby is being held by the hands of what appear to be a mother and father.

• The baby looks happy with no worries even though there are tattoos all over its body.

• There are multiple logo emblems tattooed all over the baby’s body many of which are inappropriate for children.

• The parents hands are intertwined and working together to keep the baby’s body suspended in the air.

Why did they

choose to use these

techniques compared to others?

• The logo on the baby’s belly button is a brand of beer which most defiantly shouldn’t be advertised by a baby. This shows how even though parents may not realize it but by letting their children be exposed to these types of Ads it will be “programed” in them for the rest of their life.

•

• The hands of the parents are supporting the baby and they are the ones responsible for all the logos on his skin because they are allowing the child to be introduced to these things

• They used the baby who is very happy to show that the child is unaware of what is happening and how he is being influenced.

How does this advertisement appeal to

ETHOS ?

• The advertisement establishes Ethos by using brand names on the baby that everyone is familiar with and that are commonly used and high quality.

How does this image appeal to PATHOS?

• They establish pathos simply by using a baby as their center focal point. The baby appears to be smiling and happy which causes the viewer to feel happy and smile when they look at it.

How does this Picture appeal to LOGOS?

Logos is represented by the different logo emblems printed on the baby’s skin. They each represent something teenagers and adults would be interested in and clearly shouldn’t be associated with a baby. They are explaing how many companies now use children who are underage for the brand to advertise for them. This can unknowingly influence the baby’s development and thinking as he/she grows older.

Sources Cited"Final Class Entry ." Images in Action . N.p., 01 Dec 2001. Web. Web. 28 Feb. 2013. <http://imagesinaction-jocelyn.blogspot.com/2010_12_01_archive.html>.

Burke, Tim. "Advertising to children? Good or Bad?." Tim's Blog. UBC Blog, 26 Sep 2012. Web. Web. Feb 28, 2013. <http://blogs.ubc.ca/timburke/2012/09/26/advertising-to-children-good-or-bad/>.