ADVERTISING

History1964 Surgeon General’s

Report 1964 Federal Cigarette

Labeling & Advertising Act1988 Smoking banned on

airplanes1994 Indoor Clean Air Act1994 CEO’s testify before

Congress1998 Settlement with

Major Tobacco Companies2006 Indoor Clean Air Act

Strengthened

Youth & Tobacco

Higher Addiction Marijuana, alcohol or cocaine

Youth are more susceptible advertising

730,000 new underage daily smokers each year

900 million packs consumed by youth each year $2 billion to tobacco companies

Youth Becoming AddictedEach day 3,000 youth

become regular smokers1/3 will die prematurely90% start before legal

age5% of high school

seniors think they will be smoking in 5 years ….

75% of them are still smokers 5 years later

0% 50% 100%

5 YrsLater

HSSenior

Believe WillSmoke

Believe Won'tSmoke

Brand PreferenceMost heavily

advertised brands?Marlboro, Camel,

Newport

Flavored CigarettesCandy like flavors

strawberry, cherry, coconut

Brightly colored

Flavored CigarettesLiquid Zoo cigarettes

strawberry and vanilla flavor packs decorated with cartoon-

like images

Flavored Cigars & Cigarillos• Cigarillos and little cigars, which

are smaller in size than traditional large cigars, also use sweet flavors to attract new users.

• In addition to Phillies Cigarillos’ many flavors, an extension of this brand, called Sugarillos, offers the new option “when sweet isn’t sweet enough.” Phillies Blunts also come in many flavors such as banana, chocolate, peach, berry, and sour apple.

• Swisher, Inc. also offers a variety of fruit-flavored small cigars, sold as Swisher Sweets. (Campaign for Tobacco Free Kids, 2008)

Flavored TobaccoWith their colorful

packaging, various flavors, and frequent placement near candy displays in retail outlets, cigars can easily be mistaken for candy by adults and children alike. This display for White Owl flavored cigars was found at a gas station in Washington, D.C. in April 2006. (Campaign for Tobacco Free Kids, 2008)

Flavored Spit TobaccoSmokeless tobacco

products also have been introduced in a variety of candy flavors, such as grape, apple, vanilla, and berry blend. (Campaign for Tobacco

Free Kids, 2008)

Industry Targeting of Minority YouthNewport, which 80% of African-American youth

smoke, one of top three advertised brands

Between 2003-2004, Hispanic youth who smoke Newport increased by 26%

Avg. annual expenditures in magazines with high youth readership increased 13.2% for Newport during the two years following the Master Settlement Agreement

Tobacco industry continues to place ads in magazines with high youth readership: Ebony, Jet and Latina

Most Popular African-American Icon

Percent of Adults Reported Current Smoking by Race/Ethnicity, Utah 2002-2006 (Age-Adjusted)

Black/African American,

28.9

White, 11.3

Native Hawaiian, 8.8

Hispanic or Latino, 12.1

Asian, 9.5

American Indian, 18.5

0

5

10

15

20

25

30

35

Percentage

Source: Utah BRFSS

Camel Number 9 R.J. Reynolds spent tens of millions

of dollars on the research, development, launch, and marketing of Camel No. 9, a new brand extension targeting women and girls that was introduced in early 2007.

As part of its elaborate campaign launching Camel No. 9, R.J. Reynolds sponsored “ladies only” events at bars and clubs around the country. These parties featured free massages and manicures, the “Divine 9” pink martini and giveaway bags filled with free cigarettes and goodies such as cosmetics, jewelry and cell phone “bling.” (Campaign for Tobacco Free Kids, 2008)

Flavored CigarettesSeveral years ago, R.J. Reynolds

introduced Camel Exotic Blends, which came in flavors such as Twista Lime, Kauai Kolada, Margarita Mixer, Beach Breezer, Warm Winter Toffee, Winter Mocha Mint, Midnight Madness, and Bayou Blast, among others.

The ads pictured were found in magazines popular with youth, including Rolling Stone, Cosmopolitan, and Sports Illustrated. R.J. Reynolds continued marketing flavored cigarettes until 2006, when it signed a settlement with 39 state attorneys general to stop marketing specific flavors of cigarettes. (Campaign for Tobacco Free Kids, 2008)

Flavored Cigarettes2006 agreement specified R.J.

Reynolds could not use specific terms such as “sweet” and “creamy” to market any future flavored cigarettes in media accessible to the general public

Despite agreement, the company released Camel Signature Blends in mid-2007, describing these cigarettes using words such as “sweet apple-like flavor,” “toasted honey,” “creamy finish,” and “cocoa,” on its age-restricted Web site and in direct mail to consumers. (Campaign for Tobacco Free Kids, 2008)

Flavored CigarettesAnother disturbing aspect

of Camel Exotic Blends was the inclusion of a secret blue pellet hidden within the filter of these cigarettes.

No public health agency--and no consumers--knew the pellet was present, the chemicals it contained, its toxicity, or how the flavorings involved might contribute to youth initiation. (Campaign for Tobacco Free Kids, 2008)

Flavored CigarettesThe pictured pellet from

Camel Twist released dangerous chemicals when tested by researchers. (Campaign for Tobacco Free Kids, 2008)

Flavored Tobacco Awareness of the

flavored products translates into high rates of use among young smokers. (Campaign for Tobacco Free Kids, 2008)

Risk Factors for SmokingUnder the age of 19.Socioeconomic status, adults with less

education and lower income levels have higher smoking rates.

Utah survey’s found that the smoking rates among African American, Native American and Hispanic male adults are higher than the general adult population

Risk Factors for Spit Tobacco UseYouth who smoke cigarettes are 8 times more likely

to use smokeless tobacco; only 2% of non-cigarette-smoking youth report smokeless tobacco use.10

High School malesAmong racial/ethnic groups for adults – American Indians

and WhitesAmong racial/ethnic groups for youth – Whites and

HispanicsPeople living in Southern and North Central StatesPeople employed in blue collar occupations,

service/laborer jobs or unemployed