advanced twitter marketing strategies from sandra fathi

Advanced Twitter Marketing Strategies:Holding Contests, Giveaways and Other Ways to Increase Your Company's

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Sandra Fathi, President Affect Strategies

About Sandra Fathi

Advanced Twitter Marketing StrategiesSandra Fathi, President Affect Strategies

www.ExecSense.com ©ExecSense, Inc.

• Sandra Fathi, President & Founder Affect Strategies

• Public Relations, Marketing & Social Media Firm Specializing in B2B Technology and Professional Services

• Chair, PRSA Technology Section & Chair, New Media & Technology Committee for PRSA NY

• Prolific Writer on Social Media: DM News, O’Dwyers, PRWeek, PR Tactics, Bulldog Reporter

• Speaker & Instructor on Social Media: PRSA National Conference, PRSA-NY, T3 Conference, Vocus Users Conference, PR SourceCode Webinar Series, Media Relations Summit, etc.

PR & Marketing Web 2.0



• New Tools

• New Rules

• New Avenues

• New Target Audiences

• New Language

• New Influencers

• New Measurement

• New Timelines

• Same Strategic Approach

• Same Business Insight

• Same Core Skills

• Same (If Not More) Value

10 Reasons to Tweet



1. Generate Awareness

2. Seek & Create Media Opportunities

3. Foster Customer Loyalty

4. Launch Viral Marketing Campaigns

5. Manage Reputations

6. Promote Products and Services

7. Network with Customers

8. Extend Event Participation

9. Monitor Trends & Breaking News

10.Recruiting

8 Ways to Tweet



1. News & Information

2. Branding & Awareness

3. Customer Service & Support

4. Promotions & Coupons

5. Contests & Giveaways

6. Revenue Generation

7. Conferences & Events

8. Crowdsourcing & Focus Groups

Coupons Galore



DellOutlet: Customer Service



Gary Vee: Branding & Awareness



Jeff Pulver/140 Conference



Jet Blue: Revenue Generation



Jet Blue: Revenue Generation & PR



JetBlue: Branding & Awareness



Perez Hilton: Branding & Awareness



Shaq: Contests & Giveaways



Shaq & Sean



Case Study



Tasti D Lite: Contests, Giveaways



Tasti D Lite: Contests & TweetUps



Case Study



Meetups/TweetUps



Vitamin Water: Crowdsourcing/Focus Groups



Whole Goods: Promotions & Coupons



Winning on Twitter



Bank of America: Customer Service & Reputation Management



Murphy-Goode Rise

Murphy-Goode Fall



Twitter Program Outline



1. Goals & Objectives

Strategy

2. Benchmarks for Success

3. Message Themes

4. Tool

Identification/Implementation

5. Twitter Usage Policy

6. Training

7. Promotional Plan Development

8. Content

Identification/Development

9. Tweet Generation

10. Twitter Monitoring

11. Engagement

12. Measurement

Twitterverse



What to Know



1. Set Goals, Objectives & Strategy

2. Fish Where the Fish Are

3. Know Your Audience, Know Yourself

4. Consistency over Quantity

5. Value over Noise

6. Interaction over Distribution

7. Bring Online Offline

8. Measure, Tweak, Repeat

Resources



Brian Solis: PR 2.0

http://www.briansolis.com/2008/10/twitter-tools-for-community-and.htm

Pistachio Consulting: Twitter for Business

http://www.pistacioconsulting.com

Affect Strategies: 10 Reasons Why You Need to Tweet

http://www.affectstrategies.com/main.php?page=pr_twitter

Tech Affect Blog

http://www.techaffect.com

Caroline Middlebrook: The Big Juicy Twitter Guide

http://www.caroline-middlebrook.com/blog/twitter-guide/










http://www.pistacioconsulting.com/

http://www.affectstrategies.com/main.php?page=pr_twitter

http://www.techaffect.com/






Contact Information

Advanced Twitter Marketing Strategies Sandra Fathi, President Affect Strategies


Sandra Fathi

[email protected]

twitter: @sandrafathi

LinkedIn, Facebook: Sandra Fathi

web: www.affectstrategies.com

blog: www.techaffect.com

Presentations: www.slideshare.com/sfathi

http://www.techaffect.com/

http://www.slideshare.com/sfathi

advanced twitter marketing strategies from sandra fathi

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