advanced local seo tips, rcs style
Post on 16-Sep-2014
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DESCRIPTION
Are you paying local SEO companies, yellow pages, lead sites, and Google all while avoiding the FREE opportunities right under your nose? Probably. In this presentation we show how "Real Company Stuff" can lead to Real Company Revenues for local. Are you going to have a story, a belief system, and a way to find people who need your help that you can just help, locally? There's tons of SEO opportunity out there for locally based business, are you looking under the rocks to see it?TRANSCRIPT
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#RCS for Local?@wilreynolds
Ready to buy a bike?
Battle for Local
Is Social
Is a Story
http://www.flickr.com/photos/mateus27_24-25/7066865871/
Is Neighborlyhttp://www.flickr.com/photos/jspad/
NOT……… THIS!
http://www.flickr.com/photos/jspad/
What do you mean, Wil?
What is #RCS?
Belief that SEOsare MORE THAN…
http://www.flickr.com/photos/theenmoy
“reverse engineerers”
Are positioned to win
http://www.flickr.com/photos/theenmoy/
Marketers…
Are positioned to win
http://www.flickr.com/photos/theenmoy/
F THIS GUY!
Change how our jobs are perceived, but start here…
Your Battlefield
http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/
Reverse Engineer-er
http://www.flickr.com/photos/kayveeinc/4308970200/sizes/l/
Earner?
Where to start?
Use Twitter to help local people
Be, Neighborly
Have a story, belief system
Missing the obvious?
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Hey over there…
http://www.flickr.com/photos/lalunablanca/1058204843/sizes/o/
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http://seer.is/1feAdrT
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Hear what I hear?
38Hear what I hear?
CRICKETS!
http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/
HUH? WTF?
PAID!
PAID!
PAID!
PAID!
PAID!PAID!
PAID!
PAID!PAID!PAID!
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FREE!!!!!!!!!!!!!!!!!!!!!!
CRICKETS!
http://www.flickr.com/photos/25393777@N03/2796611491/sizes/o/
HUH? WTF?
This is your spammy local SEO
Don’t let him spam forums
No Time
BULL
Traffic is your friend
Big companies are getting it too
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But so many don’t!
I Like BEER
I Like BEER
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Interesting stuff @ Facebook
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Turn that email / Phone Database into a lot more
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Companies do RCS and forget
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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“Campaign” Mentality Leads to This
http://www.flickr.com/photos/bikobiko/3187759066/sizes/z/in/photostream/
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Great content that gets ignored breaks my heart
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Great content that gets ignored breaks my heart
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BrookeWillmes
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Doesn’t Get Algorithms
Gets Referrals
BrookeWillmes
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DISRUPTED:Sports teams
© 2013 SEER Interactive | All Rights Reserved
Carousel
Carousel
© 2013 SEER Interactive | All Rights Reserved
People also searched for??Carousel
Carousel
Carousel
Menus
© 2013 SEER Interactive | All Rights Reserved
Map Search
Map Search
Where the HECK is
my #1 Ranking?
Secret for you
Connecting with customers
Doesn’t get“Disrupted
”
Google Knows
© 2014 SEER Interactive | All Rights Reserved page 91
Google Knows
© 2014 SEER Interactive | All Rights Reserved page 92
Google Knows
HUH? WTF?
Google knowsMobile
DISRUPTED:Construction
DISRUPTED:Psychics
© 2014 SEER Interactive | All Rights Reserved page 97
Always Changing?
Secret for you
Get the JUMPOn the competition
http://visualping.io/@chadgingrich
Easy!
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Faces = Recall = Familiarity
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Skipping Zillow/Trulia w/ Video
These changes will impact your business, know early
Stop begging for “ratings”
106Get MONEY!
IN HERE
THANK YOU!@wilreynolds