adv 420 final - vw - christian thayer
TRANSCRIPT
Volkswagen Christian Thayer
Big Idea
o Viral Video campaigno All social media platforms
o At once, overnighto Taking the web by storm
Tools and Tactics
o Twitter, Facebook, Youtube, Instagram and Vine
o Separate ads for each platform
o Different content, more likely shared
Tools and Tactics
o Goal is to:o Visit VW website
o Enter for chance to win VW of their choice
o 1 winner per week; 10 weeks total
Tools and Tactics
Ads promote 2015 Jetta and Passat
Measure success by traffic to website
Small Google Adwords campaign
Budget
$750,000
KPI
10 week timetable
Ads and Google Adwords
10 cars given away
Target Audience
18-35 Men and Women
35+ year olds don’t do social media
Ads will reach a younger audience
Target Audience
o Ads will reach people who can’t drive
o Hopefully influence them
o Make a ‘cool’ enough campaign
Volkswagen Jetta