Hello my name is Tarolyn Robinson and I am the marketing director of the remaking of Gap’s new website and image, bringing out the individuality and originality of this brand. By doing this I have decided to develop a marketing strategy that consists of marketing the website to go with the seasons and holidays throughout the year, making Gap’s site a little more fun and exciting for consumers to go to. My target audience is anyone who is internet friendly or prefers shopping online then going in to stores. The seasons for Gap website will consist of Fall, Spring, Summer and Winter and the holidays will consist of Black Friday, Christmas, and 4th of July. I will have the models on the website wear clothing that corresponds with the seasons on the site and the backgrounds will correspond with the seasons and holidays throughtout the year. The key components that will be utilized during this marketing Campaign will be twitter, facebook, instagram , foursquare, SEO advertising and Google adwords. One of our concentrations for this strategy includes social media marketing such as facebook and twitter, these two sites being the ones that generate heavy traffic from one site to another while interacting with the consumer. Twitter will be used for consumers to see Gap latest fashion and trends, when sales and promotions are going on and win as well as received rewards to shops at Gap’s website and in-store. Facebook will be used the same as twitter with a little added extras such as the “like” button. Instagram will be used for purposes of seeing pictures of Gap latest trends and tips on how to be fashionably fit, while foursquare will be used to allow consumers and their friends to make the most of where they are by receiving a reward for checking in the most with Gap. SEO advertising will allow potential lead to future sales and Google adwords will be the final piece of the plan to tie other keyword groups that wouldn’t be thought of when searching for Gap products. Gap will have the ability to track their success by Google analytics, product sales numbers and facebook and twitter. The budget is set at $200,000 a year, August being the opening month of Gap new site and every month there after follows with the seasons and holidays throughout the year. Lastly the price for the entire marketing plan is as follows: Management of social networks platforms-$35,000, SEO advertising- $15,000, Google adwords-$15,000, Gap rewards-$18,000 and monthly website images-$9,750.